Press Releases

Average New-Car Prices Up 2 Percent Year-Over-Year; Incentives Helping Offset Affordability Concerns According to Kelley Blue Book

IRVINE, Calif., Dec. 3, 2018 /PRNewswire/ -- The analysts at Kelley Blue Book today reported the estimated average transaction price for light vehicles in the United States was $36,978 in November 2018. New-vehicle prices increased by $769 (up 2.1 percent) from November 2017, while remaining flat (down 0.1 percent) from last month.   

Kelley Blue Book Logo. (PRNewsFoto/Kelley Blue Book)

"There were mixed average transaction price results among automakers in November 2018, even though the industry average did rise 2 percent," said Tim Fleming, analyst for Kelley Blue Book. "Much of the growth took place in the pickup truck and mid- to full-size SUV segments, highlighting affordability concerns in more mainstream small SUV and car categories. However, incentives are making up the difference. Incentives on car segments are falling as production declines, and rising in SUV segments where competition is growing, but the incentives-to-transaction price ratio is healthy at around 10 percent."

Manufacturer

November

2018

Transaction
Price (Avg.)*

October

2018

Transaction
Price (Avg.)*

November

2017
Transaction
Price (Avg.)*

Percent
Change
October
2018 to
November
2018*

Percent
Change
November

2017 to
November

2018*

American Honda (Acura, Honda)

$29,671

$29,802

$28,482

-0.4%

4.2%

Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM)

$39,280

$39,053

$37,527

0.6%

4.7%

Ford Motor Company (Ford, Lincoln)

$39,963

$40,095

$40,025

-0.3%

-0.2%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$41,058

$40,854

$40,268

0.5%

2.0%

Hyundai-Kia

$24,668

$24,545

$25,154

0.5%

-1.9%

Nissan North America (Nissan, INFINITI)

$30,175

$29,917

$29,904

0.9%

0.9%

Subaru

$29,570

$30,031

$28,299

-1.5%

4.5%

Toyota Motor Company (Lexus, Toyota)

$33,588

$33,306

$32,977

0.8%

1.9%

Volkswagen Group (Audi, Volkswagen, Porsche)

$42,023

$40,750

$42,890

3.1%

-2.0%

Industry

$36,978

$36,937

$36,209

0.1%

2.1%

*Kelley Blue Book average transaction prices do not include applied consumer incentives

Fiat Chrysler climbed most out of the major manufacturers at nearly 5 percent, helped by the RAM brand and its new 1500 pickup, which was up nearly 8 percent. Jeep, the top-selling brand for Fiat Chrysler, increased by 2 percent, led by the new Wrangler, which rose 10 percent. Dodge was flat, while Chrysler was up 2 percent, thanks to a higher sales mix of the Pacifica Hybrid.

Also among the top performing automakers, Subaru's average transaction prices rose a solid 4 percent in November 2018, with the redesigned Crosstrek improving the most at 7 percent. The all-new Ascent SUV also provided a nice lift for the brand as it transacted close to $40,000. In addition, the redesigned Forester posted a 2 percent improvement year-over-year.

Segment

November

 2018

Transaction
Price
(Avg.)*

October

2018

Transaction
Price
(Avg.)*

November

2017
Transaction
Price
(Avg.)*

Percent
Change
October
2018 to
November 
2018*

Percent
Change
November

2017 to
November

2018*

Compact Car

$20,458

$20,448

$20,262

0.0%

1.0%

Compact SUV/Crossover

$28,765

$28,769

$28,428

0.0%

1.2%

Electric Vehicle

$63,857

$63,246

$61,028

1.0%

4.6%

Entry-level Luxury Car

$42,673

$42,609

$42,450

0.2%

0.5%

Full-size Car

$34,878

$34,968

$34,561

-0.3%

0.9%

Full-size Pickup Truck

$48,963

$48,860

$47,451

0.2%

3.2%

Full-size SUV/Crossover

$63,079

$62,818

$60,229

0.4%

4.7%

High Performance Car

$111,121

$109,160

$95,696

1.8%

16.1%

High-end Luxury Car

$93,912

$94,824

$98,419

-1.0%

-4.6%

Hybrid/Alternative Energy Car

$27,392

$27,363

$26,763

0.1%

2.4%

Luxury Car

$57,031

$56,574

$58,666

0.8%

-2.8%

Luxury Compact SUV/Crossover

$44,971

$45,702

$44,695

-1.6%

0.6%

Luxury Full-size SUV/Crossover

$85,014

$86,197

$85,152

-1.4%

-0.2%

Luxury Mid-size SUV/Crossover

$56,205

$55,997

$56,527

0.4%

-0.6%

Mid-size Car

$25,766

$25,670

$25,700

0.4%

0.3%

Mid-size Pickup Truck

$33,588

$33,574

$32,518

0.0%

3.3%

Mid-size SUV/Crossover

$38,995

$38,967

$37,797

0.1%

3.2%

Minivan

$35,591

$35,324

$34,951

0.8%

1.8%

Sports Car

$35,192

$35,428

$35,497

-0.7%

-0.9%

Subcompact Car

$16,315

$16,301

$16,231

0.1%

0.5%

Subcompact SUV/Crossover

$24,210

$24,074

$24,208

0.6%

0.0%

Van

$35,694

$35,945

$34,545

-0.7%

3.3%

Grand Total

$36,978

$36,937

$36,209

0.1%

2.1%

*Kelley Blue Book average transaction prices do not include applied consumer incentives

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, follow us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com), and get updates on Google+ at https://plus.google.com/+kbb.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

 

SOURCE Kelley Blue Book

For further information: Brenna Buehler, 909-225-464, brenna.buehler@coxautoinc.com; or Nichole Mrasek, 678-429-7627, nichole.mrasek@coxautoinc.com
Key Contacts

Sr. Public Relations Manager
Brenna Buehler
949.267.4781
brenna.buehler@coxautoinc.com

Sr. Public Relations Manager
Nichole Mrasek
404.568.6352
nichole.mrasek@coxautoinc.com  

 

  

For general or customer service inquiries,
please call 1-800-258-3266.

 

Subscribe
* Required Fields
Thanks for Supporting
Kelley Blue Book.
We deliver up-to-date car values, expert reviews and unbiased reporting at no
cost to you. To do this, we display ads from only trusted automotive partners.

To continue on our site, simply turn off your ad blocker and refresh the page.