“MINI debuts a 4-Door Hardtop MINI Cooper and shoppers immediately engaged with the vehicle on KBB.com,” said Arthur Henry, senior manager of Kelley Blue Book Market Intelligence. “Last week after the MINI advertised during the Big Game pre-show, the consumer response was over shadowed by models that were advertised during the game. After the dust settled MINI continues to gain the attention of more shoppers.”

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

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