The Kia Cadenza represents the growing brand’s latest offering, appealing to consumers who want luxury features at a non-luxury price.  The Cadenza is Kia’s attempt to break into the crowded, but growing near- and entry-level luxury segment that spans from the high $20,000s to high $30,000s in price point.  As luxury carmakers introduce less expensive product offerings, consumers are faced with choosing either premium non-luxury vehicles chock full of features, or entry-level luxury cars that may not have as many features, but come with a powerful luxury brand backing it…

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
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- Akshay Anand, Kelley Blue Book Insights

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