Blue Book Briefing
October 2009 - Blue Book Briefing
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· NEW-VEHICLE MARKET ANALYSIS – Timely commentary from Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com: A COMPELLING REASON TO BUY
· LATEST NEWS & BLOGS ON KBB® GREEN – The latest news and blogs posted to KBB Green from the editorial staff of Kelley Blue Book’s kbb.com
· LATEST NEWS STORIES ON KBB.COM – The latest video and written news stories by the editorial staff of Kelley Blue Book’s kbb.com
· NEW-VEHICLE REVIEWS ON KBB.COM – All-new and updated video and written reviews from the editorial staff of Kelley Blue Book’s kbb.com
· Automotive Industry Expert James Bell Joins Kelley Blue Book as Executive Market Analyst
· Kbb.com Kicks Off Football Season with Top 10 New Tailgating Cars
· Kbb.com Names 10 Great New Cars for 10 Different Jobs in Honor of Labor Day
A Compelling Reason to Buy
- Jack R. Nerad, executive editorial director & executive market analyst, Kelley Blue Book’s kbb.com
The federal government’s CARS 2009 program, popularly known as ‘Cash for Clunkers,’ ended a little more than a month ago, and one thing abundantly clear is that the program provided consumers with a compelling reason to buy, and importantly, to buy now. When all was said and done, the CARS program provided the immediate impetus for around three-quarters of a million new-vehicle sales. It undoubtedly moved the market at a time when the market was desperately in need of moving by utilizing two important (and compelling) reasons for consumers to get up off their couches and buy a car – substantial cash and a looming deadline. That moved the market, and we saw a sales spike. But there are lessons to be learned from the $3 billion taxpayer-funded exercise.
If the goal of the CARS 2009 program was to stimulate new-vehicle sales in the short term, it certainly did that. And if another goal of the CARS 2009 program was to get older, less-fuel-efficient vehicles off the road and replaced by brand-new, higher fuel-efficiency vehicles then it did that, too. The jury is still out on whether the program actually succeeded in saving fuel or putting a dent in our foreign oil imports. The ongoing recession is having a much larger effect on those twin factors than ‘Cash for Clunkers’ ever could, so perhaps we’ll never know.
However, if one of the goals of the CARS 2009 program was to give the U.S. auto industry a jump-start that would continue after the program ended, it is now abundantly clear that the program did not accomplish that. As I write this September sales are still ongoing so sales figures are unavailable, but it is still clear that September will be a very lackluster month with sales down precipitously from both the ‘Cash for Clunkers’ months of July and August 2009. The seasonally adjusted annualized sales rate is very likely to fall below 10 million units after enjoying a spurt in August. While CARS 2009 was a compelling reason to buy in August, once it was over consumers generally put their checkbooks away. Some hoped that the unprecedented government support of vehicle sales would spur ongoing momentum, like giving a toboggan a quick shove to get it going downhill. But instead, like a car running out of gas, the momentum stopped almost as soon as the stimulus money ran out.
To the extent it got American consumers in a car-buying mood again, CARS 2009 was a success. But a short and artificial sales spike is not what this industry – or the economy as a whole – needs. It is clear that when consumers are presented with a compelling reason to buy, they will. What are compelling reasons? Well, money is one, but a great product that captures the imagination of the consumer is another. Every manufacturer has to ask: “Are the vehicles I’m bringing to market strong enough, new enough, exciting enough to compel purchase?” If they are not, many consumers have made the decision that their current vehicle is good enough, especially in these difficult times.
LATEST NEWS & BLOGS ON KBB GREEN:
Check out the very latest news and blog entries by visiting www.kbb.com/green and clicking on News & Blogs.
The following latest news & blogs by kbb.com’s editorial staff went live on the site or were updated during September 2009.
· BMW Reveals Vision Efficient Dynamics Concept
· British Streamliner Shatters Steam Car Land Speed Record
· BYD Auto Will Launch its First EV in the U.S. Next Year
· Envia Systems/Argonne Labs Win Award for Best Li-ion Battery Design
· Ford Unveils High-Tech Turbodiesel V8 for 2011 Super Duty Pickups
· Lotus Will Show Dedicated Range Extender Engine in Frankfurt
· Mercedes-Benz Prepping a Plug-in S-Class
· Mercedes Shows Plug-in Hybrid Version of BlueZERO E-CELL Concept
· Mercedes-Benz Will Launch B-Class Fuel-Cell Car Here in 2010
· New Jay Leno Show to Feature Ford Focus BEV in "Green Car Challenge"
· New Prius Plug-in Will Debut in Frankfurt -- And Head Here in 2010
· Project Driveway Equinox Fuel Cell Fleet Passes Million-Mile Mark
· Steam Dream Update: Brit Boiler Sets New Flying Kilometer Mark, Too
· Toyota Global Hybrid Sales Top Two Million Mark
LATEST NEWS STORIES ON KBB.COM:
Check out the very latest news stories by visiting www.kbb.com and scrolling down to the Latest News & Articles link on the home page.
The following latest news stories by kbb.com’s editorial staff went live on the site or were updated during September 2009.
· The Trusted Marketplace Quick Look Video
· Nissan Leaf First Look Video
· 10 Great Cars for 10 Different Jobs
· 2009 Frankfurt Auto Show: New Ferrari, Mercedes, More
· 2010 Nissan 370Z Roadster: Now with SynchroRev Match!
· 2011 Volvo C30 Gets New Look and Revised R-Design Package
· Abarth Builds a Fiat 500 with Ferrari Flair
· Aston Martin Debuts Production Version of the 2010 Rapide
· Audi e-tron Concept Streaks Down Frankfurt's Electric Avenue
· Bentley Dishes Details on Its New Mulsanne Flagship
· BMW Reveals the World's Fastest All-Wheel-Drive Hybrid
· Bugatti 16 C Galibier Concept
· Cash for Clunkers: The Final Stats
· First Look: 2010 Honda Accord Crosstour
· First Look: 2010 Maserati GranCabrio
· First Look: 2011 Hyundai Sonata
· First Look: 2011 McLaren MP4-12C
· First Look: 2011 Mercedes-Benz SLS AMG
· Jaguar Limo-Green Concept Foretells Hybrid Future for XJ Sedan
· Kickoff 2009: Top 10 Tailgating Cars
· Lamborghini Spotlights Stunning Reventon Roadster
· Lexus Previews New Compact Hybrid Concept for European Market
· Long-term Infiniti EX35: Rear-seat Legroom, or Lack Thereof
· Mazda Makes a Superlight MX-5
· MINI to Build Limited-Production Rally Edition Clubman S for U.S.
· MINI Reveals Coupe Concept for Frankfurt
· New C-MAX Shows Ford's Future -- in Europe and the U.S.
· New GM Promotion Highlights a 60-Day Money-Back Guarantee
· News for Car Shoppers: New and Used Car Listings Now at kbb.com
· Peugeot BB1 Concept -- Daring To Be Different, And Then Some...
· Quick Drive: 2010 Audi Q7 TDI Quattro
· Raging Ragtop: Audi Unleashes R8 Spyder 5.2 FSI Quattro
· Rolls-Royce Gives up Ghost Details
· Toy Room: 2010 Mitsubishi Lancer Sportback Ralliart
· Volkswagen's E-Up! Concept Will Get Real In 2013
NEW-VEHICLE REVIEWS ON KBB.COM - VIDEO:
The following new-vehicle video reviews by kbb.com’s editorial staff went live on the site or were updated during September 2009. To see any new-vehicle review from kbb.com’s editorial staff, please visit www.kbb.com and click on the News and Reviews tab, then select the make and model.
· Chevrolet Camaro Video Review
NEW-VEHICLE REVIEWS ON KBB.COM - WRITTEN:
The following new-vehicle reviews written by kbb.com’s editorial staff went live on the site or were updated during September 2009. To see any new-vehicle review from kbb.com’s editorial staff, please visit www.kbb.com and click on the News and Reviews tab, then select the make and model.
When GM set out in the late 1990s to resurrect its once-proud Cadillac brand, the public process began with Evoq, the 1999 stealth-fighter concept sports car that eventually evolved into the production 2004 XLR. But the 2003 all-new "entry luxury" CTS Sedan brought this new Cadillac look and personality to market first. Its "Art and Science" theme was a bold blend of space-age style and technology, and its edgy styling was polarizing – some liked it, some didn't. But it delivered the right stuff in performance, features and road dynamics, while only its austere interior caught critical flack. For 2010, Cadillac continues to improve the formula, bringing a CTS Sedan to market that has won rave reviews from critics and customers alike…
Once hailed as America's only true two-seat sports car, the 2010 Chevrolet Corvette continues to offer driving enthusiasts the most bang for the buck, running neck-and-neck (and in some cases surpassing) exotic cars costing up to four times as much – or even more. No where else but in America can you find a two-seat sports car costing roughly $50,000 and delivering 430 horsepower while returning an EPA highway fuel economy figure of 26 miles per gallon. Although not as light or nimble as the Porsche 911, the Corvette's optional Z51 Performance Package renders it track-ready, while the car's luxurious interior and comfortable ride make it perfect for daily commutes or long weekend getaways. For those willing to spend a lot more, there's the 505 horsepower Z06, and the Supercar status ZR1…
The 2010 Ford Explorer Sport Trac is the second generation of a vehicle that started a sub-trend: A truck, with sport-utility characteristics, four doors, a rather short cargo bed and an assortment of ingenious features to enhance the anticipated active lifestyles of its intended buyers. It's not quite a sport utility vehicle and it's not quite a truck. On the large size in this group are the Chevrolet Avalanche and Cadillac Escalade EXT, while more directly competitive in size is the Honda Ridgeline. The original Sport Trac was based on the Ford Explorer, as is the newest version. But the Explorer has grown up, both in size and sophistication, and so has the Sport Trac…
It is hard to imagine a more inauspicious time to have introduced a new full-size pickup truck – with the possible exception of the Eve of Destruction – but last year's introduction of the all-new Ford F-150 seems to have defied the odds of failure. Shouldering its way into the U.S. market on a crest of increased capabilities across the board, Ford has correctly figured that the bulk of its sales will come from buyers who genuinely need the unique aspects full-size pickups offer – big payload and towing capacities among them – instead of those who simply want to be seen in a pickup. With this in mind, Ford engineers have built in class-leading capabilities in both these areas while, at the same time, boosting fuel economy across the board. But don't think they skimped on creature comforts, as the 2010 Ford F-150 offers increasing levels of luxury from among its 35 variants…
The 2010 Flex is Ford's newest and arguably most attractive crossover SUV. Designed to carry seven passengers, yet achieve the same kind of fuel economy as a mid-size sedan, the Flex is part of a growing trend away from V8-powered leviathans and toward more space efficient vehicles, particularly when towing is not a high priority, although the addition of the EcoBoost power option enhances the Flex's towing ability markedly. If all you need is room, a minivan or mid-size SUV could certainly do the trick, but neither have the cutting-edge cool the Flex seems to ooze. With room for lots of their friends, an optional built-in refrigerator and the technology-friendly SYNC audio system, the Flex can easily transform itself from family transport to Friday-night cruiser with just a turn of the ignition…
The 2010 Ford Ranger finds itself surrounded by a number of newer and larger competitors, making it necessary for Ford to keep its compact truck competitive by offering ongoing improvements, fresh styling and rock-bottom pricing. Along side the compact Ranger, only the Chevrolet Colorado, its sibling twin the GMC Canyon and the Toyota Tacoma offer a regular-cab configuration, an appealing feature for those looking for a bare-bones truck. The Ranger SuperCab models feature two small rear doors, but no crew-cab model challenges similar vehicles from Dodge, Nissan and Toyota. With no V8 option under the hood, the Ranger also falls behind the class leaders in horsepower and towing capability…
With full-size SUVs falling from public favor, manufacturers are pinning their hopes on crossovers. These cars combine the ride and handling of a car with the high seating position and spacious cargo hold of a large SUV, but without the larger vehicle's penalties for fuel economy and maneuverability. One such vehicle is the 2010 Mazda CX-7, a sleek, five-passenger SUV with the heart of a sports car. Designed to evoke the same sporty image as Mazda's flagship performance coupe, the RX-8, the CX-7 may be the sportiest crossover you can buy for around $22,000. Although the CX-7's available turbocharged four-cylinder engine may be a radical departure for those accustomed to a big V8, we think consumers will quickly warm up to its powerful performance and reasonable fuel consumption…
The 2010 MX-5 Miata roadster continues to capture the hearts of driving enthusiasts and open-air aficionados everywhere. The lightweight roadster may not be big on horsepower, but its 50/50 front-to-rear weight distribution, dynamic suspension and lightning-quick steering make it a blast to drive, while its excellent fuel economy makes it the perfect commuter car. Despite its small proportions, the 2010 Mazda MX-5 Miata is easy to live with. The top, for example, can be operated from inside the car with just one arm and, when retracted, collapses into a small well behind the seats, as does the new available power-operated hardtop. As a result, the MX-5 Miata's small trunk is unaffected by the top's position, a claim few other drop-tops can make…
Although an automotive icon in its own right, it's easy to forget that Nissan's venerable Z car is only a few years younger than cultural symbols like the Ford Mustang and Chevy Camaro. It's been forty years, in fact, since the 151-horsepower Nissan 240Z first went on sale in the U.S. Challengers have come and gone in that time, but the latest iteration, the 332-horsepower 370Z, is a car without a true rival. And the new-for-2010 convertible version is even more distinctive: there's simply nothing out there with the same combination of price, power and packaging. To the 370Z Roadser's credit, the most logical comparisons are to premium roadsters like the BMW Z4 sDrive35i and Porsche Boxster S - cars with starting sticker prices all the way on the other side of $50,000. And while that makes value a part of the story, the 370Z Roadster is quite capable of competing on its performance merits alone…
Subaru has established itself as a leader in all-wheel-drive technology. Its wagons and SUVs have a cult-like following that is every manufacturer's dream. But its mainstream sedan, the Legacy, has not caught on in the same way. Competing against such heavy hitters as the Accord, Camry, Malibu and Fusion, the 2009 Legacy suffered from a case of the "too littles." Unable to compete in the areas of interior room, cargo volume, fuel economy and competitive pricing, the Legacy was overdue for a complete makeover and that's just what Subaru has given the 2010 model. Although roughly the same length as the outgoing car, the new Legacy is wider, taller and has considerably more interior room than its predecessor; it also offers a marked improvement in power and fuel economy, as well as its standard content level. Best of all, consumers can now pick up an all-wheel-drive sedan for less money than a comparably-equipped front-drive competitor…
KBB.COM LAUNCHES THE TRUSTED MARKETPLACE; FIRST ONE-STOP SHOP FOR CAR PRICING, RESEARCH AND BUYING
Kelley Blue Book Introduces New-and Used-Car Classified Site Featuring All-New Best-Match Technology
(Click here to view the multi-media news release)
IRVINE, Calif., SEPTEMBER 21, 2009 – Kelley Blue Book has launched The Trusted MarketplaceSM, a new online consumer car shopping experience that can be accessed through its top-rated Web site www.kbb.com or by directly visiting www.thetrustedmarketplace.com. For the first time, consumers now are able to complete their vehicle research, conduct new- and used-vehicle inventory searches and find their next car, all on one convenient and easy-to-use Web site. The Trusted Marketplace also brings a unique technology platform to the classified vehicle experience, returning best-match cars from consumers’ search criteria, rather than vehicles dealers have paid to be presented at the top of vehicle search results.
Recent online automotive shopping studies find that 75 percent of new-vehicle buyers use the Internet during their shopping process and more than six in 10 used-car buyers purchase a vehicle that they find online. With more than 13 million vehicle shoppers visiting kbb.com each month, Kelley Blue Book is in a unique position to assist car buyers across the United States in finding the vehicle that best meets their needs. The Trusted Marketplace provides the right car in the right place at the right price.
With the introduction of The Trusted Marketplace, Kelley Blue Book extends its popular vehicle pricing and research information to include the next natural step in the process helping kbb.com’s millions of monthly visitors find their next new or used car. Integrating the company’s best-in-class online vehicle research with highly detailed dealer inventory listings makes kbb.com a one-stop resource from research to purchase. This integration allows consumers to confidently collect the trusted information they need, from finding the value of their current car, to researching new-car reviews, videos, vehicle ratings, pricing and side-by-side comparisons, to determining the make and model they would like to purchase, and ultimately finding a local dealer with that exact vehicle on their lot. Kelley Blue Book, The Trusted Resource® will integrate Blue Book® Suggested Retail Values into used-car classified listings to assist consumers in determining whether or not the car is a good deal.
The Trusted Marketplace provides consumers with an unparalleled experience in finding their next new or used car due to its unique search platform, which reveals ‘best matches’ – a list of cars that most closely correspond with a shopper’s search criteria as well as applied intelligence gained from millions of customer queries and transactions. When searching for a vehicle online, shoppers can search confidently on The Trusted Marketplace and rely on Kelley Blue Book to return a complete set of newly listed vehicles that best match their criteria, with more vehicle details, photos and information available.
“The Trusted Marketplace is a one-stop shop providing assistance with everything from trusted Kelley Blue Book Trade-In Values® to researching your next new car and now buying it,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “What was once a tedious and time-consuming process is now easy and convenient, with everything car buyers need from start to finish all in one place on kbb.com.”
To keep up with Kelley Blue Book news and information, find us on YouTube, Twitter and Facebook.
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AUTOMOTIVE INDUSTRY EXPERT JAMES BELL JOINS KELLEY BLUE BOOK
AS EXECUTIVE MARKET ANALYST
IRVINE, Calif., SEPTEMEBR 14, 2009 – Kelley Blue Book, www.kbb.com, the leading provider of new car and used car information, today announces auto industry veteran and expert James Bell has joined Kelley Blue Book as its primary executive market analyst, expanding the analyst team and company’s ability to provide insight and commentary on industry news and events as well as an array of automotive data. In his new role, Bell will work closely with auto manufacturers as well as Kelley Blue Book’s vehicle data and research teams to provide the industry with more robust automotive analytics and commentary.
With more than 12 years of experience, Bell long has been recognized as an authoritative resource within the automotive industry. During his tenure in the industry, Bell has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including media, automotive manufacturers, dealers, several leading automotive companies and the everyday car buyer. Bell’s multifaceted experience brings a unique perspective of the automotive industry to Kelley Blue Book, allowing the company to offer more data and insight into future trends.
Prior to joining the Kelley Blue Book team, Bell served six years as editor and publisher at IntelliChoice, where he was responsible for strategic automotive advertising and marketing consultation for all auto manufacturers, including brand strategy development and licensing opportunities. He also led all sales, marketing, research and promotion strategies within the company. While at IntelliChoice, Bell hosted a blog called The Bell Curve on the company’s Web site, regularly addressing the latest automotive news and issues. As an industry leader, he also served as the company’s primary spokesperson and often was featured on national television news shows on CNN, FOX and CNBC, as well as national and local talk radio. Bell also is frequently quoted within the pages of respected newspapers nationwide and automotive trade publications.
“Our goal as a company is to provide the most comprehensive data, information and commentary to the media and the industry, and to help consumers make confident and informed car-buying decisions,” said Paul Johnson, president and CEO, Kelley Blue Book. “Bringing such a well-respected and knowledgeable industry veteran like James Bell on board as Kelley Blue Book’s leading market analyst further strengthens our ability to assist both the industry and the consumer moving forward.”
Prior to his term at IntelliChoice, Bell spent three years at R.L. Polk U.S., where he held such positions as business development manager and director of Western Dealer Solutions group, and two years with R.L. Polk Europe as director working with Ford of Europe developing manufacturer-oriented programs and services. He also handled relationships with Toyota, Lexus, Honda, Nissan, Fiat and Alfa Romeo during his time at R.L. Polk.
Bell currently serves on the board of directors for the Motor Press Guild in Los Angeles. He holds a Bachelor of Arts degree in communications and political science from California State University.
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KBB.COM KICKS OFF FOOTBALL SEASON WITH TOP 10 NEW TAILGATING CARS
IRVINE, Calif., September 9, 2009 – The Top 10 Tailgating Cars, www.kbb.com/toptailgatingcars, today were named by the expert editors from Kelley Blue Book, www.kbb.com, the leading provider of new car and used car information. With college football already underway and the NFL season kickoff in sight, the editors thought it would be a perfect time to highlight several new cars and trucks that are great for tailgating parties.
If one seeks evidence of a higher power, ponder the seamless transition between the end of summer and the beginning of football season; one weekend people are picnicking in the park, and the next they are tailgating in a stadium parking lot. To help celebrate this change of seasons (and eating venues), the editors of Kelley Blue Book’s kbb.com put together the list to facilitate a ritual that has become near and dear to Americans’ hearts. While any vehicle with enough room for chairs, tables and coolers will do in a pinch, today’s top tailgating rides offer a variety of party-enhancing extras.
The kbb.com editors chose new cars with such tailgating-friendly features as: speakers that flip-down from the rear hatch, multiple video monitors prime for game-watching, built-in table and seating options, fold-down tailgates equipped with step-ladder and handle, removable in-vehicle coolers, rear cargo-compartment audio controls, power liftgates, dual power outlets and an array of impressive sound systems, to mention a few.
“Auto manufacturers are increasingly creating vehicles with particular lifestyles in mind, and undoubtedly the huge football-following American public has influenced some design choices,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “While some may only think of the traditional pickup truck as being ideal for tailgating, our choices show that there are tailgate-friendly vehicles available in just about every size and price-point.”
Sample Choices from kbb.com’s Top 10 Tailgating Cars List
Dodge Caliber
Ford F-150
GMC Acadia
Honda Element
Kia Soul
Mitsubishi Outlander
For the remaining Top 10 Tailgating Cars choices, including full editorial commentary and reasoning behind each of the editors’ picks, visit the Top 10 Tailgating Cars story in kbb.com’s Latest News section at www.kbb.com/toptailgatingcars.
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KBB.COM NAMES 10 GREAT NEW CARS FOR 10 DIFFERENT JOBS IN HONOR OF LABOR DAY
IRVINE, Calif., September 3, 2009 – Ten Great Cars for 10 Different Jobs, http://www.kbb.com/10cars10jobs, today were named by the expert editors from Kelley Blue Book, www.kbb.com, the leading provider of new car and used car information.
While some may think of the Labor Day holiday as the end of summer, the beginning of school, the start to football season, or perhaps just another three-day weekend, the U.S. Department of Labor sees it as a “yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.”
In the spirit of the national holiday and putting some of the ‘labor’ back into Labor Day, the editors of Kelley Blue Book’s kbb.com created a list of 10 Great Cars for 10 Different Jobs. The editors chose corresponding new-car options for such vastly diverse jobs as: real estate agent, bounty hunter, small business delivery/utility, private investigator, courier, long-haul salesman, marketing, construction, outdoor tour guide and paper delivery.
“In light of the uniquely American work ethic and love of cars, and of course the United States’ Labor Day holiday weekend, our editors thought of 10 very different jobs and then brainstormed the best new vehicles on the market for those occupations,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “From more extreme occupations like bounty hunters, private investigators and outdoor tour guides, to more common jobs like small-business owners, real estate agents and salesmen, the kbb.com list is sure to provide thought-provoking transportation options for those in various lines of work.”
Sample Choices from kbb.com’s 10 Great Cars for 10 Different Jobs List
Bounty Hunter: 2010 Ford F-150 SVT Raptor
Real Estate Agent: 2010 Lexus RX 350
Courier: 2010 Toyota Yaris 3-door
Marketing: 2010 Smart Fortwo
Small Business Utility/Delivery: 2010 Ford Transit Connect
For the remaining 10 Great Cars for 10 Different Jobs choices, including full editorial commentary and reasoning behind each of the editors’ picks, visit the 10 Great Cars for 10 Different Jobs story in kbb.com’s Latest News section at http://www.kbb.com/10cars10jobs.
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KELLEY BLUE BOOK PUBLIC RELATIONS CONTACTS:
Robyn Eckard
Director of Public Relations
949-268-3049
Joanna McNally
Senior Public Relations Manager
949-268-3079
Brenna Robinson
Public Relations Manager
949-267-4781
About Kelley Blue Book (www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.
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