“Entry-level luxury vehicles are a compelling topic for consumers as luxury automakers have moved downstream with their product offerings,” said Akshay Anand, analyst for Kelley Blue Book Insights. The Audi A3 is a great example, with a starting MSRP of $29,900. Consumers now have more options than ever around the $30,000 sweet spot, as one can get a non-luxury or luxury CUV, a midsize sedan with options, or an entry-level variant of a prestigious badge like Audi.

The Kia Soul has seen a very minor refresh for the 2015 model year, and news of the refresh has been in the media over the last week. A new color package and the UVO telematics system was added for the base model. The Soul has been a funky, fun car in Kia’s lineup since it was introduced, and continues to see solid shopping activity. The refreshed Soul is already available on dealer lots.”

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

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