Pickup Trucks Continue to Reign As Most Researched New Vehicles on Kelley Blue Book's kbb.com

IRVINE, Calif.

Kelley Blue Book, the trusted resource for used and new automotive information, generated more than 32 million pricing reports on its Web site kbb.com during the month of August, a record high for a one month period. Based on the number of pricing reports requested, Chevy/GMC and Ford pickups were once again the most researched new vehicles.

Both pickups from Chevrolet, the Silverado and Sierra and the Ford F Series pickups have remained in the top 5 most researched new vehicles since January of this year. Over the last eight months, the Silverado and Sierra have maintained the top spot six times. The Ford Series claimed the crown in June and came in just shy of Chevy during the other months.

"While the market is clamoring about SUVs, the reality is that light trucks have been a best seller for a long time," Charlie Vogelheim, executive editor, Kelley Blue Book. "Our most-searched lists mimic the national data of overall vehicle sales, and it's safe to say there are more trucks on the road than cars."

During both April and May, pickup trucks from both OEMs fell back to second and fourth place, dethroned by two Honda models, the Civic and Accord. The rugged trucks came back with a vengeance this summer, reclaiming the top spots June through August. Regardless, the Civic and Accord are top-dog in the car category remaining among the top five all year.

SUVs remain strong coveting 19 of the top 50 vehicles searched. Since January, the Ford Explorer has remained 'king of the hill' with more pricing reports requested than any other SUV.

About Kelley Blue Book: Based in Irvine, California, Kelley Blue Book has been relied on by both consumers and the automotive industry as the trusted resource for car-buying research and information since 1926. Its Web site, kbb.com, is the no. one automotive information site in the nation, according to Nielsen//NetRatings. For the fourth year in a row, kbb.com is also the most visited site by consumers who go on to buy new and used vehicles, according to J.D. Power and Associates.

Top 50 - Most Popular Cars on kbb.com During August 2002

The Kelley Blue Book site generated over 32 million vehicle pricing reports

last month. Here is a list of the Top 50 - the 2002 and 2003 new car models

                      people are most interested in.

   1   Chevrolet / GMC         Pickups (Silverado & Sierra)
   2   Ford                    Pickups (F Series)
   3   Honda                   Accord
   4   Honda                   Civic
   5   Ford                    Explorer
   6   Toyota                  Camry
   7   Chevrolet / GMC         Tahoe / Yukon
   8   Nissan                  Altima
   9   Volkswagen              Jetta
   10  BMW                     3 Series
   11  Volkswagen              Passat
   12  Ford                    Mustang
   13  Toyota                  Corolla
   14  Toyota                  Tacoma
   15  Chevrolet               TrailBlazer
   16  Ford                    Escape
   17  Chrysler / Dodge        Voyager / Caravan
   18  Toyota                  Highlander
   19  Honda                   Odyssey
   20  Nissan                  Maxima
   21  Dodge                   Ram Pickups
   22  Ford                    Expedition
   23  Honda                   Pilot
   24  Jeep                    Grand Cherokee
   25  Mercedes-Benz           C-Class
   26  Nissan                  350Z
   27  Jeep                    Liberty
   28  Honda                   CR-V
   29  Mitsubishi              Eclipse
   30  Ford                    Focus
   31  Toyota                  4Runner
   32  Toyota                  Tundra
   33  Toyota                  Avalon
   34  BMW                     5 Series
   35  Nissan                  Xterra
   36  Toyota                  Sequoia
   37  Audi                    A4
   38  Chevrolet / GMC         S10 / Sonoma
   39  Hyundai                 Santa Fe
   40  Acura                   MDX
   41  Acura                   TL
   42  Ford                    Ranger
   43  Chevrolet / GMC         Suburbans
   44  Dodge                   Durango
   45  Toyota                  Sienna
   46  Dodge                   Dakota Pickups
   47  BMW                     X5
   48  Toyota                  RAV4
   49  Mini                    Cooper
   50  Jeep                    Wrangler


SOURCE: Kelley Blue Book

CONTACT: Robyn Eckard of Kelley Blue Book, +1-949-770-7704

Web site: http://www.kbb.com/

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