Today's News - April 17, 2012

**KBB in the News**

Kbb.com launches ‘Follow This Car’ feature; track change in vehicle’s value over time

http://mediaroom.kbb.com/kelley-blue-book-launches-follow-this-car

Three reliable used cars that won’t break the bank

http://www.cbsnews.com/8301-500395_162-57414620/3-reliable-used-cars-that-wont-break-the-bank/

Kelley Blue Book’s Jack Nerad reports 10 Most Comfortable New Cars Under $30,000 (syndicated to multiple affiliates nationwide)

WDIV (NBC) DMA: 11 Detroit, MI

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTIzMDY1NjMmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM0ZDM2YjQyZTE1MDEzNmMwZWFmY2ZmMmNmZQ

Kelley Blue Book names 10 Most Comfortable New Cars Under $30,000

WJXX (ABC) DMA: 50 Jacksonville, FL

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTIzMDY2MjImc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM0ZDM2YjQyZTE1MDEzNmMwZWFmY2ZmMmNmZQ

Riding in comfort

http://www.ketknbc.com/news/riding-in-comfort

Carl Hogan GM offers KBB’s Brand Image Award winner in luxury categories

http://www.sbwire.com/press-releases/sbwire-136077.htm

**Top News**

Ford’s Mulally prepared for gradual growth in battery car demand

http://www.autonews.com/article/20120417/OEM05/120419913/1186/ford-s-mulally-prepared-for-gradual-growth-in-battery-car-demand

Ford’s Mulally committed to offering range of powertrains

http://www.detroitnews.com/article/20120417/AUTO0102/204170374/1148/AUTO01/Ford-s-Mulally-committed-offering-range-powertrains

Resin shortage threatens to shut U.S. auto plants

http://content.usatoday.com/communities/driveon/post/2012/04/resin-shortage-threatens-to-shut-us-auto-plants-/1

Resin plant fire latest disaster to threaten global auto industry

http://www.thedetroitbureau.com/2012/04/resin-plant-fire-latest-disaster-to-threaten-global-auto-industry/

**OEM/Vehicle News**

Mercedes’ goal to gain market share may be set too high

http://www.detroitnews.com/article/20120417/OPINION03/204170329/1148/AUTO01/Mercedes-goal-gain-market-share-may-set-too-high

European car sales fall to 14-year low as economy stalls

http://www.bloomberg.com/news/2012-04-17/europe-union-car-sales-fall-to-14-year-low-led-by-fiat.html

Toyota counts on new models to grow sales in Europe

http://content.usatoday.com/communities/driveon/post/2012/04/toyota-growth-europe-yaris-scion-fr-s/1

Flurry of product reshapes big-sedan segment

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120416/OEM03/304169959/1261/flurry-of-product-reshapes-big-sedan-segment

Ford gives Escape new look, better gas mileage

http://www.detroitnews.com/article/20120417/AUTO0102/204170321/1148/AUTO01/Ford-gives-Escape-new-look-better-gas-mileage

Ford quietly rolls out Focus Electric

http://www.freep.com/article/20120417/BUSINESS01/204170335/Ford-quietly-rolls-out-Focus-Electric

Aging Piech maintains iron grip on Volkswagen

http://www.autonews.com/article/20120417/COPY01/304179918/1193/aging-piech-maintains-iron-grip-on-volkswagen

Hyundai planning diesel engine factory in India

http://blogs.wsj.com/drivers-seat/2012/04/16/hyundai-planning-diesel-engine-factory-in-india/

Audi said set to buy motorbike-maker Ducati for $1.1 billion

http://www.bloomberg.com/news/2012-04-17/audi-said-poised-to-buy-motorcycle-maker-ducati-for-1-1-billion.html

**Dealer/Industry News**

Study: Electric car owners save up to $1,200 a year

http://content.usatoday.com/communities/driveon/post/2012/04/study-electric-cars-union-of-concerned-scientists/1

Electric cars can be no better for global warming, in some cities

http://www.latimes.com/business/money/la-fi-mo-electric-vehicles-20120416,0,5852349.story

**Ad/Media/Marketing News**

Jaguar’s appearance in ‘Mad Men’ surprised automaker

http://adage.com/article/adages/jaguar-s-appearance-mad-men-a-surprise-automaker/234170/

VW iPad app touts the new Golf

http://www.mediapost.com/publications/article/172525/vw-ipad-app-touts-the-new-golf.html?edition=45779

New Mustang: Hipster-hippie hybrid?

http://www.mediapost.com/publications/article/172646/new-mustang-hipster-hippie-hybrid.html?edition=45779

Yes Mustang fans, even iconic cars need to be updated

http://www.cnbc.com/id/47062245

Ford Focus is first electric pace car at NASCAR

http://content.usatoday.com/communities/driveon/post/2012/04/ford-focus-electric-pace-car-nascar-richmond/1

Frito-Lay pledges a major shift toward natural-gas trucking

http://wheels.blogs.nytimes.com/2012/04/17/frito-lay-pledges-a-major-shift-toward-natural-gas-trucking/

Why ‘advanced’ TV ads haven’t spawned a marketing utopia

http://adage.com/article/news/advanced-tv-ads-spawned-a-marketing-utopia/234116/

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