Today's News - February 6, 2012

**KBB in the News**

Kelley Blue Book predicts kbb.com traffic surge due to Super Bowl car ads

Closing Bell with Maria Bartiromo

CNBC (CNBC) DMA: 0 National Programming

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How random companies desperately try to attach themselves to all the Super Bowl hoopla

http://moneyland.time.com/2012/02/03/how-random-companies-desperately-try-to-attach-themselves-to-all-the-super-bowl-hoopla/

GM may raise prices to raise profits

http://blogs.smartmoney.com/advice/2012/02/06/gm-may-raise-prices-to-raise-profits/?link=SM_hp_ls4e

Kelley Blue Book names Toyota Camry a 2012 Best Resale Value Award winner

WSYR (ABC) DMA: 84 Syracuse, NY

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**Top News**

Chevy, Ford fight over Silverado Super Bowl ad

http://www.autonews.com/article/20120205/RETAIL03/120209887/chevy-ford-fight-over-silverado-super-bowl-ad

Ford cries foul on Chevy ‘apocalypse’ ad

http://money.cnn.com/2012/02/05/autos/gm_ford_superbowl/index.htm

Letter from Ford counsel regarding Silverado commercial

http://www.detroitnews.com/article/20120205/AUTO01/202050337/1148/Letter-from-Ford-counsel-regarding-Silverado-commercial

General Motors will keep airing Mayan calendar ad despite Ford’s request to stop

http://www.freep.com/article/20120205/BUSINESS0101/120205018/General-Motors-will-keep-airing-Mayan-calendar-ad-despite-Ford-s-request-stop?odyssey=tab

Chrysler’s Super Bowl ad starring Clint Eastwood returns to YouTube

http://www.freep.com/article/20120206/BUSINESS0103/120206019/1206/BUSINESS01/Chrysler-hits-possible-copyright-snag-NFL-over-Super-Bowl-commercial

Clint Eastwood’s Chrysler ad draws political response

http://blogs.marketwatch.com/election/2012/02/06/clint-eastwoods-chrysler-ad-draws-divided-political-response/

**OEM/Vehicle News**

January auto sales a good sign, but rest of 2012 may be rockier than expected

http://www.detroitnews.com/article/20120204/AUTO03/202040342/1148/AUTO01/January-auto-sales-good-sign-rest-2012-may-rockier-than-expected

Toyota, Honda begin to rebuild

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120206/RETAIL01/302069901/1401

Hyundai-Kia growth weakened with collision at similar price points

http://www.bloomberg.com/news/2012-02-05/hyundai-kia-growth-pared-in-collision-at-same-price-points-cars.html

In remarkable turnaround, GM may post record profit

http://bottomline.msnbc.msn.com/_news/2012/02/06/10330662-in-remarkable-turnaround-gm-may-post-record-profit

Hyundai plans to boost U.S. output

http://www.detroitnews.com/article/20120204/AUTO01/202040320/1148/AUTO01/Hyundai-plans-boost-U-S-output

GM seeks Volt boost from California carpool lanes, Super Bowl ad

http://www.autonews.com/article/20120206/OEM05/302069682/gm-seeks-volt-boost-from-california-carpool-lanes-super-bowl-ad

Under the hood: GM’s blueprint for Volt 2.0

http://www.autonews.com/article/20120203/OEM05/120209936/under-the-hood-gms-blueprint-for-volt-2-0

Subaru sees 20% sales surge on back of new models

http://www.autonews.com/article/20120204/RETAIL01/120209907/subaru-sees-20-sales-surge-on-back-of-new-models

Suzuki Q3 operating profits drop 2.8%, keeps profit forecast

http://www.autonews.com/article/20120206/OEM/302069693/suzuki-q3-operating-profits-drop-2-8-keeps-profit-forecast

Auto industry about to go diesel crazy

http://content.usatoday.com/communities/driveon/post/2012/02/volkswagen-beetle-diesel/1

Mazda recalls 2011 & 2002 Tributes

http://www.autoremarketing.com/retail/mazda-recalls-2001-2002-tributes

Maserati recalls nearly 1,800 GranTurismos for possible brake-light failure

http://wheels.blogs.nytimes.com/2012/02/03/maserati-recalls-nearly-1800-granturismos-for-possible-brake-light-failure/

**Dealer/Industry News**

AutoTrader.com shows direct impact of the Big Game’s automotive ads to website usage and shopper behavior

http://www.prnewswire.com/news-releases/autotradercom-shows-direct-impact-of-the-big-games-automotive-ads-to-website-usage-and-shopper-behavior-138776839.html

**Ad/Media/Marketing News**

The spot: Return of the Jedi

http://www.adweek.com/news/advertising-branding/spot-return-jedi-138068

Subaru returns with a new pack of dogs

http://www.mediapost.com/publications/article/167097/subaru-returns-with-a-new-pack-of-dogs.html?edition=43028

Auto-industry ads score at the Super Bowl

http://online.wsj.com/article/SB10001424052970203315804577205141969749270.html?mod=WSJ_Autos_AutoIndustry3

Will car makers roll over other Super Bowl advertisers?

http://blogs.wsj.com/drivers-seat/2012/02/04/will-car-makers-roll-over-other-super-bowl-advertisers/

Chrysler breaks through, but there were other winners, too

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120205/RETAIL03/120209868/chrysler-breaks-through-but-there-were-other-winners-too

Kia elevates brand via 360-degree mobile strategy

http://www.mobilemarketer.com/cms/news/strategy/12038.html

BMW launches vignettes for 3 Series

http://www.mediapost.com/publications/article/167099/bmw-launches-vignettes-for-3-series.html?edition=43028

Mazda takes innovative approach in debut of new advertising spot

http://www.prnewswire.com/news-releases/mazda-takes-innovative-approach-in-debut-of-new-advertising-spot-138765189.html

Super Bowl XLVI… the mobile experience

http://blogs.imediaconnection.com/blog/2012/02/03/super-bowl-xlvi-the-mobile-experience/?ref=IMEDIANEWS

Five big SEO changes you might have missed

http://www.imediaconnection.com/content/30967.asp

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