Today's News

“As the truck segment gets rebooted with new launches and redesigns, coupled with falling gas prices, the year 2015 is on its way to becoming a truck-centric year,” said Arthur Henry, senior manager of Kelley Blue Book Market Intelligence. “The comeback of mid-size trucks like the all new GMC Canyon and Chevrolet Colorado has altered shoppers’ perception of the segment. Straying away from the construction worker’s truck, these new trucks are geared towards more lifestyle functionalities. Based on a Quick Poll conducted by Kelley Blue Book, 50% of shoppers indicated that primary function of a mid-size truck is for fun or outdoor activities, such as camping, surfing or towing their ATV or motorcycles.

Chevrolet Colorado, a recipient of notable truck awards, is the biggest gainer on KBB.com this week. It offers versatility with advanced technology typically available in sedans or utility vehicles for today’s tech savvy shoppers.”

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

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