Kelley Blue Book Hot Car Report Analysis

Arthur Henry, manager of Kelley Blue Book Market Intelligence

• Volkswagen Passat and CC grace the Hot Car Report Top 5 list this week.
  • Both the Passat and the CC are carry-over vehicles for the 2014 model year, but the two models have Volkswagen’s all-new Car-Net telematics that is capturing shopper interest.

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

Top News

GM, Nissan plug-in deals power battery car sales jump

Ford using stair-step incentives to boost Lincoln volume

Porsche plans 200,000 car sales by 2016, mulls new line

OEM/Vehicle News

Honda’s Ito launches new Fit as company’s ‘most important’ car

Lexus SUV startles with bold Darth Vader look

BMW of North America announces management change

Hyundai Motor reaches preliminary deal with union to end strike

Nissan, Daimler to jointly build small luxury cars in Mexico, report says

Volvo to recall nearly 7,800 new vehicles for electrical problems

Part of former GM Willow Run plant set for demolition

Thom Browne, Zac Posen Help Design Infiniti Cars, Clutch included

Ad/Media/Marketing News

Hyundai suits up for Super Bowl XLVIII, announces seventh year of advertising on the Big Game

Integrated marketing campaign elevates 2014 Toyota Corolla to new heights

Cadillac’s new ad campaign to tell you how to get lucky

Time Inc. tries drawing on reader data to lure marketers

Wealthy Millennials approach shopping differently than their parents

Why companies need a head of content strategy, creation and distribution

Google partners with KitKat, names Android OS Version after candy bar

And finally, here it is:  Yahoo’s new logo