Today's News
“The Fiat 500 had a massive spike in shopper activity over the week fueled by Guinness Book of World Records for the tightest parallel park. This breaks the record that was previously set by the Mini Cooper.
The Acura RDX is picking up in popularity and it shows by the fact that it had a record sales year. The RDX is also attracting residual looks due to the unveiling of the Acura NSX at the Detroit Auto Show. The Lexus NX and Land Rover Discovery Sport, Compact SUVs, are benefiting by releasing at that right time. Shoppers have been leaning toward SUVs for the past few years, but recently more shoppers have moved upstream towards the luxury brands.
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
Top News
Exec: Google won't become an automaker
Google in talks with OEMs, suppliers to build self-driving cars
GM delivers record 9.9 million vehicles globally in 2014
OEM/Vehicle News
Tesla won’t deliver a profit until 2020, CEO Musk warns
Marchionne throws down Jeep sales gauntlet: 1.9 million
Barra reflects on tumultuous first year as GM CEO
Barra says low gas prices won’t change GM plans
GM sees slower growth as U.S. buyers resist price rises
Toyota to build more SUVs as U.S. demand provides edge over VW
Industry/Dealer News
Technologies on display at this year’s Detroit Show suggest a disruption is on its way
Muscle car values roar back to life
International Automotive News
Tesla falls after CEO Elon Musk cites declining sales in China
Ad/Media/Marketing News
Ad of the day: Mercedes-Benz just made a great fashion ad, and it’s a total piss-take
BMW buys Super Bowl ad to hype all-electric i3
Lexus aims for Super Bowl impact, while other car brands sit on the sideline
Toyota uses oculus rift to educate teens on driving safely
Director, Public Relations |
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