Today's News - March 25, 2013

PLEASE NOTE: The Kelley Blue Book Public Relations Team will be out of the office for the remainder of the week attending the New York International Auto Show Media Preview Days, so Today’s News will be on hiatus until Monday, April 1, 2013.  For the latest auto show news this week, please visit http://www.kbb.com/car-news/all-the-latest/2013-new-york-auto-show/.  

 

 

**KBB in the News**

 

The coolest cars you can buy with your tax refund

http://www.forbes.com/sites/jimgorzelany/2013/03/22/cool-coupes-and-convertibles-you-can-buy-with-your-tax-refund/

 

New York auto show leans to luxury

http://www.freep.com/article/20130324/BUSINESS01/303240123/New-York-auto-show-leans-luxury

 

Chrysler's new Cherokee more streamlined, more car-like

http://www.toledoblade.com/business/2013/03/24/Chrysler-unveils-more-streamlined-more-car-like-Cherokee.html

 

What carmakers have the best brand images? Detroit automakers win 3 awards

http://www.mlive.com/auto/index.ssf/2013/03/what_carmakers_have_the_best_b.html

 

BMW receives Kelley Blue Book Brand Image Award

http://www.autoevolution.com/bmw-blog/bmw-receives-kelley-blue-book-brand-image-award-56893.html

 

Americans’ perceptions of luxury brands rising despite flagging economy, finds 2013 Harris Poll EquiTrend Study

http://www.prnewswire.com/news-releases/americans-perceptions-of-luxury-brands-rising-despite-flagging-economy-finds-2013-harris-poll-equitrend-study-199128301.html

 

 

**KBB Editorial**

 

Exclusive KBB.com editorial coverage of the 2013 New York Auto Show

http://www.kbb.com/car-news/all-the-latest/2013-new-york-auto-show/

 

Hyundai HND-9 Concept previewed for Seoul Motor Show

http://www.kbb.com/car-news/all-the-latest/hyundai-hnd_9-concept-previewed-for-seoul-motor-show/2000009190/

 

NHTSA announces new SaferCar app for iPhone

http://www.kbb.com/car-news/all-the-latest/nhtsa-announces-new-safercar-app-for-iphone/2000009191/

 

Revealed: 2013.5 Chrysler 200 S Special Edition - New York 2013

http://www.kbb.com/car-news/all-the-latest/revealed-20135-chrysler-200-s-special-edition-_-new-york-2013/2000009189/

 

 

**Top News**

 

Ford India apologizes over ad featuring Berlusconi with bound women in car trunk

http://www.washingtonpost.com/business/ford-india-apologizes-over-ad-featuring-berlusconi-with-bound-women-in-car-trunk/2013/03/25/e8254090-9520-11e2-95ca-dd43e7ffee9c_story.html

 

Ford apologizes for offensive ‘Berlusconi’ Figo ads

http://blogs.wsj.com/drivers-seat/2013/03/23/ford-apologizes-for-offensive-berlusconi-figo-ads/

 

Indian unit of Ford apologizes for ad showing bound and gagged women

http://www.latimes.com/business/autos/la-fi-hy-indian-unit-of-ford-apologizes-for-ad-showing-bound-and-gagged-women-20130325,0,6906677.story

 

**OEM/Vehicle News**

 

BMW counting on Mini Paceman to counter Fiat 500 threat

http://www.bloomberg.com/news/2013-03-24/bmw-counting-on-mini-paceman-to-counter-fiat-500-threat.html

 

After botching MKZ launch, Lincoln tries to undo the damage

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130325/OEM01/303259968/the-mkzs-difficult-birth#axzz2OZNGujQS 

Barra remakes GM product development

http://www.autonews.com/apps/pbcs.dll/article?AID=/20130325/OEM02/303259972/barra-remakes-gm-product-development#axzz2OZOJ1z7l

 

Subaru of America, Inc. promotes Thomas J. Doll to president

http://www.mediapost.com/publications/article/196437/chrysler-rolls-with-motowns-varvatosand-motown.html?edition=58129#axzz2OZJ6aAcI

 

Francois Goupil de Bouille new vice president, Infiniti global operations

http://www.prnewswire.com/news-releases/francois-goupil-de-bouille-new-vice-president-infiniti-global-operations-199855551.html

 

 

**Dealer/Industry News**

 

Schwartz to become president of Manheim and AutoTrader

http://www.autoremarketing.com/wholesale/schwartz-become-president-both-manheim-and-autotrader

 

 

**Ad/Media/Marketing News**

 

Ford's new ads target empty-nesters, millennials

http://www.usatoday.com/story/money/cars/2013/03/22/ford-ads-target-empty-nesters-millennials/2011885/

 

Chrysler rolls with Motown’s Varvatos… and Motown

http://www.mediapost.com/publications/article/196437/chrysler-rolls-with-motowns-varvatosand-motown.html?edition=58129#axzz2OZJ6aAcI

 

Infographic: How to jumpstart engagement on Twitter

http://www.ragan.com/Main/Articles/46412.aspx#

 

 

 

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