“The ‘Good to Be Bad’ Jaguar F-Type coupe commercial aired in the fourth quarter of the game and received a 1733 percent lift in new-car searches at the time,” said Arthur Henry, senior manager for Kelley Blue Book market intelligence.  “However, Jaguar released teaser videos of the ad two weeks prior, producing an influx of interest toward the new Jaguar coupe.”

                        

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

 

 

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