Today's News - February 7, 2012

**KBB in the News**

Kelley Blue Book names 10 Bites of Red-Car Candy for Valentine’s Day

http://mediaroom.kbb.com/kelley-blue-book-names-10-bites-red-car-candy-valentines-day

**KBB Editorial**

Top 6 Super Bowl car ads of 2012

http://www.kbb.com/car-news/all-the-latest/top-6-super-bowl-car-ads-of-2012/

You saw the Super Bowl ads, now meet the cars

http://www.kbb.com/car-news/all-the-latest/now-meet-the-new-cars-behind-the-2012-super-bowl-ads/

**Top News**

Toyota posts $1B profit as recovers from twin disasters

http://content.usatoday.com/communities/driveon/post/2012/02/toyota-posts-1b-profit-as-recovers-from-twin-disasters/1

Profits slip, but Toyota offers brighter outlook

http://bottomline.msnbc.msn.com/_news/2012/02/07/10340365-profits-slip-but-toyota-offers-brighter-outlook

Toyota boosts earning forecast for current year

http://www.latimes.com/business/money/la-fi-mo-toyota-profits-20120207,0,996939.story

Bush defends GM, Chrysler loans

http://www.autonews.com/article/20120206/RETAIL06/120209848/bush-defends-gm-chrysler-loans

Ex-President George W. Bush tells auto dealers he’d bail out automakers again

http://www.freep.com/article/20120207/BUSINESS01/202070436/Ex-President-George-W-Bush-tells-auto-dealers-he-d-bail-out-automakers-again?odyssey=tab

Electric car maker and U.S. loan recipient Fisker cuts jobs

http://money.cnn.com/2012/02/06/autos/fisker_electric_car_loan/index.htm

Fisker lays off workers, wants to renegotiate federal loan

http://www.latimes.com/business/money/la-fi-mo-fisker-layoff-20120206,0,187452.story

**OEM/Vehicle News**

New vehicles’ fuel economy rises nearly 3 mpg from 2008-12 models, study says

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120207/RETAIL01/120209843/new-vehicles-fuel-economy-rises-nearly-3-mpg-from-2008-12-models

GM aims for 10 percent profit margin over next few years, report says

http://www.autonews.com/article/20120206/OEM/120209856/gm-aims-for-10-profit-margin-over-next-few-years-report-says

Ford to sell $1B in bonds

http://www.detroitnews.com/article/20120207/AUTO01/202070331/1148/auto01/Ford-sell-1B-bonds

Marchionne: Chrysler’s hourly employees to get bonuses early

http://www.detroitnews.com/article/20120207/AUTO01/202070382/1148/auto01/Marchionne-Chrysler-s-hourly-employees-get-bonuses-early

Nissan unveils mildly refreshed 370Z ahead of debut at Chicago Auto Show

http://wheels.blogs.nytimes.com/2012/02/07/nissan-unveils-mildly-refreshed-370z-ahead-of-debut-at-chicago-auto-show/

Audi R8 GT Spyder breaks the $200,000 barrier

http://www.thedetroitbureau.com/2012/02/audi-r8-gt-spyder-breaks-the-200000-barrier/

Buick makes eAssist standard on compact Regal

http://www.thedetroitbureau.com/2012/02/buick-makes-eassist-standard-on-compact-regal/

Most upscale Ford Focus gets a manual shifter

http://content.usatoday.com/communities/driveon/post/2012/02/ford-focus-stick-shift-manual-price-mpg-/1

Will Lamborghini build an SUV?

http://blogs.wsj.com/drivers-seat/2012/02/06/will-lamborghini-build-an-suv/

**Dealer/Industry News**

AutoTrader.com makes it easier for dealers to use co-op funds for new car advertising online

http://www.prnewswire.com/news-releases/autotradercom-makes-it-easier-for-dealers-to-use-co-op-funds-for-new-car-advertising-online-138840579.html

Credit VROOMs: Auto loans in 30 seconds

http://www.bloomberg.com/news/2012-02-07/auto-loans-in-30-seconds-drive-accelerating-vehicle-sales-cars.html

Foreign automakers brace for battles as U.S. election looms

http://www.autonews.com/article/20120206/RETAIL06/120209852/foreign-automakers-brace-for-battles-as-u-s-election-looms

**Ad/Media/Marketing News**

Ford vs. Chevy’s Super Bowl spot: Is any publicity still good publicity?

http://adage.com/article/special-report-super-bowl/ford-chevy-proof-publicity-good-publicity/232551/

Is OK Go’s Chevy-sponsored music video one of the best products placements ever?

http://adage.com/article/special-report-super-bowl/triumphs-chevy-sponsored-music-video/232556/

Acura NSX won big with Super Bowl spot, survey says

http://blogs.wsj.com/drivers-seat/2012/02/06/acura-nsx-won-big-with-super-bowl-spot-survey-says/

Chrysler’s halftime ad: A roadmap for America?

http://www.autonews.com/article/20120207/RETAIL03/120209840/1018

VW’s slimmed-down pooch steals the game

http://www.mediapost.com/publications/article/167248/vws-slimmed-down-pooch-steals-the-game.html?edition=43081

Lexus uses mobile site to flaunt Enform updates

http://www.mobilemarketer.com/cms/news/advertising/12060.html

Lexus rolls out huge campaign for GS

http://www.mediapost.com/publications/article/167253/lexus-rolls-out-huge-campaign-for-gs.html?edition=43081

Will Super Bowl ad buzz generate sales buzz?

http://www.cnbc.com/id/46284603

The five best commercials of Super Bowl XLVI

http://www.adweek.com/news/advertising-branding/5-best-commercials-super-bowl-xlvi-138088

The real game begins: Ad metrics

http://www.mediapost.com/publications/article/167252/the-real-game-begins-ad-metrics.html?edition=43081

Super Bowl hits 111 million viewers

http://www.mediapost.com/publications/article/167279/super-bowl-hits-111-million-viewers.html?edition=43083

How social data mismanagement can doom your campaign

http://www.imediaconnection.com/content/30977.asp

Consumers concerned about personalized search results

http://www.emarketer.com/Article.aspx?R=1008819&ecid=a6506033675d47f881651943c21c5ed4

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