Today's News
For the second week in a row, the Chevy Corvette is the biggest riser on the Hot Car Report, and it comes as no surprise. The critically acclaimed 2014 redesign of the model was officially unveiled last week at the Detroit Auto Show, creating a ton of buzz among the industry and consumers alike. Shoppers are checking out the vehicle on KBB.com and seeing how the new version stacks up in comparison. The very first 2014 C7 Corvette also sold for a whopping $1.1 million at a recent auction…
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
- Akshay Anand, Market Intelligence Web Analyst, Kelley Blue Book’s KBB.com
**Top News**
Toyota, BMW working on new auto-battery technology, sports vehicle, fuel-cells, composites
Toyota, BMW working on new battery technology
http://www.freep.com/article/20130124/BUSINESS01/130124018/Toyota-BMW-working-new-battery-technology
**OEM/Vehicle News**
Hyundai Motor profits fall 5.5% in Q4
GM's Reuss was considered for CEO job in 2010, Whitacre says
Renault CEO sees labor flexibility in Spain as model
VW flips switch at largest solar installation at U.S. plant
New Nissan hybrids could be made in Tennessee
http://www.usatoday.com/story/money/cars/2013/01/23/new-nissan-hybrids-tennessee/1859977/
**Dealer/Industry News**
Exclusive AutoTrader.com study reveals disconnect between dealers’ CRM data and actual shopper behavior
**Ad/Media/Marketing News**
Super Bowl XLVII: Hyundai’s excellent adventure
YouTube’s saddest starts get happy in VW’s Super Bowl teaser
VW releases ad teaser: No car, no problem
Kaley Cuoco grants wishes in Toyota’s Super Bowl teaser
Q&A: Chevrolet finds new roads worldwide
Lexus nabs 100K video views in Facebook – in 10 minutes
http://www.adweek.com/news/technology/lexus-nabs-100k-video-views-facebook-10-minutes-146726
Jaguar's Instagram contest revs up fans
http://www.ragan.com/Main/Articles/46120.aspx#
BMW expands partnership with Fairmont
YouTube's formula for a can't-miss viral hit
http://www.imediaconnection.com/content/33470.asp
***Want even more news from Kelley Blue Book’s KBB.com? Follow us on Twitter: www.twitter.com/kelleybluebook
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