Today's News
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Power, style and class led the way in this week’s Hot Car Report in the form of the Audi S8. Audi’s flagship autobahn cruiser was updated for the 2013 model year, now featuring more power and space. The tagline for the latest iteration of this vehicle is “the Audi S8 can please all people, all the time.” The media campaign for the updated Audi S8 began in early February with its splashy ad during the “Big Game,” and now it is enjoying additional exposure in the form of expert editorial reviews being published by various media outlets…
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
- Arthur Henry, Market Intelligence Manager and Market Analyst, Kelley Blue Book’s KBB.com
**Top News**
Fisker’s departure from Fisker leaves it ‘without soul’
Henrik Fisker resigns from Fisker Automotive
Founder, executive chairman Fisker Automotive quits
http://www.cnbc.com/id/100549861
**OEM/Vehicle News**
VW says profit won’t grow as BMW sees global economy woes
BMW auto margins slip on spending to keep ahead of Audi
Honda recalling 180,000 vehicles for brake problem
http://money.cnn.com/2013/03/14/autos/honda-acura-recall/index.html
**Ad/Media/Marketing News**
Drive On: Chevy hoists Impala into San Diego penthouse
Chevy to sponsor MySpace Secret Shows
Dealer ad campaign touts Ford as ‘best-selling brand’
http://adage.com/article/news/ford-dealer-ads-trumpet-selling-brand/240336/
What brands should know about YouTube's redesign
http://www.ragan.com/Main/Articles/46367.aspx#
Pinterest rolls out measurement tool for brands
http://www.ragan.com/Main/Articles/46371.aspx
***Want even more news from Kelley Blue Book’s KBB.com? Follow us on Twitter: www.twitter.com/kelleybluebook
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