“The Trax is Chevy’s foray into the subcompact CUV space, which is poised to explode starting early next year,” said Akshay Anand, senior analyst for Kelley Blue Book Insights. “We expect the segment to do well, but seeing as there will be several models launched in the same general timeframe as one another, OEMs have their work cut out for them as competition will be stiff. The segment provides consumers with utility, good gas mileage, good perceptions of safety, and more. A recent kbb.com Market Intelligence study also showed that consumers pay attention to styling, technology, and fuel efficiency when considering a smaller CUV. The Trax should do well in the segment as Chevy builds off what’s shaping up to be a relatively solid 2014 from a sales and average transaction price perspective.”

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

Top News

NHTSA steps up inquiry into defective Takata air bags

Airbag investigators focus on metal shards sprayed at crashes

Ferrari spinoff's real winners are Agnelli clan

Ferrari to separate from Fiat, offer 10% of its shares in IPO

OEM/Vehicle News

Quality problems must be fixed, Fiat Chrysler CEO says

How the 'Chevy Guy' became, you know, a hit and stuff

Viper price cut boosts sales, production to restart

VW Group Q3 profit jumps on record Audi, Porsche sales

VW third-quarter profit beats estimates on Audi demand

Maserati beats Ferrari in Q3 profit on Montezemolo exit

Ford to unveil new Explorer at L.A. Auto Show

Mercedes, VW to thwart Google’s car inroads in car data

Mitsubishi's net rises 8 percent as U.S. sales soar

Industry/Dealer News

Improving economy pushes interest in more expensive rides

Crash test dummies gain weight to save lives

AutoNation reaps rewards from wave of technician hires

Rear view cameras can save lives on Halloween night, new research finds

International Automotive News

How Lincoln is launching in China (spoiler: no sign of Matthew McConaughey)

Ad/Media/Marketing News

Chrysler celebrates being American by making you think it’s German or Japanese

With Myriad Partnerships, Mazda is always on

The 3 reasons why Infiniti picked Crispin