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Kelley Blue Book Hot Car Report Analysis
“As the truck market remains hot, one of the biggest gains this week comes from the Chicago Auto Show,” said Arthur Henry, senior manager of Kelley Blue Book Market Intelligence. “The all new Laramie Limited trim on the RAM 2500 is the brand’s entry into the growing luxury pickup segment. This segment draws shoppers that require the utility of a pickup truck but also value the amenities of luxury vehicles. Additionally, the luxury pickup trim positions RAM competitively against Ford and Chevrolet’s premium pickup trucks such as the F-150 Platinum, which starts at $51,000.
The second biggest gain this week is also a vehicle with all the bells and whistles. The all-new 2015 Nissan Sentra lineup now has more bang for your buck. The new generation comes standard with features previously available as options. Sentra sales were up 42% last year coupled with increasing brand loyalty last year (up 12% YoY), we can only anticipate a positive outlook for the 2015 Nissan Sentra.”
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)