Today's News - March 14, 2012

**KBB in the News**

How to prepare your car for sale

http://www.forbes.com/sites/jasonfogelson/2012/03/13/12-most-important-things-to-do-to-prepare-your-car-for-sale/

Most fuel-efficient cars 2012: As gas prices soar, buyers care (syndicated to Arizona Daily Star)

http://www.latimes.com/business/money/la-fi-mo-fuel-effecient-cars-20120313,0,3036569.story

Kbb.com offers list of fuel-efficient vehicles with long-term expenses in mind

http://www.autoremarketing.com/trends/kbbcom-offers-list-fuel-efficient-vehicles-long-term-expenses-mind

As gas prices rise, Kelley Blue Book recommends shoppers weigh options carefully before making vehicle purchase

KGTV (ABC) DMA: 28 San Diego, CA

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTE4ODkxMzUmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM3OTM1ZjI4ZTQ3MDEzNjExZDVhNjdmMWRlZA

Analysts recommend car shoppers consider long-term expenses in choosing next new car

http://www.nydailynews.com/autos/analysts-recommend-car-shoppers-long-term-expenses-choosing-car-article-1.1038054

Honda Insight’s the lone hybrid on Kelley Blue Book’s cheapest-to-own list

http://green.autoblog.com/2012/03/14/honda-insights-the-lone-hybrid-on-kelleys-cheapest-to-own-list/

Value of used Toyota Prius hybrids goes up due to rising gasoline prices

http://www.4wheelsnews.com/value-of-used-toyota-prius-hybrids-goes-up-due-to-rising-gasoline-prices/

Trade to upgrade

http://www.nwitimes.com/business/transportation/cars/trade-to-upgrade/article_293190be-f5fb-50b9-b8a7-718a0cffeec3.html

Auto parts manufacturer announces Durham plant production expansion

http://www.heraldsun.com/view/full_story/17862348/article-Auto-parts-manufacturer-announces-Durham-plant-production-expansion

**Top News**

Porsche sees 22 percent jump in earnings last year

http://content.usatoday.com/communities/driveon/post/2012/03/porsche-sees-22-jump-in-earnings-last-year/1

BMW sees big year ahead

http://www.thedetroitbureau.com/2012/03/bmw-sees-big-year-ahead/

In Taurus inquiry, safety agency requests information on 1.52 million additional vehicles

http://wheels.blogs.nytimes.com/2012/03/13/in-taurus-probe-safety-agency-requests-information-on-1-52-millon-additional-vehicles/

**OEM/Vehicle News**

Lexus chief: Now you’ll know a Lexus instantly

http://content.usatoday.com/communities/driveon/post/2012/03/lexus-chief-now-youll-know-a-lexus-instantly/1

Will former Volvo styling boss design new Chinese brand?

http://blogs.wsj.com/drivers-seat/2012/03/14/will-former-volvo-styling-boss-design-new-chinese-brand/

Michael Slagter promoted to senior vice president, sales for Mercedes-Benz USA

http://www.prnewswire.com/news-releases/michael-slagter-promoted-to-senior-vice-president-sales-for-mercedes-benz-usa-142605246.html

Axe to fall at Mazda this week

http://www.thedetroitbureau.com/2012/03/axe-to-fall-at-mazda-this-week/

Fisker repairs magazine’s Karma

http://www.thedetroitbureau.com/2012/03/fisker-repairs-magazines-karma/

Is Fiat rethinking plans for electric 500 in America?

http://blogs.wsj.com/drivers-seat/2012/03/13/is-fiat-rethinking-plans-for-the-electric-500-in-america/

Buick to offer 24-month lease deals

http://www.autonews.com/article/20120314/RETAIL/120319945/1259/buick-to-offer-24-month-lease-deals

Volkswagen Group of America announces plans for further investment in Tennessee

http://www.prnewswire.com/news-releases/volkswagen-group-of-america-announces-plans-for-further-investment-in-tennessee-142477975.html

Dissent nearly tore Ford family apart

http://www.detroitnews.com/article/20120314/AUTO0102/203140311/1148/AUTO01/Dissent-nearly-tore-Ford-family-apart

Driving Ram’s natural gas pickup truck

http://wheels.blogs.nytimes.com/2012/03/14/driving-rams-natural-gas-pickup-truck/

Nissan recalls older Infiniti M45s to fix faulty fuel gauges

http://blogs.wsj.com/drivers-seat/2012/03/14/nissan-recalls-older-infiniti-m45s-to-fix-faulty-fuel-gauges/

**Dealer/Industry News**

Five dealerships to halt ads in deal with FTC

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120314/RETAIL07/120319944/1018/5-dealerships-to-halt-ads-in-deal-with-ftc

FTC targets car dealers for misleading ads

http://www.detroitnews.com/article/20120314/AUTO01/203140390/1148/AUTO01/FTC-targets-car-dealers-misleading-ads

Senators slam fed auto loan effort

http://www.detroitnews.com/article/20120314/AUTO01/203140329/1148/AUTO01/Senators-slam-fed-auto-loan-effort

**Ad/Media/Marketing News**

The art of advertising, a la Chrysler’s Group’s CMO

http://www.forbes.com/sites/jeanhalliday/2012/03/13/the-art-of-advertising-a-la-chrylsers-groups-cmo/

Why Chrysler’s Francois aims to go viral

http://www.autonews.com/article/20120314/BLOG06/120319956/1503/why-chryslers-francois-aims-to-go-viral

Toyota makes game out of buying a Prius

http://adage.com/article/news/toyota-makes-game-buying-a-prius/233294/

Toyota promotes Prius c through mobile partnerships

http://www.mobilemarketer.com/cms/news/advertising/12343.html

GM preps new Chevy model for showrooms, NASCAR race circuit

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120313/OEM04/120319961/1261/gm-preps-new-chevy-model-for-showrooms-nascar-race-circuit

Buick participates in NCAA March Madness, focus on helping needy

http://www.autoremarketing.com/retail/buick-participates-ncaa-march-madness-focuses-helping-needy

Subaru hits the office park

http://www.mediapost.com/publications/article/170101/subaru-hits-the-office-park.html?edition=44542

Nissan darting into LeMans with DeltaWing racer

http://www.thedetroitbureau.com/2012/03/nissan-darting-into-lemans-with-deltawing-racer/

Volkswagen sponsors concert by Kraftwerk

http://www.mediapost.com/publications/article/170103/volkswagen-spoonsors-concert-by-kraftwerk.html?edition=44542

Scion and ATTIK being tenth year of creative partnership with national cross-media campaign for ‘big’ Scion iQ

http://www.prnewswire.com/news-releases/scion-and-attik-begin-tenth-year-of-creative-partnership-with-national-cross-media-campaign-for-big-scion-iq-142636606.html

Facebook’s facelift has marketers networking

http://www.mediapost.com/publications/article/170111/facebooks-facelift-has-marketers-networking.html?edition=44542

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