The Super Bowl® generally is considered the biggest event for advertising in a single day. Automotive companies tend to advertise quite a bit during the Big Game, and when shoppers see a vehicle that intrigues them, it’s only natural that they come to KBB.com to research the models further…

 

 

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

 

 

- Akshay Anand, Market Intelligence Web Analyst, Kelley Blue Book’s KBB.com

 

 

 

 

**Top News**

 

 

 

Automakers hope to rev up sales of diesel vehicles

 

http://www.latimes.com/business/autos/la-fi-autos-diesel-20130207,0,20780.story

 

 

 

Automakers use Chicago Auto Show to show off more than trucks

 

http://www.detroitnews.com/article/20130207/AUTO0104/302070443/1148/auto01/Automakers-use-Chicago-Auto-Show-show-off-more-than-trucks

 

 

 

GM unveils Cruze diesel, its first diesel car since 1986

 

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130207/OEM04/130209914/gm-unveils-cruze-diesel-its-first-diesel-car-since-1986#axzz2KEbdKp6c

 

 

 

GM returns to the diesel passenger car market

 

http://blogs.wsj.com/drivers-seat/2013/02/07/gm-returns-to-the-diesel-passenger-car-market/

 

 

 

Toyota revamps Tundra to gain high-end pickup sales

 

http://www.bloomberg.com/news/2013-02-07/toyota-revamps-tundra-to-gain-high-end-pickup-sales.html

 

 

 

 

 

**OEM/Vehicle News**

 

 

Nissan guns for Ford with small cargo van

 

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130207/OEM04/130209911/nissan-guns-for-ford-with-small-cargo-van#axzz2KEbnvnof

 

 

 

Nissan looks to more performance offerings

 

http://www.autonews.com/article/20130207/OEM04/130209900/nissan-looks-to-more-performance-offerings#axzz2KEc3O9On

 

 

 

Redesigned Nissan Titan pickup truck due next year

 

http://www.autonews.com/article/20130206/OEM04/302069712/redesigned-nissan-titan-pickup-truck-due-next-year#axzz2KEcFo7mg

 

 

Remember the Titan? Nissan plans new big pickup truck

 

http://blogs.wsj.com/drivers-seat/2013/02/06/remember-the-titan-nissan-plans-new-big-pickup-truck/

 

 

Daimler sees flat 2013 profit after 10% fall last year

 

http://www.autonews.com/article/20130207/OEM/302079877/daimler-sees-flat-2013-profit-after-10-fall-last-year#axzz2KEc9h3lY

 

 

Daimler boss plans to put Mercedes back on top

 

http://blogs.wsj.com/drivers-seat/2013/02/07/daimler-boss-plans-to-put-mercedes-back-on-top/

 

 

 

Chrysler back in commercial van market with Ram ProMaster

 

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130207/OEM04/130209913/chrysler-back-in-commercial-van-market-with-ram-promaster#axzz2KEbv4g4h

 

 

Chrysler forms auto-financing unit with Santander

 

http://www.bloomberg.com/news/2013-02-06/chrysler-makes-santander-preferred-lender-in-u-s-.html

 

 

 

**Dealer/Industry News**

 

 

Southeast auto industry sees Mexico as threat

 

http://www.usatoday.com/story/money/cars/2013/02/07/automakers-mexico-jobs/1898399/

 

 

Plastic seen as car windows' future

 

http://www.detroitnews.com/article/20130207/AUTO01/302070345/1148/auto01/Plastic-seen-car-windows-future

 

 

 

 

 

**Ad/Media/Marketing News**

 

 

Note to Ram trucks: God made non-white farmers, too

 

http://adage.com/article/special-report-super-bowl/note-ram-trucks-god-made-white-farmers/239630/

 

 

Francois, Kuniskis on Chrysler’s wonderful life

 

http://www.mediapost.com/publications/article/192848/francois-kuniskis-on-chryslers-wonderful-life.html?edition=56359#axzz2KEU7ekAw

 

 

DigitasLBi merger sparks conflict between Volvo and GM

 

http://adage.com/article/agency-news/digitaslbi-merger-sparks-auto-client-conflict/239637/

 

 

 

 

 

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