Today's News

Below is the Today’s News, a daily publication produced by the Kelley Blue Book Public Relations team to give you an overview of industry related news on a daily basis. If would like to subscribe to the Today’s News, please email For past editions, please see the archives link at the bottom of the page. 

“The Trax is Chevy’s foray into the subcompact CUV space, which is poised to explode starting early next year,” said Akshay Anand, senior analyst for Kelley Blue Book Insights. “We expect the segment to do well, but seeing as there will be several models launched in the same general timeframe as one another, OEMs have their work cut out for them as competition will be stiff. The segment provides consumers with utility, good gas mileage, good perceptions of safety, and more. A recent Market Intelligence study also showed that consumers pay attention to styling, technology, and fuel efficiency when considering a smaller CUV. The Trax should do well in the segment as Chevy builds off what’s shaping up to be a relatively solid 2014 from a sales and average transaction price perspective.”


For the full report and commentary, visit

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)



Top News


NHTSA steps up inquiry into defective Takata air bags


Airbag investigators focus on metal shards sprayed at crashes


Ferrari spinoff's real winners are Agnelli clan


Ferrari to separate from Fiat, offer 10% of its shares in IPO



OEM/Vehicle News


Quality problems must be fixed, Fiat Chrysler CEO says


How the 'Chevy Guy' became, you know, a hit and stuff


Viper price cut boosts sales, production to restart


VW Group Q3 profit jumps on record Audi, Porsche sales


VW third-quarter profit beats estimates on Audi demand


Maserati beats Ferrari in Q3 profit on Montezemolo exit


Ford to unveil new Explorer at L.A. Auto Show


Mercedes, VW to thwart Google’s car inroads in car data


Mitsubishi's net rises 8 percent as U.S. sales soar



Industry/Dealer News


Improving economy pushes interest in more expensive rides


Crash test dummies gain weight to save lives


AutoNation reaps rewards from wave of technician hires


Rear view cameras can save lives on Halloween night, new research finds



International Automotive News


How Lincoln is launching in China (spoiler: no sign of Matthew McConaughey)



Ad/Media/Marketing News


Chrysler celebrates being American by making you think it’s German or Japanese


With Myriad Partnerships, Mazda is always on


The 3 reasons why Infiniti picked Crispin



 Print    Email    RSS
Key Contacts
Sr. Director of Public Relations
Chintan Talati
Sr. Public Relations Manager
Joanna Pinkham
Sr. Public Relations Manager
Brenna Robinson

more >