With significant investments to its marketing budget and an emphasis on promoting the all-new Outlander and Outlander Sport, Mitsubishi is on the road to gain more market share in the United States.  Mitsubishi’s strong effort to push the brand in the right direction is already seeing results, as the Outlander Sport appeared on this week’s Hot Car Report. This is a sign that consumers are taking note of the Mitsubishi brand, and that the redesign of the Mitsubishi Outlander is resonating with car shoppers…

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

- Akshay Anand, Kelley Blue Book Insights, Kelley Blue Book’s KBB.com

**Top News**

Ford says Lincoln sales rising on improving MKZ shipments

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Jeep boss says another sales record depends on new Cherokee

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**OEM/Vehicle News**

In Ghosn we trust tested as Nissan electric push falters

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Fans embrace more aerodynamic new Jeep design

http://www.freep.com/article/20130321/BUSINESS01/303210147/Fans-embrace-more-aerodynamic-new-Jeep-design

Chevrolet promises big changes in Camaro

http://www.usatoday.com/story/money/cars/2013/03/20/chevrolet-camaro-ss-new-york-auto-show/2003267/

GM's Akerson gives Congress an upbeat report

http://www.usatoday.com/story/money/cars/2013/03/21/general-motors-dan-akerson-congress/2005949/

Detroit hints at battery-powered sports car

http://www.nbcnews.com/business/detroit-hints-battery-powered-sports-car-1C8957604

GM Opel turnaround plan to be tested in Bochum Union vote

http://www.bloomberg.com/news/2013-03-20/gm-opel-turnaround-plan-to-be-tested-in-bochum-union-vote.html

**Dealer/Industry News**

iPhone car-safety app from NHTSA gives data on ratings, recalls

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Allstate’s Esurance turns to Wal-Mart for auto sales

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**Ad/Media/Marketing News**

BMW’s Creed: Ultimate driving machine more than muscle

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Honda Civic tour launches ‘Guess the 2013 Headliner’ sweepstakes

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Kia taps ‘The Croods’ to help pitch new Carens family car

http://blogs.wsj.com/drivers-seat/2013/03/21/kia-taps-the-croods-to-help-pitch-new-carens-family-car-video/

Landing page optimization is not a strategy, CXO is

http://www.marketingprofs.com/articles/2013/10362/landing-page-optimization-is-not-a-strategy-cxo-is?adref=nlt032113

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