Today's News - February 21, 2012

**KBB in the News**

Kelley Blue Book, Cyclechex team up to offer Motorcycle History Reports on kbb.com

http://mediaroom.kbb.com/kelley-blue-book-cyclechex-team-up-offer-motorcycle-history-reports

kbb.com now offers Motorcycle History Reports

http://www.autoremarketing.com/technology/kbbcom-now-offers-motorcycle-history-reports

OC Metro Minute: Kelley Blue Book announces new president

http://www.youtube.com/watch?v=8fSL1UoMLzQ&feature=youtu.be

Marketers could learn from negative political ads: Keep it simple

http://adage.com/article/rance-crain/marketers-learn-political-ads-simple/232797/

Everyday tips to make your car last longer

http://www.cantondailyledger.com/news/business/x248716929/Everyday-tips-to-make-your-car-last-longer

Kelley Blue Book announces 2012 Total Cost of Ownership Awards

WVNY (ABC) DMA: 95 Burlington, VT

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTE2MTg3OTUmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM3OTM1OGJiNzZkMDEzNWEwYWE0ZDllMmEzMg

The cheapest 2012 cars to own

http://www.valleynewslive.com/story/16981295/the-cheapest-2012-cars-to-own

Bill Jacobs Kia announces that Kia earns Best Total Cost of Ownership recognition

http://www.prweb.com/releases/2012/2/prweb9208865.htm

MX-5 Miata dominates in five-year affordability

http://readme.readmedia.com/MX-5-Miata-Dominates-in-Five-Year-Affordability/3625235

Recession forces spike in used car prices

http://www.wthr.com/story/16976044/recession-forces-spike-in-used-car-prices

**KBB Editorial**

2013 Ferrari California - 2012 Geneva Auto Show

http://www.kbb.com/car-news/all-the-latest/2013-ferrari-california-_-2012-geneva-auto-show/

Peugeot 208 XY Concept - 2012 Geneva Auto Show

http://www.kbb.com/car-news/all-the-latest/peugeot-208-xy-concept-_-2012-geneva-auto-show/

Peugeot 208 GTi Concept - 2012 Geneva Auto Show

http://www.kbb.com/car-news/all-the-latest/peugeot-208-gti-concept-_-2012-geneva-auto-show/

**Top News**

Mazda to raise $2 billion in share issue, loans, Reuters reports

http://www.autonews.com/article/20120221/OEM/120229993/1117

Rising gas prices give GOP weapon against Obama

http://content.usatoday.com/communities/driveon/post/2012/02/rising-gas-prices-give-gop-weapon-against-obama/1

Gasoline lifts consumer prices 0.2 percent in January

http://www.marketwatch.com/story/gasoline-lifts-consumer-prices-02-in-january-2012-02-17

Oil prices surge to nine-month high as Iran halts exports

http://www.freep.com/article/20120221/BUSINESS01/202210322/Oil-prices-surge-nine-month-high-Iran-halts-exports?odyssey=tab

**OEM/Vehicle News**

Add up the carmakers’ goals and you get a supersized market

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120220/OEM01/302209969/1277/add-up-the-carmakers-goals-and-you-get-a-supersized-market

Ford looks to Audi and Lexus for lessons on making luxury distinctive

http://www.freep.com/article/20120220/BUSINESS01/202200335/Ford-looks-Audi-Lexus-lessons-making-luxury-distinctive?odyssey=tab

Nevada first state to authorize driverless cars

http://www.thedetroitbureau.com/2012/02/nevada-first-state-to-authorize-driverless-cars/

Toyota turns to fleets to inflate sales

http://www.thedetroitbureau.com/2012/02/toyota-turns-to-fleets-to-inflate-sales/

Hyundai Elantra pricier than Civic, Corolla

http://content.usatoday.com/communities/driveon/post/2012/02/buyers-pay-more-for-hyundai-elantra-than-civic-corolla/1

2013 Infiniti JX luxury crossover production begins

http://www.prnewswire.com/news-releases/2013-infiniti-jx-luxury-crossover-production-begins-139747833.html

Ford’s Mr. Inside, in sight of the crown

http://www.nytimes.com/2012/02/19/business/mark-fields-is-fords-mr-inside-and-its-heir-apparent.html?ref=automobiles

John Krafcik is Hyundai’s hands-on CEO

http://www.freep.com/article/20120219/BUSINESS0104/202190441/John-Krafcik-Hyundai-s-hands-CEO?odyssey=tab

Fisker: My company is ‘viable, self-funded’

http://www.autonews.com/article/20120220/OEM02/302209970/1186/fisker-my-company-is-viable-self-funded

Nissan North America appoints new marketing director

http://www.prnewswire.com/news-releases/nissan-north-america-appoints-new-marketing-director-139830693.html

Electric cars still hard sell for most consumers

http://www.detroitnews.com/article/20120219/AUTO01/202190307/1148/auto01/Electric-cars-still-hard-sell-most-consumers

Dodge Charger police cars recalled for antilock brake, stability control and headlight flaws

http://wheels.blogs.nytimes.com/2012/02/17/dodge-charger-police-cars-recalled-for-antilock-brake-stability-control-and-headight-flaws/

**Dealer/Industry News**

U.S. motorists drive fewer miles in 2011

http://www.detroitnews.com/article/20120221/METRO05/202210390/1148/auto01/U-S-motorists-drive-fewer-miles-2011

New fuel economy labels will tell drivers more

http://blogs.wsj.com/drivers-seat/2012/02/21/new-fuel-economy-labels-will-tell-drivers-more/

2013 budget would increase alternative-powertrain tax credit to $10,000

http://wheels.blogs.nytimes.com/2012/02/17/2013-budget-would-increase-alternative-powertrain-tax-credit-to-10000/

Auto bailout back to haunt Romney or help him

http://www.detroitnews.com/article/20120220/POLITICS01/202200386/1148/auto01/Auto-bailout-back-haunt-Romney-help-him

**Ad/Media/Marketing News**

Fiat retools marketing after poor launch

http://www.autonews.com/article/20120220/RETAIL03/302209967/1306/fiat-retools-marketing-after-poor-launch

Mazda drives into Truffula Valley

http://www.mediapost.com/publications/article/168119/mazda-drives-into-truffula-valley.html?edition=43647

Ram Truck goes country

http://www.mediapost.com/publications/article/168110/ram-truck-goes-country.html?edition=43647

iPhone on wheels: It’s getting closer

http://www.autonews.com/article/20120220/OEM06/302209971/1182/iphone-on-wheels-its-getting-closer

Chrysler Group’s ‘It’s Halftime in America’ Super Bowl video earns second place in YouTube’s Ad Blitz 2012 contest

http://www.prnewswire.com/news-releases/chrysler-groups-its-halftime-in-america-super-bowl-video-earns-second-place-in-youtubes-ad-blitz-2012-contest-139563318.html

Nielsen: Smartphone penetration reaches 48 percent

http://www.mediapost.com/publications/article/168085/nielsen-smartphone-penetration-reaches-48.html?edition=43659

Seven SEO tips to help Google like your iOS and Android apps

http://www.mobilemarketer.com/cms/opinion/columns/12154.html

Super Bowl viewers had smartphone firmly in hand

http://www.emarketer.com/Article.aspx?R=1008853&ecid=a6506033675d47f881651943c21c5ed4

***Want even more news from Kelley Blue Book’s kbb.com?  Follow us on Twitter: www.twitter.com/kelleybluebook