Using Awards and Accolades from Kelley Blue Book’s in Advertising/Communications

Kelley Blue Book’s encourages and permits the use of its awards, accolades and quotes in automaker and dealer advertising/communications free of charge, provided that the user abides by Kelley Blue Book’s legal guidelines for accolade/logo usage and the company’s required approval process.

There are specific usage guidelines/requirements and logos for each of’s annual awards:

  • Best Buy Awards
  • Best Resale Value Awards
  • 5-Year Cost to Own Awards
  • Brand Image Awards

In addition, there are specific usage guidelines/requirements for using Editorial Quotes and other '10 Best' lists and content from

To inquire about using a specific award, accolade or editorial quote from Kelley Blue Book’s, or to submit your creative for review/approval, please contact, letting us know what you’d like to promote and providing a link to where you found the content on  We will then provide the specific guidelines/requirements for usage and logo appropriate to that usage.

We are happy to assist you and look forward to helping you promote this content in accordance with Kelley Blue Book’s guidelines and brand standards.

Key Contacts

Director, Public Relations
Lisa Aloisio

Sr. Public Relations Manager
Brenna Buehler

For general or customer service inquiries,
please call 1-800-258-3266.




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