Today's News - April 2, 2012

**KBB in the News**

Chrysler poised to lead U.S. auto sales gains as gas rises

http://www.bloomberg.com/news/2012-04-02/chrysler-poised-to-lead-u-s-auto-sales-gains-as-gas-rises-cars.html

Nissan makes a gas-powered car sound clean

http://www.forbes.com/sites/altheachang/2012/03/31/nissan-makes-a-gas-powered-car-sound-clean/

March new vehicle sales best since 2007

http://www.autotrader.com/research/article/car-news/164310/march-new-vehicle-sales-best-since-2007.jsp

As gas prices rise, Kelley Blue Book recommends shoppers weigh options carefully before making vehicle purchase

KNXV (ABC) DMA: 13 Phoenix, AZ

http://ctv4.criticalmention.com/playerpage/player?params=Y2xpcElkPTIwOTg0MjEmc2xpbT0xJnBvd2VyZWQ9MSZyZXBvcnQ9dHJ1ZSZoaWRlQ2xpcENvbnRyb2xzPTEmbm9oZWFkZXI9MSZub21lbnU9dHJ1ZSZhdXRvUGxheT0xJnBhcnRuZXJUb2tlbj04YTgwODM2OTM2MzY0MjYxMDEzNjczYTI5MmEwMjJjZQ

Buick Verano joins rest of family as top safety pick

http://www.theweeklydriver.com/buick-verano-joins-rest-family-top-safety-pick/

Full Buick lineup gets IIHS top pick status

http://www.autoguide.com/auto-news/2012/03/full-buick-lineup-gets-iihs-top-pick-status.html

Electric cars make few inroads in market

http://www.lansingstatejournal.com/article/20120401/BUSINESS01/304010144/Electric-cars-make-few-inroads-market

Why are short-sellers targeting these widely-held stocks?

http://www.streetauthority.com/investing-basics/why-are-short-sellers-targeting-these-widely-held-stocks-459094

Get in gear for better gas mileage this spring with eco-friendly tires

http://www.clintonnc.com/view/full_story/18066618/article-Get-in-gear-for-better-gas-mileage-this-spring-with-eco-friendly-tires?instance=all

**KBB Editorial**

2012 Porsche Cayman R Video Review

http://www.youtube.com/watch?v=JbSAFLSQXsM

**Top News**

Yen losing most since ’95 not enough for Toyota

http://www.bloomberg.com/news/2012-04-01/yen-losing-most-since-95-not-enough-for-toyota-in-boj-crusade.html

GM says March best month ever for high mpg model sales

http://www.detroitnews.com/article/20120402/AUTO0103/204020376/1148/auto01/GM-says-March-best-month-ever-high-mpg-model-sales

GM boasts record for sales of 30 mpg vehicles in March

http://www.freep.com/article/20120402/BUSINESS01/120402037/GM-General-Motors-sales-Detroit-automaker

Toyota raises prices on many models

http://content.usatoday.com/communities/driveon/post/2012/03/toyota-tundra-camry-scion-price-increase/1

**OEM/Vehicle News**

NHTSA launches probe of Jeep Wrangler, Chevy Cruze after fire reports

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120401/OEM11/120409997/1261/nhtsa-launches-probe-of-jeep-wrangler-chevy-cruze-after-fire-reports

Will Cruze, Wrangler fire investigations burn GM and Chrysler?

http://www.cnbc.com/id/46926277

Honda Thailand plans to run Ayutthaya plant at full capacity

http://www.bloomberg.com/news/2012-03-31/honda-thailand-plans-to-run-ayutthaya-plant-at-full-capacity-1-.html

At the factory, BMW tries to minimize its carbon footprint

http://wheels.blogs.nytimes.com/2012/03/30/at-the-factory-bmw-tries-to-minimize-its-carbon-footprint/

BMW bringing X1 to U.S. market

http://www.thedetroitbureau.com/2012/04/bmw-brings-x1-to-u-s-market/

Lincoln continues its comeback with MKS

http://www.detroitnews.com/article/20120331/AUTO0102/203310329/1148/auto01/Lincoln-continues-its-comeback-MKS

Mazda's manly Takeri diesel foretells some U.S. features

http://content.usatoday.com/communities/driveon/post/2012/03/mazda-skyactiv-clean-diesel-concept-car-new-york-auto-show-/1

GM to unveil 5 models at New York auto show

http://www.freep.com/article/20120401/BUSINESS01/204010439/GM-to-unveil-5-models-at-New-York-auto-show

Designers’ big dreams roll into Manhattan

http://www.nytimes.com/2012/04/01/automobiles/autoshow/designers-big-dreams-roll-into-manhattan.html?ref=automobiles

Mini goes amphibious?

http://www.thedetroitbureau.com/2012/04/mini-goes-amphibious/

Subaru BRZ, Scion FR-S could sell tons - if they have 'em

http://content.usatoday.com/communities/driveon/post/2012/03/subaru-brz-scion-frs-sports-cars-price-popular-sell-fast-hot-/1

Land Rover Defender, Evoque convertible show new look

http://content.usatoday.com/communities/driveon/post/2012/04/land-rover-defender-evoque-convertible-new-york-show/1

**Dealer/Industry News**

Toyota Camry's innovative takeover of AutoTrader.com homepage exceeds advertising benchmarks

http://www.prnewswire.com/news-releases/toyota-camrys-innovative-takeover-of-autotradercom-homepage-exceeds-advertising-benchmarks-144983525.html

Why gas prices are out of any president’s control

http://www.nytimes.com/2012/04/01/business/gas-prices-are-out-of-any-presidents-control.html?_r=1&ref=automobiles

DOE loans do little to help meet mpg rules

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120402/OEM01/304029964/1182/doe-loans-do-little-to-help-meet-mpg-rules

UAW membership rose 1.1% in 2011 as U.S. automakers added jobs

http://www.autonews.com/article/20120330/OEM01/120339983/1424/uaw-membership-rose-1-1-in-2011-as-u-s-automakers-added-jobs

Green subsidies boost Japan car sales in March

http://www.detroitnews.com/article/20120402/AUTO0104/204020374/1148/auto01/Green-subsidies-boost-Japan-car-sales-March

**Ad/Media/Marketing News**

YouGov: Toyota's big NCAA success

http://www.mediapost.com/publications/article/171478/yougov-toyotas-big-ncaa-success.html?edition=45202

Nissan turns to the art of the slow reveal to introduce Altima

http://adage.com/article/news/nissan-turns-art-slow-reveal-introduce-altima/233853/

Nissan aims for multiscreen engagement with mobile ad campaign

http://www.mobilemarketer.com/cms/news/advertising/12481.html

Will new Chevy agency keep 'Deep'?

http://www.autonews.com/article/20120402/RETAIL03/304029971/1261/will-new-chevy-agency-keep-deep

Ford turns to social media to enhance customer service

http://www.autoremarketing.com/technology/ford-turns-social-media-enhance-customer-service

Oklahoma State University students stage marketing event for compact car line

http://newsok.com/oklahoma-state-university-students-stage-marketing-event-for-compact-car-line/article/3662307?custom_click=rss

Key tips on measuring SEO and keyword performance

http://www.clickz.com/clickz/column/2164829/key-tips-measuring-seo-keyword-performance

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