Today's News - March 13, 2013

**KBB in the News**

 

A Dog’s Ride: What dog owners look for in a new vehicle.

http://www.nwitimes.com/business/transportation/cars/a-dog-s-ride-what-dog-owners-look-for-in/article_465570ce-ee1c-5985-8e70-a944ecdf3dd4.html

 

 

**KBB Editorial**

 

2015 Volkswagen Golf lineup will make U.S. debut in New York

http://www.kbb.com/car-news/all-the-latest/2015-volkswagen-golf-lineup-will-make-us-debut-in-new-york/2000009160/

 

Nissan targets 15 percent weight cut by using high-strength steel

http://www.kbb.com/car-news/all-the-latest/nissan-targets-15-percent-weight-cut-by-using-high_strength-steel/2000009159/

 

 

**Top News**

 

Fisker Automotive co-founder resigns as chairman

http://www.bloomberg.com/news/2013-03-13/fisker-automotive-co-founder-resigns-as-chairman.html

 

Fisker Automotive chairman resigns

http://www.detroitnews.com/article/20130313/AUTO01/303130410/1148/auto01/Fisker-Automotive-chairman-resigns

 

Outgoing Chevy Impala lives another year, as fleet-only model

http://www.autonews.com/article/20130312/OEM04/130319967/outgoing-chevy-impala-lives-another-year-as-fleet-only-model#axzz2NR8RS3la

 

Why sales of the new Impala must come the hard way

http://www.autonews.com/article/20130312/BLOG06/130319983/why-sales-of-the-new-impala-must-come-the-hard-way#axzz2NR96GwGi 
 

 

**OEM/Vehicle News**

 

Audi races for luxury crown

http://online.wsj.com/article/SB10001424127887324096404578356462078068922.html?mod=WSJ_Autos_AutoIndustry3

 

BMW said to hire former Audi sales chief Schwarzenbauer

http://www.bloomberg.com/news/2013-03-13/bmw-said-to-hire-former-audi-sales-chief-schwarzenbauer.html

 

Audi counts on SUVs to drive past BMW

http://www.autonews.com/article/20130313/COPY01/303139900/audi-counts-on-suvs-to-drive-past-bmw#axzz2NR7qBGqi

 

Buick pitch doubles leases, boosts image as luxury brand

http://www.detroitnews.com/article/20130313/AUTO0103/303130322/1148/auto01/Buick-pitch-doubles-leases-boosts-image-luxury-brand

 

Porsche SE posts surge in 2012 profit on auto unit’s sale

http://www.bloomberg.com/news/2013-03-13/porsche-se-posts-surge-in-2012-profit-on-auto-unit-s-sale.html

 

Toyota bonus is highest since ’08 as Yen drop spurs rebound

http://www.bloomberg.com/news/2013-03-13/toyota-approves-biggest-bonus-in-five-years-in-recovery-signal.html

Nissan recalls Altima, Sentra, Pathfinder, Infiniti and Leaf vehicles

http://www.latimes.com/business/autos/la-fi-hy-nissan-altima-recall-sentra-leaf-pathfinder-20130313,0,5080227.story

 

 

**Dealer/Industry News**

 

Pollak: Service department reinvention and going from ‘back end’ to beacon status

http://www.autoremarketing.com/trends/pollak-service-department-reinvention-and-going-%E2%80%98back-end%E2%80%99-beacon-status

 

 

**Ad/Media/Marketing News**

 

BMW shows off safety-mindedness with family communication app investment

http://www.luxurydaily.com/bmw-shows-safety-mindedness-with-family-communication-app-investment/

 

Chevrolet to accelerate dealer telematics training

http://www.mediapost.com/publications/article/195548/chevrolet-to-accelerate-dealer-telematics-training.html?edition=57710

 

GM marketing shakeup may end joint venture that handles Chevy advertising

http://www.autonews.com/article/20130312/RETAIL03/130319968/gm-marketing-shakeup-may-end-joint-venture-that-handles-chevy#

 

Lexus to launch global brand campaign in May

http://www.autonews.com/article/20130312/RETAIL03/130319975/lexus-to-launch-global-brand-campaign-in-may#axzz2NR8nxzaL

 

Buick launches Encore ad with dinosaur theme to air during NCAA tournament

http://www.freep.com/article/20130313/BUSINESS01/130313044/Buick-Encore-ad-NCCA-basketball-dinosaur

 

How does Facebook exchange measure up?

http://www.emarketer.com/Article/How-Facebook-Exchange-Measure-Up/1009724

 

 

 

 

 

***Want even more news from Kelley Blue Book’s KBB.com?  Follow us on Twitter: www.twitter.com/kelleybluebook