Today's News
When fuel prices are relatively stable and there have been no major recent shifts in the economy, what motivates someone to research a vehicle? The answer is simply “new.” The top-three vehicles of this week’s Hot Car Report are all beneficiaries of “new,” but in different variations.
The leader in KBB.com share growth this week is the BMW Z4. The model’s increased share of shopper activity likely is affected by the recent buzz surrounding the new 2013 Porsche Boxster S. Magazines and blogs have been abuzz with comparing the two roadsters…
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
- Arthur Henry, Market Intelligence Manager and Market Analyst, Kelley Blue Book’s KBB.com
**Top News**
Ford recalls 2013 Escapes for fire risk – warns against driving them
http://money.cnn.com/2012/07/19/autos/ford-escape-recall/index.htm
Ford recalls 2013 Escapes for fire danger
Mercedes aims to oust BMW as top luxury brand
**OEM/Vehicle News**
Chrysler, Kia lead California car sales
Ford upset EU wants Japan free-trade talks
Europe continues deteriorating for Ford
http://www.thedetroitbureau.com/2012/07/europe-continues-deteriorating-for-ford/
Sky’s the limit for Detroit’s luxury pickup trucks
Kia to sell Quoris flagship globally – including the U.S.?
http://blogs.wsj.com/drivers-seat/2012/07/18/kia-to-sell-quoris-flagship-globally-including-the-u-s/
Is this safe? Fiat offers a jolt of joe to go
Drivers can now profit from using OnStar
VW’s Audi plans to complete Ducati purchase later today
Honda to hire 300, boost output of Indiana Civic plant
http://www.bloomberg.com/news/2012-07-18/honda-to-hire-300-boost-output-of-indiana-civic-plant.html
Nissan will outsource vehicle output to Renault Korea unit, report says
China swoops down on GM pension plan’s assets, report says
Shake-up continues at GM’s Opel unit
http://blogs.wsj.com/drivers-seat/2012/07/18/shake-up-continues-at-gms-opel-unit/
Honda recalls 321,453 CR-V, Acura models for faulty door locks
**Dealer/Industry News**
AutoTrader.com launches redesigned mobile site to improve the online experience for shoppers on the go
FordDirect will help dealers manage reputations online
Jobless claims in U.S. rise as auto layoff effects ease
AutoNation sees vehicle sales boost from homebuilding
http://www.bloomberg.com/news/2012-07-19/autonation-sees-vehicle-sales-boost-from-homebuilding.html
China auto financing tripling by 2017 vehicle sales
Gas drops below $3 a gallon at many stations
**Ad/Media/Marketing News**
In quest for brand immersion, Audi programs a virtual showroom for London
Honda plans smartphone-based Web connectivity on new Accord
Mercedes-Benz goes super high end in Miami
Who made the better viral video? BMW vs. Mercedes Benz
http://features.blogs.fortune.cnn.com/2012/07/13/bmw-mercedes-viral-videos/
Facebook marketing advice from Jumpstart Automotive Group
Cadillac launches new ATS ads
http://www.adweek.com/news/advertising-branding/cadillac-launches-new-ats-ads-141967
Could Zipcar make a move into the mobile deals biz?
http://adage.com/article/cmo-strategy/zipcar-planning-move-mobile-deals-biz/236093/
YouTube video may draw fans to rallying
Mobile search to hit $15B in 2017
What are marketers spending on social media?
http://www.emarketer.com/Article.aspx?R=1009201&ecid=a6506033675d47f881651943c21c5ed4
Foursquare to let brands talk to users who’ve checked in most
http://adage.com/article/digital/foursquare-brands-talk-users-ve-checked/236097/
***Want even more news from Kelley Blue Book’s KBB.com? Follow us on Twitter: www.twitter.com/kelleybluebook
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