Today's News
Today's News - April 2, 2012
**KBB in the News**
Chrysler poised to lead U.S. auto sales gains as gas rises
Nissan makes a gas-powered car sound clean
http://www.forbes.com/sites/altheachang/2012/03/31/nissan-makes-a-gas-powered-car-sound-clean/
March new vehicle sales best since 2007
As gas prices rise, Kelley Blue Book recommends shoppers weigh options carefully before making vehicle purchase
KNXV (ABC) DMA: 13 Phoenix, AZ
Buick Verano joins rest of family as top safety pick
http://www.theweeklydriver.com/buick-verano-joins-rest-family-top-safety-pick/
Full Buick lineup gets IIHS top pick status
http://www.autoguide.com/auto-news/2012/03/full-buick-lineup-gets-iihs-top-pick-status.html
Electric cars make few inroads in market
Why are short-sellers targeting these widely-held stocks?
Get in gear for better gas mileage this spring with eco-friendly tires
**KBB Editorial**
2012 Porsche Cayman R Video Review
http://www.youtube.com/watch?v=JbSAFLSQXsM
**Top News**
Yen losing most since ’95 not enough for Toyota
GM says March best month ever for high mpg model sales
GM boasts record for sales of 30 mpg vehicles in March
http://www.freep.com/article/20120402/BUSINESS01/120402037/GM-General-Motors-sales-Detroit-automaker
Toyota raises prices on many models
**OEM/Vehicle News**
NHTSA launches probe of Jeep Wrangler, Chevy Cruze after fire reports
Will Cruze, Wrangler fire investigations burn GM and Chrysler?
http://www.cnbc.com/id/46926277
Honda Thailand plans to run Ayutthaya plant at full capacity
At the factory, BMW tries to minimize its carbon footprint
BMW bringing X1 to U.S. market
http://www.thedetroitbureau.com/2012/04/bmw-brings-x1-to-u-s-market/
Lincoln continues its comeback with MKS
Mazda's manly Takeri diesel foretells some U.S. features
GM to unveil 5 models at New York auto show
Designers’ big dreams roll into Manhattan
Mini goes amphibious?
http://www.thedetroitbureau.com/2012/04/mini-goes-amphibious/
Subaru BRZ, Scion FR-S could sell tons - if they have 'em
Land Rover Defender, Evoque convertible show new look
**Dealer/Industry News**
Toyota Camry's innovative takeover of AutoTrader.com homepage exceeds advertising benchmarks
Why gas prices are out of any president’s control
DOE loans do little to help meet mpg rules
UAW membership rose 1.1% in 2011 as U.S. automakers added jobs
Green subsidies boost Japan car sales in March
**Ad/Media/Marketing News**
YouGov: Toyota's big NCAA success
Nissan turns to the art of the slow reveal to introduce Altima
http://adage.com/article/news/nissan-turns-art-slow-reveal-introduce-altima/233853/
Nissan aims for multiscreen engagement with mobile ad campaign
http://www.mobilemarketer.com/cms/news/advertising/12481.html
Will new Chevy agency keep 'Deep'?
http://www.autonews.com/article/20120402/RETAIL03/304029971/1261/will-new-chevy-agency-keep-deep
Ford turns to social media to enhance customer service
http://www.autoremarketing.com/technology/ford-turns-social-media-enhance-customer-service
Oklahoma State University students stage marketing event for compact car line
Key tips on measuring SEO and keyword performance
http://www.clickz.com/clickz/column/2164829/key-tips-measuring-seo-keyword-performance
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