Kelley Blue Book Hot Car Report Analysis – January 19, 2012:

It’s amazing how much attention a few extra ponies can bring to a vehicle. The Audi A8 gets the gold medal this week, as it increased 62.3 percent in share from the previous week. Research on the largest Audi sedan has picked up because of its Detroit auto show coverage with the release of its 3.0-liter supercharged V6 with 333 horsepower and 325 pound-foot of torque for the 2013 model-year vehicle...

For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report/.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

- Arthur Henry, Market Intelligence Manager and Market Analyst, Analytic Insights Division, Kelley Blue Book’s kbb.com

**Top News**

Regulators acted correctly in Toyota accelerator probe

http://content.usatoday.com/communities/driveon/post/2012/01/regulators-acted-correctly-in-toyota-accelerator-probe/1

Science panel backs closing of Toyota acceleration probe

http://www.detroitnews.com/article/20120119/AUTO01/201190343/1148/auto01/Science-panel-backs-closing-Toyota-acceleration-probe

Toyota Prius wagon sales in 10 weeks top GM volt total for 2011

http://www.bloomberg.com/news/2012-01-18/toyota-prius-wagon-outsells-gm-volt.html

Toyota Prius V outsells Chevy Volt

http://www.freep.com/article/20120119/BUSINESS01/201190440/Toyota-Prius-v-outsells-Chevy-Volt?odyssey=tab

Study: Most Gen Y drivers want to own hybrid cars

http://content.usatoday.com/communities/driveon/post/2012/01/Gen-Y-milennials-hybrids-electric-cars-survey-deloitte-607091/1

Deloitte survey: Gen Y’s embrace of hybrid vehicles may be auto market’s tipping point

http://www.prnewswire.com/news-releases/deloitte-survey-gen-ys-embrace-of-hybrid-vehicles-may-be-auto-markets-tipping-point-137666268.html

**OEM/Vehicle News**

GM: Sold 9 million vehicles globally last year

http://www.detroitnews.com/article/20120119/AUTO01/201190449/1148/auto01/GM-Sold-9-Million-vehicles-globally-last-year

GM again the world’s largest automaker

http://www.freep.com/article/20120119/BUSINESS0101/120119015/GM-again-world-s-largest-automaker?odyssey=tab

GM dropped as top pick in U.S. autos by Morgan Stanley

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120118/OEM/120119827/1308

A Jolt for GM’s Volt? Car-pool access

http://online.wsj.com/article/SB10001424052970203735304577168972685094672.html?mod=WSJ_Autos_AutoIndustry3

General Motors comes on strong in Iraq 21 years after war derailed market prospects

http://www.detroitnews.com/article/20120119/OPINION03/201190380/1148/auto01/General-Motors-comes-strong-Iraq-21-years-after-war-derailed-market-prospects

20,000 Ford salaried workers get both raise, bonus

http://www.freep.com/article/20120119/BUSINESS0102/201190501/20-000-Ford-salaried-workers-get-both-raise-bonus?odyssey=tab

Ford’s Lincoln dream faces long odds

http://www.cnbc.com/id/46056518

Fiat to unveil 500 wagon at Geneva auto show

http://wheels.blogs.nytimes.com/2012/01/19/fiat-to-unveil-500-wagon-at-geneva-auto-show/

Mitsubishi dropping more hints about Geneva vehicle debut

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120119/COPY01/301199826/1164

Toyota ready to fight back with downsized turbo engines

http://www.thedetroitbureau.com/2012/01/toyota-ready-to-fight-back-with-downsized-turbo-engines/

Toyota jazzing up midsize pickup with Tacoma Baja

http://content.usatoday.com/communities/driveon/post/2012/01/toyota-aims-to-save-midsize-pickups-with-tacoma-baja/1

Millionth Pentastar V-6 celebrates engine of Chrysler’s revival

http://www.detroitnews.com/article/20120119/OPINION03/201190356/1148/auto01/Millionth-Pentastar-V-6-celebrates-engine-Chrysler-s-revival

Buick LaCrosse an all-around good hybrid

http://www.detroitnews.com/article/20120119/OPINION03/201190373/1148/auto01/Buick-LaCrosse-an-all-around-good-hybrid

Android integration comes to your car’s mirror

http://www.autoblog.com/2012/01/19/android-integration-comes-to-your-cars-mirror-w-video/

**Dealer/Industry News**

Japan cuts auto sales outlook

http://www.freep.com/article/20120119/BUSINESS01/201190438/Japan-cuts-auto-sales-outlook?odyssey=tab

China auto exports top 1 million

http://www.thedetroitbureau.com/2012/01/china-auto-exports-top-1-million/

Analysts expect healthy earnings for suppliers

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120118/OEM10/120119830/1254

**Ad/Media/Marketing News**

VW to trade Darth Vader for dogs in next Super Bowl spot?

http://adage.com/article/special-report-super-bowl/vw-trade-darth-vader-dogs-super-bowl-spot/232195/

Hyundai’s new approach for Super Bowl

http://www.mediapost.com/publications/article/166036/hyundais-new-approach-for-super-bowl.html?edition=42396

Automakers gearing up for a Super Bowl spending spree

http://bottomline.msnbc.msn.com/_news/2012/01/18/10182907-automakers-gearing-up-for-a-super-bowl-spending-spree

Perspective: Just a little something

http://www.adweek.com/news/advertising-branding/perspective-just-little-something-137531

VW digital app starts with enthusiasts

http://www.mediapost.com/publications/article/166037/vw-digital-app-starts-with-enthusiasts.html?edition=42396

A creative guide to forming keyword lists

http://www.imediaconnection.com/content/30841.asp

Tablet users spend more on commerce

http://www.mediapost.com/publications/article/166050/tablet-users-spend-more-on-commerce.html?edition=42397

U.S. online ad spend to close in on $40 billion

http://www.emarketer.com/Article.aspx?R=1008783&ecid=a6506033675d47f881651943c21c5ed4

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