Kelley Blue Book's Michael Wulf Honored with OC METRO'S Annual '40 Under 40' Award

Director of Earns Recognition Among Top Local Professionals for Innovative Site Redesign, Search Engine Optimization Programs

IRVINE, Calif., May 2, 2011 /PRNewswire/ -- Kelley Blue Book's,  the leading provider of new car and used car information, announces that Michael Wulf, director of product management for, recently was named a top '40 Under 40' professional by OC METRO, a regional business-lifestyle magazine.  OC METRO's '40 Under 40' list honors top young professionals in Orange County, Calif.  Each May, the magazine reviews hundreds of nominations from readers.  Then, a committee considers each individual's accomplishments, current projects and standing in the community to create a list of prestigious top 40 professionals under 40 years old.

With more than 10 years of experience, Wulf successfully expanded Kelley Blue Book's Web presence with original and strategic online search engine optimization (SEO) programs.  Wulf's expertise in developing online marketing strategies also helped further establish as a world-class website that continues to erode competitor traffic.  Additional accomplishments include leading Kelley Blue Book's forthcoming website redesign with a cross-functional team spanning the entire company.  The all-new will focus on consumer engagement, organic search traffic and building incremental ad and lead revenue.  

"An unfailing drive to succeed and the ability to work with such a talented and dedicated group of colleagues have impacted on my career tremendously," said Michael Wulf, director of product management for Kelley Blue Book's  "It is an honor to be recognized by the community for my work with Kelley Blue Book's among other high-caliber professionals in OC METRO's '40 Under 40' list this year."

Since joining Kelley Blue Book in 2008, Wulf has helped transform the company's product, content design and development.  He further incorporated his expertise into the areas of online search behavior.  Wulf also established SEO best practices and training focused on promoting SEO across the organization.  As a result, Wulf lead a 50 percent increase in SEO traffic to Kelley Blue Book's top-rated website, further expanding Kelley Blue Book's presence as the leader in the new-car and used-car values space.

Prior to joining Kelley Blue Book, Michael Wulf implemented InSinkErator's website and increased website content for Motorola by 200 percent, as well as increasing Motorola's website traffic by more than 1,000 percent.

OC METRO has been the business-lifestyle magazine of Orange County, Calif., for two decades.  For more information on its annual '40 Under 40' list, visit  

For more information and news from Kelley Blue Book's, visit, follow us on Twitter at (or @kelleybluebook), or like our page on Facebook at

About Kelley Blue Book (

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of

SOURCE Kelley Blue Book

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