Today's News
In January 2013, Mazda has not only released the new Mazda6, but also took it racing. Along with offering the basic features that shoppers in the mid-size sedan segment expect, Mazda also is making headway into the diesel-powered sedan segment by re-inventing perceptions of oil burners in North America by participating in motorsport…
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
- Joe Lu, Sr. Market Intelligence Web Analyst, Kelley Blue Book’s KBB.com
**Top News**
Chrysler’s profit grows, but not all the news is good
http://blogs.wsj.com/drivers-seat/2013/01/31/chryslers-profit-grows-but-not-all-the-news-is-good/
Chrysler bolsters plan for Fiat, Alfa in U.S.
Chrysler Q4 profits jump 68% to $378 million
Fiat and Alfa brands grow in new Chrysler product plan
Fiat suspends dividend
http://blogs.wsj.com/drivers-seat/2013/01/30/fiat-suspends-dividend/
**OEM/Vehicle News**
Honda trims full-year profit forecast on weak Europe, China
Honda earning rise – but maker issues warning
http://www.thedetroitbureau.com/2013/01/honda-earnings-rise-but-maker-issues-warning/
GM to invest $200 million at its powertrain headquarters
GM consolidating powertrain operations
http://www.thedetroitbureau.com/2013/01/gm-consolidating-powertrain-operations/
GM’s Opel appoints former VW manager Neumann as new chief
GM names former joint chiefs chairman Michael Mullen to board
Fiat Industrial sets third quarter for U.S. stock listing
GM recalls vehicles for airbag, suspension flaws
http://blogs.wsj.com/drivers-seat/2013/01/31/gm-recalls-vehicles-for-airbag-suspension-flaws/
**Dealer/Industry News**
AutoNation to rename most dealerships to build on profit
New tailpipe emission regulations mulled by White House
**Ad/Media/Marketing News**
GM’s marketing changes continue: Cadillac gets new ad director
http://adage.com/article/news/gm-s-marketing-continue-cadillac-ad-director/239499/
Mercedes revs up high-octane Super Bowl appearance
Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car
http://www.mobilemarketer.com/cms/news/content/14691.html
Volkswagen Super Bowl ad equating happiness with Jamaican accent spurs controversy
Hyundai leverages mobile, social to engage Super Bowl XLVII viewers
http://www.mobilemarketer.com/cms/news/advertising/14693.html
Cadillac CTS-V course rolls into Vegas
Nissan taps TBWA for Datsun
http://www.mediapost.com/publications/article/192351/nissan-taps-tbwa-for-datsun.html?edition=56075
Harley-Davidson partners with Kid Rock
5 ways brands overshare on social media
http://www.ragan.com/Main/Articles/46143.aspx#
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