Kelley Blue Book and Hendrick Motorsports Extend Partnership through 2020
Three-Year Renewal Continues Sponsorship of Chase Elliott
CONCORD, N.C. (Jan. 18, 2018) – Kelley Blue Book, the most trusted brand for car pricing, research, valuation and selling your car, has extended its relationship with 12-time NASCAR Cup Series champions Hendrick Motorsports with a three-year contract renewal through the 2020 racing season.
In 2018, 2019 and 2020, Kelley Blue Book will be featured as a two-race primary sponsor and full-season associate sponsor of driver Chase Elliott and his No. 9 Chevrolet Camaro ZL1 team. The company’s partnership with Hendrick Motorsports began in 2014 with a one-race primary sponsorship of Dale Earnhardt Jr. and grew to two races in 2016 when it transitioned to Elliott for his rookie year.
Elliott, 22, will pilot the No. 9 Kelley Blue Book Camaro ZL1 on Aug. 18 at Bristol Motor Speedway and in the NASCAR Cup Series playoff race Nov. 4 at Texas Motor Speedway.
“Kelley Blue Book is proud to call the Hendrick organization a partner both on and off the track, and we’re excited to go racing with Chase for another three years,” said Greta Crowley, vice president of marketing for Kelley Blue Book. “We’re constantly enhancing the KBB.com site with features and functionality to help customers buy and sell cars with confidence, and Hendrick Motorsports has provided us an effective platform to further educate car shoppers on all that Kelley Blue Book has to offer.”
Elliott earned 2016 Cup Series rookie of the year honors and is coming off his second playoff appearance in as many full seasons at NASCAR’s top level. The Dawsonville, Georgia, native won the 2014 XFINITY Series championship and already has posted 107 top-10 finishes in NASCAR national series competition.
“My experience working with Kelley Blue Book over the last two years has been awesome, and it means a lot to have them on board for three more,” Elliott said. “There’s a lot for the ‘9’ team to do over the next few seasons, and we look forward to sharing that with them. All of us appreciate their support and are committed to continuing the success of the partnership.”
In addition to individual consumers, Kelley Blue Book’s variety of products and services are available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Partners include Hendrick Automotive Group, which utilizes Kelley Blue Book in each of its 138 automotive retail franchises across the United States.
“Kelley Blue Book has been an important partner across our entire organization,” said Rick Hendrick, owner of Hendrick Motorsports and chairman of Hendrick Automotive Group. “Chase has been a terrific spokesperson for their products and services, and the overall success of the racing program since 2014 has opened up new opportunities for us to work together and grow their business. We’re excited to do even more with Kelley Blue Book over the next three years.”
Built on the trust of its more than 90-year history and expertise, Kelley Blue Book’s KBB.com exists to help consumers make the best possible decisions during the car-shopping journey and throughout the vehicle ownership lifecycle. Shopper and owner expansion remains a focus for Kelley Blue Book, and helpful tools such as Price Advisor and Instant Cash Offer have evolved to meet the needs of today’s car buyers and sellers. Other resources include 5-Year Cost to Own data, buyer’s guides, payment calculators, vehicle history reports, and expert reviews and ratings.
ABOUT KELLEY BLUE BOOK:
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co. Inc. is a Cox Automotive™ brand.
For more information and news from Kelley Blue Book's KBB.com, visit kbb.com/media/, follow us on Twitter at twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at facebook.com/kbb, follow us on Instagram at instagram.com/kbb_com/ (or @kbb_com), and get updates on Google+ at plus.google.com/+kbb.
ABOUT COX AUTOMOTIVE:
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 34,000-plus team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 249 points-paying race victories and a record 12 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Chase Elliott, William Byron, Jimmie Johnson and Alex Bowman. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
Morgan Hollars, Hendrick Motorsports
mhollars at hmsracing dot com
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Director, Public Relations
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