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**KBB in the News**
Kbb.com Study: Toyota Brand Consideration, Vehicle Interest Dramatically Drops Following Recall
Fox Business Network National 02/02/2010 2:00 PM - 3:00 PM - James Bell from Kelley Blue Book’s kbb.com discusses January sales
mms://streaming.vmsnews.com/media/INSIGHT/20100202-882408-33AC7B49-30EC-4C14-AD83-6855E9B27415.wsx
Fox Business Network National 02/02/2010 1:00 PM - 2:00 PM – Juan Flores from Kelley Blue Book discusses what will happen to the value of used Toyotas
mms://streaming.vmsnews.com/media/INSIGHT/20100202-882408-B1A51E51-58F4-4673-8CFB-4EF2F886791A.wsx
Toyota sales plunge (CNNMoney.com story was syndicated to multiple publications nationwide)
http://money.cnn.com/2010/02/02/news/companies/toyota_sales/
Toyota’s U.S. sales decline signals ‘uphill battle’ (Bloomberg story was syndicated to multiple publications nationwide)
http://www.bloomberg.com/apps/news?pid=20601209&sid=acKLvp0eaSw4
Toyota’s sales plunge as woes accelerate
http://www.smartmoney.com/investing/stocks/market-update-wednesday-feb-3-2010-21056/
Ford, GM sales surge in January, while Toyota tumbles
Toyota suffers, but sees positive signs
http://www.clickondetroit.com/automotive/22420309/detail.html
The five safest automobiles
http://abcnews.go.com/Business/safest-cars/story?id=9729865
Value of used Toyotas may slump after recall
Toyota residual values likely to take temporary hit
The ‘spreading mess’ of Toyota’s sudden acceleration
KABC-TV (ABC) Ch./Freq. 7 Los Angeles, CA 01/31/2010 5:00 AM - 6:00 AM – Kelley Blue Book’s James Bell comments on AWD vehicles
mms://streaming.vmsnews.com/media/INSIGHT/20100131-882408-E8FD297F-2B3E-48A4-A473-56AD23B36B8C.wsx
Eight ways to cut insurance costs for teen drivers
Getting into the game with Windows Azure Platform
http://msdnrss.thecoderblogs.com/2010/02/02/getting-into-the-game-with-the-windows-azure-platform/
**January Sales News**
Recall hits Toyota sales; GM, Ford see double-digit gains
http://www.usatoday.com/money/autos/2010-02-02-auto-sales-january_N.htm
Toyota’s sales fall as GM and Ford gain
http://www.nytimes.com/2010/02/03/business/03auto.html?ref=automobiles
Toyota sales sink in January; Ford and GM post gains
http://www.latimes.com/business/la-fi-auto-sales3-2010feb03,0,1031313.story
Fleets drive U.S. industry to 6% January gain as Toyota slips
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/RETAIL01/100209980/1401
Toyota says recall cost 20,000 sales in January
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/RETAIL01/100209963/1147
Ford, GM zoom as Toyota sales sputter in January
GM says it’s too soon to tell if rivals gained from Toyota’s troubles
http://www.autonews.com/article/20100202/RETAIL01/100209967/1400
Daimler’s Mercedes Jumps 45% as U.S. luxury auto sales increase
http://www.bloomberg.com/apps/news?pid=20601209&sid=aFRCLatoeAD8
All pistons firing again for Nissan
http://www.autonews.com/article/20100202/RETAIL01/100209964/1400
Ford sees strength in pickup sales
http://www.autonews.com/article/20100202/RETAIL01/100209966/1400
Chrysler sales drop despite incentives to lure Toyota owners
http://www.autonews.com/article/20100202/RETAIL01/100209965/1078
Ford Kicks Off 2010 with 24 Percent Sales Increase, Market Share Gain, Thanks to Product Lineup
Chevrolet, Buick, GMC and Cadillac Retail Sales Up 3 Percent – Total Sales for These Brands Up 30 Percent
Toyota Reports January Sales
http://www.prnewswire.com/news-releases/toyota-reports-january-sales-83362017.html
Mercedes-Benz Kicks Off Year with January Sales of 15,158, Up 45.3 Percent
Nissan North America Announces January Sales
http://www.prnewswire.com/news-releases/nissan-north-america-announces-january-sales-83361212.html
**Top News**
Owners shouldn’t drive recalled Toyotas, LaHood says
http://www.bloomberg.com/apps/news?pid=20601209&sid=aUge43bbsfBw
Transportation Secretary Ray LaHood advises owners not to drive their cars
Feds look at Toyota electronics as source of acceleration defects
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/OEM01/100209971/1147
U.S. probes electronics in Toyota recall
http://money.cnn.com/2010/02/02/news/companies/toyota_recall/index.htm
Toyota is making conflicting claims on runaways, U.S. lawmakers say
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100203/OEM/100209959/1143
Toyota hit by Prius brake complaints
Complaints pile up about Prius brakes
http://money.cnn.com/2010/02/03/autos/prius_complaints/index.htm
Feds ‘pushed’ Toyota to recall, will probe Prius
Toyota called ‘a little safety deaf’
http://www.cnbc.com/id/35202320
Toyota’s Prius problem
http://www.cnbc.com/id/35202321
Toyota’s reputation takes a hit
http://www.detnews.com/article/20100203/AUTO01/2030328/1148/auto01/Toyota-s-reputation-takes-a-hit
Apple co-founder Steve Wozniak says his Prius has acceleration ‘software glitch’
**KBB Commentary on Top News**
Moving Forward? Not Just Yet
Like a bad dream, the Toyota throttle situation continues to take uncomfortable turns. Since the very unfortunate fatal accident in San Diego back in the Fall of 2009, Toyota seems to always be one step behind this situation. And subsequently, the headlines have followed. That is where the damage in the short (and maybe long) term will arise.
While we admit that hindsight is crystal clear and always unfair, one cannot help but wonder if some degree of this problem could have been anticipated and addressed by Toyota. Anyone who has followed this issue closely must be sharing Toyota's feeling of dread for what the next day's news will bring, and that is where the real story lies. How can a company so rich with people, talent and financial resources seemingly struggle to keep up with these revelations? Now word that the U.S. Government is calling and looking for answers as the problem lurches from mechanical issues to possible faulty electronic controls feeds this sense that Toyota is not in control.
Toyota now has recalled approximately 8.1 million vehicles worldwide...more than they sold in all of 2009. We at Kelley Blue Book’s kbb.com stand by our statement that they will survive this crisis, but their carefully nurtured reputation for quality has been stained. The winner in all of this will be the consumer as GM, Ford, VW, Honda and others all are starting to scramble to pick up Toyota's slack. The U.S. auto market, which already was a tough place to prosper, just got a whole lot more interesting.
- James Bell, executive market analyst, Kelley Blue Book’s kbb.com
*OEM/Vehicle News**
Kia will unveil sleeker Sportage at Geneva show
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100203/COPY01/302039933/1198
Ford to unveil all-electric Transit van at Chicago show
Infiniti Releases U.S. Pricing on All-New 2011 M Sedan Six Weeks Ahead of Launch
Chrysler gets extension to try to save Sterling Heights Assembly Plant, 1,200 jobs
**Ad/Media/Marketing News**
Toyota still (mostly) well-regarded
Hyundai rolls out Brett Favre commercial on Super Sunday
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100202/RETAIL03/100209979/1276
Green Police Audi Super Bowl Ad Spotlights 2010 Green Car of the Year Winner A3 TDI
New Honda Odyssey TV Ad Leverages the Passion and Imagination of Children in the Buying Process of a Minivan
Deals expand Chrysler’s licensing program
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121726
Leno remakes a legendary car movie
http://wheels.blogs.nytimes.com/2010/02/02/leno-remakes-a-legendary-car-movie/?ref=automobiles
A short (and personal) history of social media
http://adage.com/cmostrategy/article?article_id=141882
Four social media questions answered