Kelley Blue Book Hot Car Report Analysis – January 26, 2012:

A new week is upon us, yet we’re still seeing interest from the Detroit auto show continue in the Hot Car Report. Porsche revealed its 2012 911 Carrera Cabriolet at the Detroit show and is set to debut the anticipated 2013 Boxster at the Geneva Motor Show. The new Boxster adds 10 extra horses to the base model…

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

- Akshay Anand, Market Intelligence Web Analyst, Analytic Insights Division, Kelley Blue Book’s kbb.com

**Top News**

Chevy Volt caught in Washington’s crossfire

http://bottomline.msnbc.msn.com/_news/2012/01/25/10233282-chevy-volt-caught-in-washingtons-crossfire

GM defends Volt as Congress asks questions about battery fire

http://www.freep.com/article/20120126/BUSINESS0101/301260004/1330

GM looks to recharge Chevy Volt’s image with ad campaign

http://adage.com/article/news/gm-seeks-recharge-chevy-volt-s-image-ad-campaign/232343/

Nissan plans $2 billion Mexico plant to ease yen losses

http://www.bloomberg.com/news/2012-01-26/hyundai-motor-profit-rises-38-led-by-elantra-sales-in-u-s-1-.html

Nissan to build $2-billion auto factory in Mexico

http://www.latimes.com/business/la-fi-mo-nissan-mexico-factory-20120125,0,1500521.story

**OEM/Vehicle News**

Hyundai Q4 profit rises 38 percent, led by Elantra sales in U.S.

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120126/OEM/301269834/1277

South Korean automaker Hyundai Motor reports record $7.2 billion profit last year

http://www.washingtonpost.com/business/south-korean-automaker-hyundai-motor-reports-record-72-billion-profit-last-year/2012/01/26/gIQAx4NzRQ_story.html

Toyota targets global Lexus sales at pre-crisis level of 500,000

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120126/RETAIL01/120129932/1193

Fiat-Chrysler in talks to produce Jeep in China

http://www.detroitnews.com/article/20120126/AUTO01/201260407/1148/auto01/Fiat-Chrysler-talks-produce-Jeeps-China

Ford to offer EcoBoost engines in four more vehicles

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120126/OEM01/120129938/1254

Higher mpg gas engines push hybrids to roadside

http://www.detroitnews.com/article/20120126/AUTO03/201260366/1148/auto01/Higher-mpg-gas-engines-push-hybrids-roadside

For many luxury car buyers, small is now beautiful

http://bottomline.msnbc.msn.com/_news/2012/01/24/10226452-for-many-luxury-car-buyers-small-is-now-beautiful

Honda small-claims hearing attracts owners of Civic hybrids

http://www.latimes.com/business/la-fi-autos-honda-hearing-20120126,0,262230.story

Chrysler hiring to build Dart in Illinois

http://www.detroitnews.com/article/20120126/AUTO01/201260384/1148/auto01/Chrysler-hiring-build-Dart-Illinois-factory

Ram Truck launches new luxury model: Laramie Limited

http://www.prnewswire.com/news-releases/ram-truck-launches-new-luxury-model-laramie-limited-138117993.html

Mitsubishi trying to make town into electric-car mecca

http://content.usatoday.com/communities/driveon/post/2012/01/mitsubishi-i-electric-car-normal-bloomington-ill/1

Skyactiv brings Mazda3 to earth

http://www.detroitnews.com/article/20120126/OPINION03/201260369/1148/auto01/Skyactiv-brings-Mazda3-Earth

Snooty Rolls-Royce says more cars order custom

http://content.usatoday.com/communities/driveon/post/2012/01/snooty-rolls-royce-says-more-cars-ordered-custom/1

In a post-bankruptcy world, hunting the elusive Saab bargain

http://wheels.blogs.nytimes.com/2012/01/26/in-a-post-bankruptcy-world-hunting-the-elusive-saab-bargain/?gwh=A4116C9F6764C69D89E227598799E4D7

**Dealer/Industry News**

Significant interest in full-size trucks is another positive sign for the economy

http://www.multivu.com/mnr/53474-autotrader-com-january-new-car-insights-report-increases-in-truck-segment

Obama call to use war savings on roads may fail in Congress

http://www.bloomberg.com/news/2012-01-25/obama-call-to-spend-iraq-war-savings-on-u-s-roads-may-falter-in-congress.html

Auto boom: 15,000 new jobs in Michigan?

http://www.freep.com/article/20120126/BUSINESS01/201260528/Auto-boom-15-000-new-jobs-Michigan-?odyssey=tab

More retail centers installing electric vehicle charging stations

http://www.latimes.com/business/la-fi-retail-electricity-charging-20120126,0,4419792.story

**Ad/Media/Marketing News**

Suzuki’s Super Bowl sequel showcases all-wheel-drive Kizashi sport sedan

http://www.prnewswire.com/news-releases/suzukis-super-bowl-sequel-showcases-all-wheel-drive-kizashi-sport-sedan-138113108.html

Suzuki goes regional for Super Bowl

http://www.mediapost.com/publications/article/166535/suzuki-goes-regional-for-super-bowl.html?edition=42658

Kia Super Bowl ad: Why? To make Kia the stuff of dreams

http://www.forbes.com/sites/jimhenry/2012/01/25/kia-super-bowl-ad-why-to-make-kia-the-stuff-of-dreams/

How ABC got in on Super Bowl action even though NBC has the game

http://adage.com/article/special-report-super-bowl/abc-a-piece-super-bowl-action/232342/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

New Fiat ad: Exported from Naples

http://adage.com/article/adages/fiat-ad-touts-naples-detroit/232309/

Acura lights up Sundance

http://www.mediapost.com/publications/article/166530/acura-lights-up-sundance.html?edition=42658

Audi sponsors Oscar party night

http://www.mediapost.com/publications/article/166559/audi-sponsors-oscar-party-night.html?edition=42658

EBay seller seeks a cool $1 million for President Obama’s Chrysler

http://wheels.blogs.nytimes.com/2012/01/25/ebay-seller-seeks-a-cool-1-million-for-president-obamas-chrysler/?gwh=F126FF4CFE1FE0DBABDFF8027562071F

Mobile usage soars for Internet, ad forecast to hit $3.6B

http://www.mediapost.com/publications/article/166520/mobile-usage-soars-for-internet-ad-forecast-to-hi.html?edition=42660

U.S. mobile ad spending soars past expectations

http://www.emarketer.com/Article.aspx?R=1008799&ecid=a6506033675d47f881651943c21c5ed4

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