Today's News
The Super Bowl® generally is considered the biggest event for advertising in a single day. Automotive companies tend to advertise quite a bit during the Big Game, and when shoppers see a vehicle that intrigues them, it’s only natural that they come to KBB.com to research the models further…
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
- Akshay Anand, Market Intelligence Web Analyst, Kelley Blue Book’s KBB.com
**Top News**
Automakers hope to rev up sales of diesel vehicles
http://www.latimes.com/business/autos/la-fi-autos-diesel-20130207,0,20780.story
Automakers use Chicago Auto Show to show off more than trucks
GM unveils Cruze diesel, its first diesel car since 1986
GM returns to the diesel passenger car market
http://blogs.wsj.com/drivers-seat/2013/02/07/gm-returns-to-the-diesel-passenger-car-market/
Toyota revamps Tundra to gain high-end pickup sales
http://www.bloomberg.com/news/2013-02-07/toyota-revamps-tundra-to-gain-high-end-pickup-sales.html
**OEM/Vehicle News**
Nissan guns for Ford with small cargo van
Nissan looks to more performance offerings
Redesigned Nissan Titan pickup truck due next year
Remember the Titan? Nissan plans new big pickup truck
http://blogs.wsj.com/drivers-seat/2013/02/06/remember-the-titan-nissan-plans-new-big-pickup-truck/
Daimler sees flat 2013 profit after 10% fall last year
Daimler boss plans to put Mercedes back on top
http://blogs.wsj.com/drivers-seat/2013/02/07/daimler-boss-plans-to-put-mercedes-back-on-top/
Chrysler back in commercial van market with Ram ProMaster
Chrysler forms auto-financing unit with Santander
http://www.bloomberg.com/news/2013-02-06/chrysler-makes-santander-preferred-lender-in-u-s-.html
**Dealer/Industry News**
Southeast auto industry sees Mexico as threat
http://www.usatoday.com/story/money/cars/2013/02/07/automakers-mexico-jobs/1898399/
Plastic seen as car windows' future
**Ad/Media/Marketing News**
Note to Ram trucks: God made non-white farmers, too
http://adage.com/article/special-report-super-bowl/note-ram-trucks-god-made-white-farmers/239630/
Francois, Kuniskis on Chrysler’s wonderful life
DigitasLBi merger sparks conflict between Volvo and GM
http://adage.com/article/agency-news/digitaslbi-merger-sparks-auto-client-conflict/239637/
***Want even more news from Kelley Blue Book’s KBB.com? Follow us on Twitter: www.twitter.com/kelleybluebook
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