“The Chevrolet Silverado is growing in interest due to a pair of upcoming mid-size trucks,” said Arthur Henry, senior manager of Kelley Blue Book Market Intelligence. “General Motors will shortly re-introduce the Chevrolet Colorado and GMC Canyon which is prompting additional research of the Chevrolet Silverado. Typically, mid-size truck shoppers narrowly focused on pickup trucks and completely ignore any other vehicle body type.   It can be expected that the introduction of these two vehicles will raise the profile of the truck market.”

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

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