Karl Brauer serves as the senior director of insights for Kelley Blue Book. In this role, he develops and provides insights to position Kelley Blue Book as the market leader for new- and used-car research. Working with many departments within Kelley Blue Book and AutoTrader Group, Kelley Blue Book’s parent company, Brauer cohesively synthesizes available data and reports, developing and sharing powerful insights with the automotive industry.
Prior to his tenure with Kelley Blue Book, Brauer was the editor in chief and chief executive officer of Total Car Score, a new-car research site. Before joining Total Car Score, he was the editor in chief of Edmunds.com for more than a decade after stints at Hot Rod and Super Street magazines. Under his leadership, he helped grow Edmunds.com traffic from one million monthly visitors to 14 million monthly visitors. Brauer was also the first Internet-based automotive journalist invited to join the 50-person jury for the North American Car and Truck of the Year (NACTOY) in 2003, and he continues to serve on NACTOY’s six-person organizing committee today.
As a veteran industry analyst, Brauer has been interviewed by, or appeared on, The New York Times, CNN, CNBC, The Wall Street Journal, The Los Angeles Times, The Washington Post, The Chicago Tribune, National Public Radio, Bloomberg News, Associated Press, Reuters, The Today Show, The CBS Early Show, ABC World News, Fox News, Fox Business News and more.
Brauer holds a bachelor's degree in journalism from the University of Colorado, Boulder.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive. AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.