Today's News - February 28, 2012

**KBB in the News**

As gas prices rise, Kelley Blue Book recommends shoppers weigh options carefully before making vehicle purchase

The FOX Report with Shepard Smith

FNC (FNC) DMA: 0 National Programming

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTE3MDY3NTImc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM0ZDM1YTFkYTAyMDEzNWM0YzVhZTJiN2E5ZA==

As gas prices rise, Kelley Blue Book recommends shoppers weigh options carefully before making vehicle purchase

KRIV (Fox) DMA: 10 Houston, TX

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTE3MDY3NzEmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM0ZDM1YTFkYTAyMDEzNWM0YzVhZTJiN2E5ZA

Kelley Blue Book announces 2012 Total Cost of Ownership Award winners

KOIN (CBS) DMA: 22 Portland, OR

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTE3MDY5NzEmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM0ZDM1YTFkYTAyMDEzNWM0YzVhZTJiN2E5ZA

Kelley Blue Book’s Alec Gutierrez reports 2012 Total Cost of Ownership Awards

WPMT (Fox) DMA: 41 Harrisburg, PA

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTE3MDY3ODQmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM0ZDM1YTFkYTAyMDEzNWM0YzVhZTJiN2E5ZA

Kelley Blue Book’s Alec Gutierrez reports 2012 Total Cost of Ownership Awards

WHAM16 (CW) DMA: 79 Rochester, NY

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTE3MDY5NTcmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM0ZDM1YTFkYTAyMDEzNWM0YzVhZTJiN2E5ZA

New Mitsubishi electric model tops latest KBB Hot Car Report

http://www.autoremarketing.com/trends/new-mitsubishi-electric-model-tops-latest-kbb-hot-car-report

Auto sales keep rising in February

http://www.thestreet.com/story/11435778/1/auto-sales-keep-rising-in-february.html?cm_ven=GOOGLEN

High gasoline prices drive car prices up

http://jotzoom.com/high-gasoline-prices-drive-car-prices-up/3750/

**Top News**

Hyundai scales back guaranteed trade-ins

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120227/RETAIL07/302279984/1276/hyundai-scales-back-guaranteed-trade-ins

Toyota Prius plug-in cleared for Calif. rebate, carpool lanes

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120227/OEM05/120229903/1186/toyota-prius-plug-in-cleared-for-calif-rebate-carpool-lanes

**OEM/Vehicle News**

Peugeot said to plan $1.34 billion rights offering amid alliance with GM

http://www.bloomberg.com/news/2012-02-28/peugeot-said-to-plan-1-34-billion-rights-offering-amid-alliance-with-gm.html

Fiat-Chrysler looking for partners, Marchionne says

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120228/COPY01/302289919/1424/fiat-chrysler-looking-for-partners-marchionne-says

Judge denies U.S. motion to dismiss suit over Chrysler dealer terminations

http://www.autonews.com/article/20120227/RETAIL07/120229896/1422/judge-denies-u-s-motion-to-dismiss-suit-over-chrysler-dealer

Kia K9 sedan marks upscale move for budget brand

http://blogs.wsj.com/drivers-seat/2012/02/28/kia-k9-sedan-marks-upscale-move-for-budget-brand/

Jaguar bringing XF Sportsbrake to Geneva

http://www.thedetroitbureau.com/2012/02/jaguar-bringing-xf-sportbrake-to-geneva/

China sets curbs on official cars

http://online.wsj.com/article/SB10001424052970204520204577248930079358066.html?mod=WSJ_Autos_AutoIndustry3

Investors bid to rescue Saab from bankruptcy

http://www.detroitnews.com/article/20120228/AUTO0104/202280383/1148/auto01/Investors-bid-rescue-Saab-from-bankruptcy

Nissan & Porsche revealed CUV recalls

http://www.autoremarketing.com/wholesale/nissan-porsche-reveal-cuv-recalls

**Dealer/Industry News**

Romney faces key test as Michigan votes

http://www.marketwatch.com/story/romney-faces-key-test-as-michigan-votes-2012-02-28

Obama: Auto bailouts worked

http://money.cnn.com/2012/02/28/news/economy/obama_auto_bailout/index.htm

Gas prices leap another 13 cents a gallon in past week

http://content.usatoday.com/communities/driveon/post/2012/02/gas-prices-leap-another-12-cents-a-gallon-in-past-week/1

Report: Backup camera to be required on 2014 light vehicles

http://content.usatoday.com/communities/driveon/post/2012/02/report-backup-camera-to-be-required-on--2014-light-vehicles/1

**Ad/Media/Marketing News**

Mercedes-Benz focuses on icons

http://www.mediapost.com/publications/article/168718/mercedes-benz-focuses-on-icons.html?edition=43930

First mover: Jeri Ward

http://www.adweek.com/news/advertising-branding/first-mover-jeri-ward-138491

Jaguar asks ‘How alive are you?’

http://www.autoremarketing.com/trends/jaguar-asks-%E2%80%98how-alive-are-you%E2%80%99

New 2012 Dodge Charger Pursuit set to pace back-to-back NASCAR races in Phoenix

http://www.prnewswire.com/news-releases/new-2012-dodge-charger-pursuit-set-to-pace-back-to-back-nascar-races-in-phoenix-140702583.html

Pinterest: The new Facebook for lifestyle magazines

http://www.adweek.com/news/advertising-branding/pinterest-new-facebook-lifestyle-magazines-138517

As March Madness approaches, Turner and CBS see ‘brackets everywhere’

http://adage.com/article/mediaworks/turner-cbs-march-madness-ads-brackets/232971/

Four tips to engage the mobile social consumer

http://www.imediaconnection.com/content/31073.asp

Emails with discounts shared most often

http://www.emarketer.com/Article.aspx?R=1008868&ecid=a6506033675d47f881651943c21c5ed4

Social tools on Facebook up brand money, metrics

http://www.mediapost.com/publications/article/168736/social-tools-on-facebook-up-brand-money-metrics.html?edition=43932

***Want even more news from Kelley Blue Book’s kbb.com?  Follow us on Twitter: www.twitter.com/kelleybluebook