Pickup Trucks Continue to Reign As Most Researched New Vehicles on Kelley Blue Book's kbb.com
Kelley Blue Book, the trusted resource for used and new automotive information, generated more than 32 million pricing reports on its Web site kbb.com during the month of August, a record high for a one month period. Based on the number of pricing reports requested, Chevy/GMC and Ford pickups were once again the most researched new vehicles.
Both pickups from Chevrolet, the Silverado and Sierra and the Ford F Series pickups have remained in the top 5 most researched new vehicles since January of this year. Over the last eight months, the Silverado and Sierra have maintained the top spot six times. The Ford Series claimed the crown in June and came in just shy of Chevy during the other months.
"While the market is clamoring about SUVs, the reality is that light trucks have been a best seller for a long time," Charlie Vogelheim, executive editor, Kelley Blue Book. "Our most-searched lists mimic the national data of overall vehicle sales, and it's safe to say there are more trucks on the road than cars."
During both April and May, pickup trucks from both OEMs fell back to second and fourth place, dethroned by two Honda models, the Civic and Accord. The rugged trucks came back with a vengeance this summer, reclaiming the top spots June through August. Regardless, the Civic and Accord are top-dog in the car category remaining among the top five all year.
SUVs remain strong coveting 19 of the top 50 vehicles searched. Since January, the Ford Explorer has remained 'king of the hill' with more pricing reports requested than any other SUV.
About Kelley Blue Book: Based in Irvine, California, Kelley Blue Book has been relied on by both consumers and the automotive industry as the trusted resource for car-buying research and information since 1926. Its Web site, kbb.com, is the no. one automotive information site in the nation, according to Nielsen//NetRatings. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.
Top 50 - Most Popular Cars on kbb.com During August 2002
The Kelley Blue Book site generated over 32 million vehicle pricing reports
last month. Here is a list of the Top 50 - the 2002 and 2003 new car models
people are most interested in. 1 Chevrolet / GMC Pickups (Silverado & Sierra) 2 Ford Pickups (F Series) 3 Honda Accord 4 Honda Civic 5 Ford Explorer 6 Toyota Camry 7 Chevrolet / GMC Tahoe / Yukon 8 Nissan Altima 9 Volkswagen Jetta 10 BMW 3 Series 11 Volkswagen Passat 12 Ford Mustang 13 Toyota Corolla 14 Toyota Tacoma 15 Chevrolet TrailBlazer 16 Ford Escape 17 Chrysler / Dodge Voyager / Caravan 18 Toyota Highlander 19 Honda Odyssey 20 Nissan Maxima 21 Dodge Ram Pickups 22 Ford Expedition 23 Honda Pilot 24 Jeep Grand Cherokee 25 Mercedes-Benz C-Class 26 Nissan 350Z 27 Jeep Liberty 28 Honda CR-V 29 Mitsubishi Eclipse 30 Ford Focus 31 Toyota 4Runner 32 Toyota Tundra 33 Toyota Avalon 34 BMW 5 Series 35 Nissan Xterra 36 Toyota Sequoia 37 Audi A4 38 Chevrolet / GMC S10 / Sonoma 39 Hyundai Santa Fe 40 Acura MDX 41 Acura TL 42 Ford Ranger 43 Chevrolet / GMC Suburbans 44 Dodge Durango 45 Toyota Sienna 46 Dodge Dakota Pickups 47 BMW X5 48 Toyota RAV4 49 Mini Cooper 50 Jeep Wrangler
SOURCE: Kelley Blue Book
CONTACT: Robyn Eckard of Kelley Blue Book, +1-949-770-7704
Web site: http://www.kbb.com/
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