Sample of commentary for this week’s Kbb.com Hot Car Report:

 

In an ever-changing economy, consumers are in search of the best possible deal on any product they shop. At the same time, people want to make sure they feel good about what they buy, as image remains important in everyone’s mind. Accordingly, Jaguar has taken a cue from these dynamics and made the XF an attractive play in the automotive space...

 

For the full report and commentary, please visit: http://mediaroom.kbb.com/hot-car-report/

(Please note: Past Hot Car Reports are available by clicking the ‘Archives’ link)

 

 

**Top News**

 

White house to unveil higher CAFE target on Friday

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110727/OEM05/110729872/1179

 

Big 3 agree to new mpg rules

http://www.detnews.com/article/20110728/AUTO01/107280347/1148/auto01/Big-3-agree-to-new-mpg-rules

 

Mazda joins other automakers, endorses 2025 White House fuel deal

http://www.detnews.com/article/20110728/AUTO01/107280444/1148/auto01/Mazda-joins-other-automakers--endorses-2025-White-House-fuel-deal

 

Toyota said to support U.S. fuel economy plan

http://www.bloomberg.com/news/2011-07-27/toyota-a-holdout-on-u-s-54-5-mpg-fuel-plan.html

 

Auto industry braced for U.S. default

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110727/OEM/110729868/1422

 

Study: Electric cars won’t catch on until gas hits $4.50 a gallon

http://content.usatoday.com/communities/driveon/post/2011/07/study-electric-cars-wont-catch-on-until-gas-hits-450-a-gallon/1

 

Consumers prefer new, redesigned vehicles more than ever – despite glitches

http://www.autonews.com/article/20110727/RETAIL01/110729867/1078

 

Ford leads Big 3 in J.D. Power customer satisfaction survey

http://www.detnews.com/article/20110728/AUTO01/107280363/1148/auto01/Ford-leads-Big-3-in-J.D.-Power-customer-satisfaction-survey

 

 

**OEM/Vehicle News**

 

Toyota: U.S. sales rebound won’t begin until September

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110728/OEM/307289730/1117

 

BMW Group appoints new president for North American region

http://wheels.blogs.nytimes.com/2011/07/27/bmw-group-appoints-new-president-for-north-american-region/

 

Volkswagen says higher costs to damp profit

http://www.autonews.com/article/20110728/COPY01/307289776/1131

 

Hyundai profit rises 27% after Japanese earthquake disrupts Toyota, Honda

http://www.autonews.com/article/20110728/OEM/110729854/1117

 

Ford Explorer Sets New Standard for SUV Fuel Efficiency

http://www.prnewswire.com/news-releases/ford-explorer-sets-new-standard-for-suv-fuel-efficiency-126299813.html

 

Mopar unveils products to customize Fiat 500s

http://www.detnews.com/article/20110728/AUTO01/107280364/1148/auto01/Mopar-unveils-products-to-customize-Fiat-500s

 

Chrysler Group LLC Announces Top 15 Mopar Accessories for Fiat 500

http://www.prnewswire.com/news-releases/chrysler-group-llc-announces-top-15-mopar-accessories-for-fiat-500-126317208.html

 

Ford’s big bet on India

http://www.thedetroitbureau.com/2011/07/ford%e2%80%99s-big-bet-on-india/

 

Inside the 2013 Chevy Malibu

http://www.thedetroitbureau.com/2011/07/inside-the-2013-chevy-malibu/

 

 

**Ad/Media/Marketing News**

 

BMW: Multi-tier, multi-year sponsorship of Team USA

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154801

 

Toyota tops Interbrand’s ranking of green brands

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154800

 

56% of Americans check online news daily

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154841

 

ComScore: Brands should look beyond Facebook fans

http://www.clickz.com/clickz/news/2097415/comscore-brands-look-facebook-fans

 

Data geek or creative genius?

http://www.clickz.com/clickz/column/2094854/geek-creative-genius

 

Back-to-School Outlook: Parents wary of pricing

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154796

 

Five tips on marketing to the millennial mom

http://adage.com/article/goodworks/social-savvy-seeking-a-triple-bottom-line/228844/

 

Netflix to stream first four seasons of hit TV show ‘Mad Men’

http://www.foxbusiness.com/industries/2011/07/27/netflix-to-stream-first-4-seasons-hit-tv-show-mad-men/

 

 

 

 

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