Karl Brauer serves as the senior director of content and executive publisher for Cox Automotive, overseeing content strategy at Autotrader and Kelley Blue Book. In this role, Karl develops and guides the execution of editorial content to strengthen Autotrader and Kelley Blue Book as the market leaders for new- and used-car buying, selling and research. Working with many departments across Cox Automotive, Autotrader and Kelley Blue Book’s parent company, Brauer coordinates the development of industry-leading content to serve consumers in their online research to find the right car at the right price, while also developing and sharing powerful insights with the automotive industry. In addition to his role as executive publisher, Karl serves as an auto industry analyst with media and regularly contributes to Forbes.com, CNBC.com and other publications. Previously, he served as director of automotive industry insights for Kelley Blue Book.
Prior to his tenure with Autotrader and Kelley Blue Book, Brauer was the editor in chief and chief executive officer of Total Car Score, a new-car research site. Before joining Total Car Score, he was the editor in chief of Edmunds.com for more than a decade after stints at Hot Rod and Super Street magazines. Under his leadership, he helped grow Edmunds.com traffic from one million monthly visitors to 14 million monthly visitors. Brauer also was the first internet-based automotive journalist invited to join the 50-person jury for the North American Car and Truck of the Year (NACTOY) in 2003, and he continues to serve on NACTOY’s six-person organizing committee today.
As a veteran industry analyst, Brauer has been interviewed by, or appeared on, The New York Times, CNN, CNBC, The Wall Street Journal, The Los Angeles Times, The Washington Post, The Chicago Tribune, National Public Radio, Bloomberg News, Associated Press, Reuters, The Today Show, The CBS Early Show, ABC World News, Fox News, Fox Business and more.
Brauer holds a bachelor's degree in journalism from the University of Colorado, Boulder.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2016 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for five consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 33,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.