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Today's News - February 3, 2010

 

**KBB in the News**

 

Kbb.com Study: Toyota Brand Consideration, Vehicle Interest Dramatically Drops Following Recall

http://www.prnewswire.com/news-releases/kbbcom-study-toyota-brand-consideration-vehicle-interest-dramatically-drops-following-recall-83425457.html

 

Fox Business Network National   02/02/2010 2:00 PM - 3:00 PM - James Bell from Kelley Blue Book’s kbb.com discusses January sales

mms://streaming.vmsnews.com/media/INSIGHT/20100202-882408-33AC7B49-30EC-4C14-AD83-6855E9B27415.wsx

 

Fox Business Network National   02/02/2010 1:00 PM - 2:00 PM – Juan Flores from Kelley Blue Book discusses what will happen to the value of used Toyotas

mms://streaming.vmsnews.com/media/INSIGHT/20100202-882408-B1A51E51-58F4-4673-8CFB-4EF2F886791A.wsx

 

Toyota sales plunge (CNNMoney.com story was syndicated to multiple publications nationwide)

http://money.cnn.com/2010/02/02/news/companies/toyota_sales/

 

Toyota’s U.S. sales decline signals ‘uphill battle’ (Bloomberg story was syndicated to multiple publications nationwide)

http://www.bloomberg.com/apps/news?pid=20601209&sid=acKLvp0eaSw4

 

Toyota’s sales plunge as woes accelerate

http://www.smartmoney.com/investing/stocks/market-update-wednesday-feb-3-2010-21056/

 

Ford, GM sales surge in January, while Toyota tumbles

http://www.dailyfinance.com/story/company-news/ford-gm-sales-surge-in-january-while-toyota-tumbles/19341905/

 

Toyota suffers, but sees positive signs

http://www.clickondetroit.com/automotive/22420309/detail.html

 

The five safest automobiles

http://abcnews.go.com/Business/safest-cars/story?id=9729865

 

Value of used Toyotas may slump after recall

http://usnews.rankingsandreviews.com/cars-trucks/daily-news/100202-Value-of-Used-Toyotas-May-Slump-After-Recall/

 

Toyota residual values likely to take temporary hit

http://subscribers.wardsauto.com/ar/toyota_residual_hit_100202/wall.html?return=http://subscribers.wardsauto.com/ar/toyota_residual_hit_100202/

 

The ‘spreading mess’ of Toyota’s sudden acceleration

http://www.thedailygreen.com/living-green/blogs/cars-transportation/toyota-sudden-acceleration-electronic-interference-460210

 

KABC-TV (ABC) Ch./Freq. 7   Los Angeles, CA   01/31/2010 5:00 AM - 6:00 AM – Kelley Blue Book’s James Bell comments on AWD vehicles

mms://streaming.vmsnews.com/media/INSIGHT/20100131-882408-E8FD297F-2B3E-48A4-A473-56AD23B36B8C.wsx

 

Eight ways to cut insurance costs for teen drivers

http://www.kiplinger.com/columns/ask/archive/8-ways-to-cut-insurance-costs-for-teen-drivers.html?si=1

 

Getting into the game with Windows Azure Platform

http://msdnrss.thecoderblogs.com/2010/02/02/getting-into-the-game-with-the-windows-azure-platform/

 

 

**January Sales News**

 

Recall hits Toyota sales; GM, Ford see double-digit gains

http://www.usatoday.com/money/autos/2010-02-02-auto-sales-january_N.htm

 

Toyota’s sales fall as GM and Ford gain

http://www.nytimes.com/2010/02/03/business/03auto.html?ref=automobiles

 

Toyota sales sink in January; Ford and GM post gains

http://www.latimes.com/business/la-fi-auto-sales3-2010feb03,0,1031313.story

 

Fleets drive U.S. industry to 6% January gain as Toyota slips

http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/RETAIL01/100209980/1401

 

Toyota says recall cost 20,000 sales in January

http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/RETAIL01/100209963/1147

 

Ford, GM zoom as Toyota sales sputter in January

http://www.freep.com/article/20100203/BUSINESS01/2030356/1331/Ford-GM-zoom-as-Toyota-sales-sputter-in-January

 

GM says it’s too soon to tell if rivals gained from Toyota’s troubles

http://www.autonews.com/article/20100202/RETAIL01/100209967/1400

 

Daimler’s Mercedes Jumps 45% as U.S. luxury auto sales increase

http://www.bloomberg.com/apps/news?pid=20601209&sid=aFRCLatoeAD8

 

All pistons firing again for Nissan

http://www.autonews.com/article/20100202/RETAIL01/100209964/1400

 

Ford sees strength in pickup sales

http://www.autonews.com/article/20100202/RETAIL01/100209966/1400

 

Chrysler sales drop despite incentives to lure Toyota owners

http://www.autonews.com/article/20100202/RETAIL01/100209965/1078

 

Ford Kicks Off 2010 with 24 Percent Sales Increase, Market Share Gain, Thanks to Product Lineup

http://www.prnewswire.com/news-releases/ford-kicks-off-2010-with-24-percent-sales-increase-market-share-gain-thanks-to-product-lineup-83351782.html

 

Chevrolet, Buick, GMC and Cadillac Retail Sales Up 3 Percent – Total Sales for These Brands Up 30 Percent

http://www.prnewswire.com/news-releases/chevrolet-buick-gmc-and-cadillac-retail-sales-up-3-percent----total-sales-for-these-brands-up-30-percent-83363942.html

 

Toyota Reports January Sales

http://www.prnewswire.com/news-releases/toyota-reports-january-sales-83362017.html

 

Mercedes-Benz Kicks Off Year with January Sales of 15,158, Up 45.3 Percent

http://www.prnewswire.com/news-releases/mercedes-benz-kicks-off-year-with-january-sales-of-15158-up-453-percent-83348832.html

 

Nissan North America Announces January Sales

http://www.prnewswire.com/news-releases/nissan-north-america-announces-january-sales-83361212.html

 

 

**Top News**

 

Owners shouldn’t drive recalled Toyotas, LaHood says

http://www.bloomberg.com/apps/news?pid=20601209&sid=aUge43bbsfBw

 

Transportation Secretary Ray LaHood advises owners not to drive their cars

http://content.usatoday.com/communities/driveon/post/2010/02/toyota-recall-transportation-secretary-ray-lahood-advises-owners-not-to-drive-their-cars/1

 

Feds look at Toyota electronics as source of acceleration defects

http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/OEM01/100209971/1147

 

U.S. probes electronics in Toyota recall

http://money.cnn.com/2010/02/02/news/companies/toyota_recall/index.htm

 

Toyota is making conflicting claims on runaways, U.S. lawmakers say

http://www.autonews.com/apps/pbcs.dll/article?AID=/20100203/OEM/100209959/1143

 

Toyota hit by Prius brake complaints

http://www.detnews.com/article/20100203/AUTO01/2030376/1148/auto01/Toyota-hit-by-Prius-brake-complaints

 

Complaints pile up about Prius brakes

http://money.cnn.com/2010/02/03/autos/prius_complaints/index.htm

 

Feds ‘pushed’ Toyota to recall, will probe Prius

http://www.freep.com/article/20100203/BUSINESS01/100203012/1332/Feds-pushed-Toyota-to-recall-will-probe-Prius

 

Toyota called ‘a little safety deaf’

http://www.cnbc.com/id/35202320

 

Toyota’s Prius problem

http://www.cnbc.com/id/35202321

 

Toyota’s reputation takes a hit

http://www.detnews.com/article/20100203/AUTO01/2030328/1148/auto01/Toyota-s-reputation-takes-a-hit

 

Apple co-founder Steve Wozniak says his Prius has acceleration ‘software glitch’

http://content.usatoday.com/communities/driveon/post/2010/02/apple-co-founder-steve-wozniak-says-his-prius-has-acceleration-software-glitch/1

 

 

**KBB Commentary on Top News**

 

Moving Forward? Not Just Yet

 

Like a bad dream, the Toyota throttle situation continues to take uncomfortable turns. Since the very unfortunate fatal accident in San Diego back in the Fall of 2009, Toyota seems to always be one step behind this situation.  And subsequently, the headlines have followed.  That is where the damage in the short (and maybe long) term will arise.

While we admit that hindsight is crystal clear and always unfair, one cannot help but wonder if some degree of this problem could have been anticipated and addressed by Toyota. Anyone who has followed this issue closely must be sharing Toyota's feeling of dread for what the next day's news will bring, and that is where the real story lies.  How can a company so rich with people, talent and financial resources seemingly struggle to keep up with these revelations?  Now word that the U.S. Government is calling and looking for answers as the problem lurches from mechanical issues to possible faulty electronic controls feeds this sense that Toyota is not in control.

Toyota now has recalled approximately 8.1 million vehicles worldwide...more than they sold in all of 2009.  We at Kelley Blue Book’s kbb.com stand by our statement that they will survive this crisis, but their carefully nurtured reputation for quality has been stained.  The winner in all of this will be the consumer as GM, Ford, VW, Honda and others all are starting to scramble to pick up Toyota's slack.  The U.S. auto market, which already was a tough place to prosper, just got a whole lot more interesting.

 - James Bell, executive market analyst, Kelley Blue Book’s kbb.com

 

 

*OEM/Vehicle News**

 

Kia will unveil sleeker Sportage at Geneva show

http://www.autonews.com/apps/pbcs.dll/article?AID=/20100203/COPY01/302039933/1198

 

Ford to unveil all-electric Transit van at Chicago show

http://www.detnews.com/article/20100202/AUTO01/2020429/1148/Ford-to-unveil-all-electric-Transit-van-at-Chicago-show

 

Infiniti Releases U.S. Pricing on All-New 2011 M Sedan Six Weeks Ahead of Launch

http://www.prnewswire.com/news-releases/infiniti-releases-us-pricing-on-all-new-2011-m-sedan-six-weeks-ahead-of-launch-83431777.html

 

Chrysler gets extension to try to save Sterling Heights Assembly Plant, 1,200 jobs

http://www.freep.com/article/20100202/BUSINESS01/100202073/1332/Chrysler-gets-extension-to-save-1200-jobs

 

 

**Ad/Media/Marketing News**

 

Toyota still (mostly) well-regarded

http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i9ee4b481143e87d7381c932041d39909

 

Hyundai rolls out Brett Favre commercial on Super Sunday

http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/RETAIL03/100209979/1276

 

Green Police Audi Super Bowl Ad Spotlights 2010 Green Car of the Year Winner A3 TDI

http://www.prnewswire.com/news-releases/green-police-audi-super-bowl-ad-spotlights-2010-green-car-of-the-year-winner-a3-tdi-83431932.html

 

New Honda Odyssey TV Ad Leverages the Passion and Imagination of Children in the Buying Process of a Minivan

http://www.prnewswire.com/news-releases/new-honda-odyssey-tv-ad-leverages-the-passion-and-imagination-of-children-in-the-buying-process-of-a-minivan-83397492.html

 

Deals expand Chrysler’s licensing program

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121726

 

Leno remakes a legendary car movie

http://wheels.blogs.nytimes.com/2010/02/02/leno-remakes-a-legendary-car-movie/?ref=automobiles

 

A short (and personal) history of social media

http://adage.com/cmostrategy/article?article_id=141882

 

Four social media questions answered

http://www.clickz.com/3636367

 


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