Today's News - March 19, 2013

**KBB in the News**

The Santa Fe: Hyundai's love letter to America

http://features.blogs.fortune.cnn.com/2013/03/18/hyundais-love-letter-to-america/?iid=HP_LN

Driving up car prices with pricey add-ons?

http://www.marketwatch.com/story/driving-up-car-prices-with-pricey-add-ons-2013-03-19?link=MW_latest_news

Car Rental Show: A newbie’s guide

http://www.autorentalnews.com/article/story/2013/03/car-rental-show-a-newbie-s-guide.aspx

Kelley Blue Book comments on impact of used vehicle supply

http://automotivedigest.com/2013/03/kelley-blue-book-comments-on-impact-of-used-vehicle-supply/

**Top News**

Automakers: ‘Quiet cars’ rule too loud, requires more time http://www.detroitnews.com/article/20130319/AUTO01/303190329/1148/auto01/Automakers-Quiet-cars-rule-too-loud-requires-more-time

Study finds buyers want ‘connected’ cars http://www.usatoday.com/story/money/cars/driveon/2013/03/19/capgemini-study-connected-cars/1998541/

Louisiana car insurance costs most, Maine least http://www.usatoday.com/story/money/cars/driveon/2013/03/18/50-states-most-least-expensive-car-insurance/1996691/

**OEM/Vehicle News**

Rift over funding prompted resignation of Fisker founder http://www.reuters.com/article/2013/03/19/us-autos-fisker-idUSBRE92I04M20130319

Feds probe fuel leaks in about 250,000 Mercedes-Benz E-Class cars http://www.latimes.com/business/autos/la-fi-hy-feds-probe-fuel-leaks-in-about-250000-mercedes-benz-eclass-cars-20130319,0,1966507.story

Chevrolet gains sales traction, but Malibu needs boost http://www.freep.com/article/20130319/BUSINESS01/303190020/Chevrolet-gains-sales-traction-but-Malibu-needs-boost

Ford cars developed to help allergy suffers http://www.freep.com/article/20130319/BUSINESS0102/130319021/Ford-cars-developed-to-help-allergy-sufferers

Honda splits its advertising account among three firms http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-honda-advertising-20130319,0,7968903.story

Is Honda revving up for F1 return

http://blogs.wsj.com/japanrealtime/2013/03/19/is-honda-revving-up-for-f1-return/

**Dealer/Industry News**

‘Tremendous’ price activity in the lanes; used retail prices on the way up

http://www.autoremarketing.com/wholesale/%E2%80%98tremendous%E2%80%99-price-activity-lanes-used-retail-prices-way

Auto Remarketing & Auto Remarketing Canada mobile apps now available

http://www.autoremarketing.com/technology/auto-remarketing-auto-remarketing-canada-mobile-apps-now-available

**Ad/Media/Marketing News**

American Honda keeps RPA as creative agency for Honda; Mullen picked for Acura

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130318/RETAIL03/130319916/american-honda-keeps-rpa-as-creative-agency-for-honda-mullen-picked#

Data-rich and insight-poor [Infographic]

http://www.marketingprofs.com/chirp/2013/10342/data-rich-and-insight-poor-infographic

Can content marketing save journalism?

http://mashable.com/2013/03/18/content-marketing-journalism/

***Want even more news from Kelley Blue Book’s KBB.com? Follow us on Twitter: www.twitter.com/kelleybluebook