“Auto shows have a big impact on shopping behaviors,” said Arthur Henry, senior manager of Kelley Blue Book Market Intelligence.  “They are the ideal venue to promote new products and gauge public opinion.  Recently the BMW M4 was unveiled at the New York International Auto Show to fanfare and KBB.com new-car traffic reflects shopper excitement as share of traffic has increased 238.7 percent over the past week...”

For the full report and commentary, visit http://mediaroom.kbb.com/hot_car_report.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

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