Below is the Today’s News, a daily publication produced by the Kelley Blue Book Public Relations team to give you an overview of industry related news on a daily basis. If would like to subscribe to the Today’s News, please email firstname.lastname@example.org. For past editions, please see the archives link at the bottom of the page.
KBB in the News
Kelley Blue Book Hot Car Report Analysis
“The Buick Verano had one of the largest week-over-week increases in new-car searches on KBB.com,” said Arthur Henry, senior manager of Kelley Blue Book Market Intelligence. There are several topics that are grabbing the attention of shoppers, benefitting the Verano. One happens to be the ongoing list of recalls that has been associated with General Motors and another revolves around a rumored upcoming convertible. Lastly, shoppers are drawn by the publicized performance of the Verano’s turbo-charged engine.
The Volkswagen GTI and Golf recently have been noticed by more shoppers. This is a credit to the improvements of the latest generation Golf in an atmosphere where shoppers have been moving away from small cars in favor for small SUVs. The latest offering from Volkswagen still provides the fun to drive, zippy subcompact while finding additional interior capacity to accommodate four adults.”
For the full report and commentary, visit http://mediaroom.kbb.com/hot-car-report.
(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)
International Automotive News