Today's News
“The newer SUV/CUV vehicles provide a great value proposition, improved fuel efficiency and cost effectiveness, which is why the market is trending so hot,” said Arthur Henry, senior manager of Kelley Blue Book Market Intelligence. “To further ignite the fire, dropping gas prices have improved shoppers’ attitudes and perceptions towards full-size SUVs/CUVs. The biggest beneficiary this week comes from Mazda with its CX-9 traffic increase by 20% week-over-week. Additionally, the halo effect from the all-new CX-3 also contributed in driving traffic to CX-9 on KBB.com.”
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
Top News
Takata CEO takes out newspaper ads amid air-bag crisis
Ford expands Takata driver-side airbag recall in U.S.
Ford expands Takata air bag recall to more than 500,000 cars
OEM/Vehicle News
Tesla stock price sliding due to low gas prices
GM bankrupt predecessor tells car maker to pay for price drops
U.S. auto sector tries to ‘out-German the Germans,’ says Cadillac CMO
VW said to proceed with main car-brand margin-growth plan
Mercedes recalls 4,871 cars, SUVs in U.S. for possible oil leak
Airbag safety problems delay Honda hydrogen vehicle launch
Acura, Honda announce Detroit auto show reveals
Industry/Dealer News
4 CPO models included in top 10 must-shop family cars
Big 3 dominance slipping as competition heats up
U.S. market has never been more competitive, IHS says
High hopes for trucks, luxury muscle and electrics
Mazda taps Xtime to enhance franchised dealer service shops
International Automotive News
GM, Audi suspend car sales in Russia on Ruble’s collapse
Recalls of cars abroad prompt no urgency in U.S.
Takata air-bag crisis may spur change in Japan norm
Why GM's microvan venture went back to the basics in China's rural market
Ad/Media/Marketing News
AutoTrader to launch 6.5 million TV ad on Boxing Day
Skeletor gets serious in his bid for domination of Honda’s holiday campaign
Twitter expected to partner with FourSquare
Cross-channel campaigns remain challenging for marketers
Director, Public Relations |
|
|
For general or customer service inquiries, please call 1-800-258-3266. |
||
|