Pickup Trucks Continue to Reign As Most Researched New Vehicles on Kelley Blue Book's kbb.com
Kelley Blue Book, the trusted resource for used and new automotive information, generated more than 32 million pricing reports on its Web site kbb.com during the month of August, a record high for a one month period. Based on the number of pricing reports requested, Chevy/GMC and Ford pickups were once again the most researched new vehicles.
Both pickups from Chevrolet, the Silverado and Sierra and the Ford F Series pickups have remained in the top 5 most researched new vehicles since January of this year. Over the last eight months, the Silverado and Sierra have maintained the top spot six times. The Ford Series claimed the crown in June and came in just shy of Chevy during the other months.
"While the market is clamoring about SUVs, the reality is that light trucks have been a best seller for a long time," Charlie Vogelheim, executive editor, Kelley Blue Book. "Our most-searched lists mimic the national data of overall vehicle sales, and it's safe to say there are more trucks on the road than cars."
During both April and May, pickup trucks from both OEMs fell back to second and fourth place, dethroned by two Honda models, the Civic and Accord. The rugged trucks came back with a vengeance this summer, reclaiming the top spots June through August. Regardless, the Civic and Accord are top-dog in the car category remaining among the top five all year.
SUVs remain strong coveting 19 of the top 50 vehicles searched. Since January, the Ford Explorer has remained 'king of the hill' with more pricing reports requested than any other SUV.
About Kelley Blue Book: Based in Irvine, California, Kelley Blue Book has been relied on by both consumers and the automotive industry as the trusted resource for car-buying research and information since 1926. Its Web site, kbb.com, is the no. one automotive information site in the nation, according to Nielsen//NetRatings. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.
Top 50 - Most Popular Cars on kbb.com During August 2002
The Kelley Blue Book site generated over 32 million vehicle pricing reports
last month. Here is a list of the Top 50 - the 2002 and 2003 new car models
people are most interested in.
1 Chevrolet / GMC Pickups (Silverado & Sierra)
2 Ford Pickups (F Series)
3 Honda Accord
4 Honda Civic
5 Ford Explorer
6 Toyota Camry
7 Chevrolet / GMC Tahoe / Yukon
8 Nissan Altima
9 Volkswagen Jetta
10 BMW 3 Series
11 Volkswagen Passat
12 Ford Mustang
13 Toyota Corolla
14 Toyota Tacoma
15 Chevrolet TrailBlazer
16 Ford Escape
17 Chrysler / Dodge Voyager / Caravan
18 Toyota Highlander
19 Honda Odyssey
20 Nissan Maxima
21 Dodge Ram Pickups
22 Ford Expedition
23 Honda Pilot
24 Jeep Grand Cherokee
25 Mercedes-Benz C-Class
26 Nissan 350Z
27 Jeep Liberty
28 Honda CR-V
29 Mitsubishi Eclipse
30 Ford Focus
31 Toyota 4Runner
32 Toyota Tundra
33 Toyota Avalon
34 BMW 5 Series
35 Nissan Xterra
36 Toyota Sequoia
37 Audi A4
38 Chevrolet / GMC S10 / Sonoma
39 Hyundai Santa Fe
40 Acura MDX
41 Acura TL
42 Ford Ranger
43 Chevrolet / GMC Suburbans
44 Dodge Durango
45 Toyota Sienna
46 Dodge Dakota Pickups
47 BMW X5
48 Toyota RAV4
49 Mini Cooper
50 Jeep Wrangler
SOURCE: Kelley Blue Book
CONTACT: Robyn Eckard of Kelley Blue Book, +1-949-770-7704
Web site: http://www.kbb.com/
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