Blue Book Briefing
April 2009 - Blue Book Briefing
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· NEW-VEHICLE MARKET ANALYSIS – Timely commentary from Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com: WILL CO2 REGULATIONS DOOM CARMAKERS?
· LATEST NEWS & BLOGS ON KBB GREEN – The latest news and blogs posted to KBB Green from the editorial staff of Kelley Blue Book’s kbb.com
· LATEST NEWS STORIES ON KBB.COM – The latest video and written news stories from the editorial staff of Kelley Blue Book’s kbb.com
· NEW-VEHICLE REVIEWS ON KBB.COM – All-new and updated video and written reviews from the editorial staff of Kelley Blue Book’s kbb.com
· Kelley Blue Book Announces Winners of 2009 Brand Image Awards
· Video Dealer Ads Maximize Brand with Local Consumers on kbb.com
· CDMdata, Inc., Enhances VideoLot Offering, Partnering with UnityWorks! Media
Will CO2 Regulations Doom Carmakers?
- Jack R. Nerad, executive editorial director & executive market analyst, Kelley Blue Book and kbb.com
April showers are said to bring May flowers, but if the Environmental Protection Agency (EPA) follows through on what it has suggested it will do in April, the months of May and beyond could be ever-more-difficult for the nation’s carmakers, and might spell eventual disaster for the domestic manufacturers. Even as the President’s auto industry task force considers what to do to save General Motors and Chrysler from oblivion, the EPA recently said it wants carbon dioxide (CO2), a natural by-product of fuel combustion, to be declared a public health danger. This move, which was not unexpected and could be characterized as ill-timed, comes in the wake of a two-year-old U.S. Supreme Court decision that allowed EPA to regulate CO2 and other so-called “greenhouse gases.” Though the “science” behind the theory that carbon dioxide and other gases contribute to global climate change is controversial – many point out that over the eons of the Earth’s history, its climate has changed repeatedly without the influence of the motorcar or factory chimneys – the EPA obviously feels that it can make its case that CO2 must be regulated at least to the satisfaction of the Obama Administration.
This expected move to seek regulation of CO2, which could come on Earth Day, is the latest in a continuing saga surrounding carbon dioxide emissions that has played out over the last decade. Some 10 years ago, the state of California petitioned the EPA to regulate carbon dioxide emissions under the Clean Air Act. The EPA declined to do so because carbon dioxide was not deemed to be a pollutant. Not satisfied with that answer, Massachusetts, California and about a dozen other states followed and then sued the EPA, and the case finally made it to the federal Supreme Court, which made the above-referenced ruling.
The new effort has to be characterized as bad news for auto manufacturers. In the past, carmakers have exerted strenuous efforts to prevent the regulation of carbon dioxide emissions, noting that it is not only an inevitable by-product of the burning of fuel, but also the natural by-product of the very act of breathing. Expressing the opinion that the cause-effect relationship between tailpipe carbon dioxide and climate change never has been proven, they assert that such regulation could cost them – and consumers – billions of dollars while accomplishing nothing. Perhaps the only aspect of this issue they have been more strenuous in opposing is state-by-state and/or local regulation of CO2 emissions. While a national standard on carbon dioxide emissions would be difficult enough to comply with, a “Balkanized” approach would be vastly more difficult and expensive.
Depending upon the stringency and timing of the potential CO2 regulations, the recovery of General Motors and Chrysler could be put at risk. Even relatively loose regulation of carbon dioxide levels would force a trend toward smaller, more fuel-efficient cars and trucks, an area in which the import manufacturers still have an upper hand, especially in terms of consumer perception. Though many who favor the move suggest it will push the country toward “renewable energy,” one type of renewable energy that has been promoted by the Detroit Three automakers – ethanol – would offer only limited benefits in a war against CO2 emissions. Even today’s hybrids, since they are gasoline-powered, would only go part of the way toward a serious reduction in CO2 emissions, and at substantial cost to the consumer. The proposed move also comes at a time when, as we at Kelley Blue Book and kbb.com have reported, consumer interest in hybrid vehicles is at a very low ebb.
In an era in which the auto industry as a whole has taken major blows, in an era when two formerly strong domestic automakers are on the edge, and in an era when consumer confidence is at a historic nadir, it is hard to imagine that radically changing powertrain types, vehicle size and vehicle configuration will lead to rapid consumer acceptance and sales growth. Faced with different and perhaps unpalatable vehicle choices, consumers might decide to keep what they’ve got. Since we started with a cliché, perhaps ending with another is appropriate. From this experience we might learn yet again, you can lead a horse to water but you can’t make him drink.
LATEST NEWS & BLOGS ON KBB GREEN:
Check out the very latest news and blog entries by visiting www.kbb.com/green and clicking on News & Blogs.
The following latest news & blogs by kbb.com’s editorial staff went live on the site or were updated during March 2009.
· 2010 Honda Insight: America’s Most Affordable Hybrid
· 2010 Toyota Prius Tops the EPA Charts with a 50-MPG Rating
· 2011 Opel Ampera: Volt’s Euro Cousin is Styled to Stun
· AT&T Will Spend $565 Million to Green its Vehicle Fleet
· Bentley Continental Supersports – E85 Never Had it So Fast
· Essence Concept Foreshadows Infiniti’s Hybrids of Tomorrow
· Fiat Shows New Super-efficient Variable-Valve Timing/Lift System
· Ford’s Revamped Cleveland Plant Begins Building EcoBoost Engines
· Global Initiative Seeks 50 Percent Better Fuel Economy by 2050
· Michigan Aids Ford’s EV and Battery Efforts with Tax Perk
· MIT Breakthrough Allows Super-fast Recharging of Li-ion Batteries
· Obama Announces $2.4 Billion Grant For EV/Plug-in Development
· Rinspeed E2 – One Touch Takes You From Frugal to Fun
· Toyota HC-CV: An Eco-Runner From Down Under
· Wisconsin Researchers Simplify Biomass-to-Biofuel Conversion Process
LATEST NEWS STORIES ON KBB.COM:
Check out the very latest news stories by visiting www.kbb.com and scrolling down to the Latest News & Articles link on the home page.
The following latest news stories by kbb.com’s editorial staff went live on the site or were updated during March 2009.
· 2010 Buick LaCrosse Auto Show Video
· 10 Reasons to Love the BMW Z4
· 800 Quick Miles in the New Mercedes-Benz GLK350
· 2009 BMW Z4 Prices, Arrival Date and More
· 2009 New York Auto Show: 2010 Mazdaspeed3 to Make an Appearance
· 2009 World Car of the Year Finalists
· 2009 Pontiac Solstice coupe – Roadster Gets a Roof
· 2010 Chevrolet Camaro: Attitude-Adjusting Power, Exceptional Economy
· 2010 Lotus Exige S: Details Make the Difference
· 2010 Nissan GT-R: Faster and Even More Furious
· 2010 Porsche 911 GT3: Think Faster
· 2010 Porsche Panamera Will Set New Tech Benchmarks
· 2010 Mercedes-Benz E-Class Coupe: Elegance Meets Efficiency
· 2010 Toyota Prius: More Tech, More MPG
· 2010 Volvo S80 – A Study in Subtle Changes
· Aston Martin DBS Drops Its Top
· Big Apple Debut for Acura Crossover Concept
· Cadillac CTS adds Wi-Fi Connection
· Continental Tires: Winter Tire Testing
· Experts Say Dual-Clutch Transmissions Will Dominate by 2020
· Ford Adds New Safety and Convenience Features to 2010 Escape
· Ford F-250 Cabela's Edition: Machete Lockdown
· First Look: 2010 Audi A5/S5 Cabriolet
· First Look: 2010 Kia Sorento
· Ford "Fiesta Movement" Seeking 100 Not-So-Secret Agents
· Ford iosis MAX Concept Previews Next-Gen Focus Cues
· GM & Chrysler: Show Me the Money
· GM Suspends High Performance Vehicle Operations
· Hyundai Crossover Concept Shows Face of the Future Tucson
· Lamborghini Launches Murcielago LP670-4 SuperVeloce
· Long-term Suzuki Equator: Switching for Switchbacks
· Long-term Infiniti EX35: An Unlikely Occurrence
· Lagonda Will Launch a Luxury Crossover
· Maserati Will Offer Autoshifted Version of the GranTurismo S
· New Ford Six-Speed Transmission to be Paired with EcoBoost V6
· Return of the Gullwing: 2011 Mercedes-Benz SLS AMG Breaks Cover
· Rolls Royce Concept Previews Upcoming "Affordable" Sedan Entry
· Toyota Develops First Rear-Seat Center Airbag
· Thanks, Cadillac Escalade Hybrid Drivers
· U.S. Treasury to Provide $5 Billion in Auto Supplier Aid
NEW-VEHICLE REVIEWS ON KBB.COM - VIDEO:
The following new-vehicle video reviews by kbb.com’s editorial staff went live on the site or were updated during March 2009. To see any new-vehicle review from kbb.com’s editorial staff, please visit www.kbb.com and click on the News and Reviews tab, then select the make and model.
· Ford F-Series Super Duty Video Review
NEW-VEHICLE REVIEWS ON KBB.COM - WRITTEN:
The following new-vehicle reviews written by kbb.com’s editorial staff went live on the site or were updated during March 2009. To see any new-vehicle review from kbb.com’s editorial staff, please visit www.kbb.com and click on the News and Reviews tab, then select the make and model.
While the 2009 BMW 5 Series is the most technologically advanced entry in the luxo-sport sedan category, the fact that it's the only one to offer a manual transmission more accurately captures the basis of its appeal. As it's quietly grown into a living legend, the continuing success of the performance-oriented 5 Series has helped to invigorate the entire category in which it competes. The softer Mercedes-Benz E-Class and Audi A6 are still sportier than ever, while the latest Infiniti M is the stiffest competition the 5 Series has faced yet – from a performance standpoint, anyway. Anchored by the 528i, 535i and 550i sedans, the lineup also includes the all-wheel-drive 528xi and 535xi sedans plus a 535xi wagon…
High-powered, high-profile and highly desirable, the 2009 BMW 650i makes an exclusive statement in a very exclusive realm. While a few of its styling details may be open to some rather heated debate, there's no denying that this 2+2 offers a stunning driving experience for those who can afford its price of entry. A potent V8 engine, superbly responsive chassis and exceptional amenities make it a serious competitor to prestige coupes from Audi, Jaguar, Maserati, Mercedes-Benz and Porsche, in many cases delivering more absolute performance for considerably less money when comparably equipped…
BMW's X3 "Sport Activity Vehicle" debuted in 2003 and has undergone a steady series of improvements year after year. Equipped with BMW's xDrive all-wheel-drive system, the X3 offers all the safety and security of the larger X5 in a smaller, more nimble package. Like the X5, the 2009 BMW X3's claim to fame is successfully wedding SUV attributes (aggressive tall-wagon look, utility, all-weather security, "command" seating position) to BMW attributes of performance and fun-to-drive handing agility…
When BMW introduced its first "crossover" SUV (CUV) in 2000, its marketers called it a "SAV" for "Sports Activity Vehicle." The point was to separate it from other sport utilities of the time and position it as a BMW-appropriate blend of performance and handling with practicality, versatility and all-weather capability. For the most part, it worked, for both the positioning and the vehicle. The original X5 was not the roomiest or most practical of SUVs, but piloting it down a twisty two-lane ribbon of road was a revelation. It drove like a taller version of the 5 Series sedan, which, in many ways, it was. The 2009 version is all of that, and roomier, as well…
Cadillac shocked the auto world in 2002 with the angular "Art and Science" look of its all-new CTS sport sedan. Then, it added the marque's first true high-performance variant in many years, the 2004 CTS-V. Two more performance models joined the line for 2006 – the larger STS-V Sedan and the Corvette-based XLR-V Roadster – both powered by a supercharged Cadillac Northstar V8. That first CTS-V, an entry-luxury mid-size sedan with a potent Corvette engine underhood, was best described as quick but crude. But this 2009 iteration is as smooth as it is fast and athletically agile…
The 2009 Chevrolet Express Van is really three vans in one. Its massive interior can be configured to hold up to 15 passengers, making it an ideal company shuttle or airport limo. Strip the interior bare and the Express Van becomes a cavernous cargo container or the ideal platform to build a rolling workshop. And for those looking for the ultimate in customization, the Express Van can be outfitted with plush captain's-chair seating, a built-in refrigerator and a convertible sofa bed. No matter what the mission, Chevrolet provides not just the platform, but the hardware to back it up. From its powerful engine lineup to its optional heavy-duty transmission oil cooler, the Express Van is designed to be a hard-working vehicle…
Now in its fifth year as Ford's point player in the ultra-competitive mid-size sedan segment, the Fusion receives a major makeover for 2010 that raises its profile and competitive status against primary rivals like the Chevrolet Malibu, Honda Accord, Nissan Altima and Toyota Camry. Although much of the basic platform engineering on this front-drive/all-wheel drive four-door carries over, both its exterior and interior have been redone, imparting a more youthful and contemporary flavor that also brings additional measures of quality and style to the mix. Reinforcing that comprehensive upgrading are suspension refinements and more fuel-efficient powertrains. The final piece in the 2010 mix is a new Fusion Hybrid variant (reviewed separately) that complements the conventional lineup, which now includes S, SE, SEL and a new high-performance Sport model…
Now in its fifth year as Ford's point player in the heavily-populated mid-size sedan segment, the Fusion receives a major makeover for 2010 aimed at raising its profile and competitive status against key rivals like the Chevrolet Malibu, Nissan Altima and Toyota Camry. Beyond formidable changes to the conventional lineup (Fusion S, SE, SEL and Sport, reviewed separately) the biggest news is the arrival of the first- ever Fusion Hybrid. Packing the latest and most potent gas/electric package in Ford's history, the 2010 Fusion Hybrid balances impressive performance with excellent creature comforts and mileage marks that simply blow hybrid versions of the Toyota Camry, Nissan Altima and Chevy Malibu into the weeds. It's a car destined to remain highly appealing regardless of where the price of gasoline ultimately ends up…
The 2009 GMC Canyon is the mirror image of its sister vehicle, the Chevrolet Colorado. GMC adds a few upscale touches to try and distinguish its truck, but, for the most part, the two are interchangeable at every level. As with the Colorado, the Canyon offers customers a compact truck big on value, with a choice of four or five-cylinder engines, two-wheel or four-wheel drive and three configurations: Regular Cab, Extended Cab and Crew Cab. Though not as powerful or roomy as the imports, the Canyon does have its strong points, namely an affordable base price and relatively good fuel economy…
The 2009 GMC Savana is a favorite of small business owners and working people everywhere. No pickup or SUV can match the Savana's cargo-hauling capabilities, nor can they be so easily retrofitted to serve specific needs. Be it a rolling carpenter shop or a 15-passenger transport, the Savana serves an important role in an ever-more-mobile society. GMC, however, can no longer afford complacency now that Dodge has replaced its long-running Ram van with the European-inspired Sprinter Van. An excellent work truck, the Sprinter does not yet rival the Savana in the luxury conversion van field, although Ford does offer a full-size van that can go toe-to-toe with the Savana…
Honda designed the Element to appeal to young male buyers. The original concept, in fact, was touted as a "rolling dorm room," designed to appeal to those with active lifestyles and a limited budget. Much to everyone's surprise, the Element not only hit its target audience, it picked up a number of unexpected buyers ranging from single moms to retired couples and everyone in between. The 2009 Honda Element is attractive to these folks for a number of reasons. It's economically-sized yet large-cargo friendly, and the rear seats can be folded flat to create a two-person bed. The Element also gets reasonably good gas mileage, even when equipped with the optional four-wheel-drive system…
Who would have thought the company that brought us the lackluster Excel subcompact two decades ago would now be building a car to rival some of the best near-luxury sedans in America? Hyundai's evolution from an entry-level upstart to a full-line manufacturer of quality automobiles is nothing short of amazing and culminates with its latest achievement, the 2009 Azera. Designed to compete with the Buick Lucerne and Toyota Avalon, the Azera offers an impressive array of features, including a huge rear seat and a choice of two strong V6 engines, all at an unbeatable price. One of the most powerful Hyundais ever built, the company takes pride in pointing out the Azera Limited equipped with the 3.8-liter V6 offers more standard horsepower than the BMW 528i or Buick LaCrosse…
In a very touchy year for auto makers, Mitsubishi is working hard to reinvent itself by emphasizing performance and specialty cars that hold strong appeal with younger buyers. Still, to compete in today's market a manufacturer must offer a full line of vehicles, including entrants in the lucrative but sometimes fickle truck market. Cashing in on its long-time partnership with Chrysler, Mitsubishi found a quick and inexpensive way to bring their own pick up to market by remolding the popular Dodge Dakota into the 2009 Mitsubishi Raider. Mitsubishi's last truck, the well-respected Mighty Max, was in the lineup until 1997, and the company hopes the Raider will rekindle the same tradition of toughness and strong value…
Much like the original Datsun 240Z, Nissan's intention for the 2009 370Z is to offer world-class design and performance at an enticing value. Competitors for the Nissan 370Z include affordable coupes like the Ford Mustang and Honda Accord Coupe all the way up to premium competitors like the Porsche Cayman and BMW Z4 Coupe. Compared to the 350Z that preceded it, the 370Z's exterior and interior have been thoroughly redesigned along with significant improvements in quality, performance and technology that should help it remain a strong performer in the sports coupe category. Fans of the Z Convertible may be disappointed to learn that only the 370Z Coupe will be sold during the first year of production…
The days of the compact pickup are fast closing. Witness the 2009 Nissan Frontier, a once-compact contender that has grown in size, power and weight. Along the way, it has also grown in capability and passenger comfort, placing it in the same general category as the mid-size Dodge Dakota and Toyota Tacoma. The Frontier has much in common with its larger sibling, the Titan, offering a fully-boxed frame, Nissan's adjustable Utili-track Bed Channel System and a spray-in bed liner. With one of the most powerful V6 engines in its class, the Frontier offers superior towing with excellent acceleration. Although bargain shoppers may lament the absence of a standard-cab model, the four-cylinder King Cab is still an affordable truck, priced under…
Most of the 2009 Nissan Quest's minivan competitors are, stylistically, somewhat predictable, conforming to the basic notion of an engine in front and a big box behind for all the people and cargo. But, for the Quest, built at Nissan's Canton, Mississippi plant, the designers and engineers took a decidedly different tack in both exterior styling and interior execution, with a look that's modern and definitely won't get lost in a parking lot. Although a major freshening in 2007 moved the Quest a bit closer to the mainstream of the minivan market, it still stands out when placed side-by-side with offerings from Chrysler, Honda, Toyota, Kia and Hyundai…
The 2009 Subaru Legacy offers buyers all the comforts of the finest sports sedan coupled with the sure-footedness afforded by Subaru's standard Symmetrical All-Wheel Drive. No longer associated mainly with snowbound Vermont drivers and die-hard ski fans, the Legacy has blossomed into a handsome and sporty mainstream vehicle, offering top-notch ratings in the areas of safety, comfort and resale value. The Legacy's horizontally-opposed engines provide good power and decent fuel economy, and the GT features a turbocharged version that cranks out an impressive 243 horsepower. While not as smooth or refined as the engines offered by Honda and Toyota, the Legacy's drivetrain is every bit as reliable and its low-slung design helps reduce the height of the Legacy's center of gravity…
Considering Suzuki's long history of selling capable yet affordable off-road vehicles, its new mid-size Equator pickup truck seems like a logical addition to the brand's lineup. Interestingly, the decision to sell the Equator was driven largely by the needs of Suzuki's motorcycle and ATV riders and not pent-up demand by automotive buyers. From Suzuki's perspective, fans of the company's dirt bikes and ATVs should get to haul their toys with a Suzuki-branded truck. Rather than building one from the ground up, Suzuki achieved its goal by partnering with experienced truck builder Nissan. The end result is the Suzuki Equator, a clone of the Nissan Frontier sporting a lightly revised exterior, expanded warranty, lower purchase price and those all-important Suzuki badges…
The junior member of Suzuki's appealing sport utility vehicle lineup, the compact 2009 Grand Vitara provides a comfortable, versatile and very livable alternative to a conventional station wagon or crossover utility vehicle – and has the power and mechanical capability to complete its mission on or off the road. Available in base, Premium, XSport and Luxury trim, this slick Suzuki offers room for five, a generous assortment of standard features plus the choice of rear- or full-time four-wheel drive, and wraps it in one of the longest and most owner-friendly warranties in the business. It needs all of that to compete in one of the toughest and most heavily populated markets, a segment where it must take on everything from the Ford Escape, Jeep Liberty, Mitsubishi Outlander and Saturn VUE to the Honda CR-V, Kia Sportage, Nissan Rogue and Toyota RAV4…
Best known in America for its small, rugged SUVs, Suzuki is steadily cultivating a new image, one that centers around small, fuel efficient cars. Leading the charge is the 2009 SX4 Sedan, which arrives in both base guise and in a well-appointed Sport trim. Like the SX4 crossover, this four-door sedan shares basic chassis and mechanical bits with the Suzuki Swift, a well-respected player in European and Asian markets. Despite the SX4 nomenclature originated by its all-wheel-drive cousin, the Sedan is strictly front-drive – at least for now. It's also nearly 15 inches longer than the hatchback version, most of that stretch to accommodate its formal trunk. A step-up replacement for the old Aerio, the SX4 Sedan gives Suzuki an affordable compact entry that's far more youthful and fun-to-drive than either its existing Forenza or Reno…
A cut above the generic four-door sedan, the 2009 Volkswagen Jetta borrows mechanical components from the upscale Audi division, provides an exceptionally strong safety rating and a list of standard and optional equipment rarely found in this class. With slightly less rear-seat legroom than the more expensive Passat, the Jetta still provides the kind of "big car" feel you won't find in many of its competitors. On the downside, the Jetta does not offer a V6 engine – although the sporty GLI model's turbocharged four-cylinder powerplant delivers the power of a V6 with the fuel economy of a frugal four. The really big news, however, is the availability of a 50-state compliant TDI clean diesel engine, which can achieve upwards of 40 miles per gallon in highway driving…
The 2009 Volkswagen Passat competes with the top-of-the-line Accord and Camry models, along with such sporty sedans as Nissan's Maxima. Loaded with features – some unavailable on the competition – and offered in both sedan and wagon forms, the Passat continues to be a more affordable way to enjoy true German engineering without breaking the bank. A drastic change in the lineup this year eliminates the V6 engine, manual transmission and 4MOTION options, leaving those seeking a bit more power and traction to move to the new CC sport sedan…
In a world dominated by SUVs that might look tough, but cower when led over challenging terrain, the 2009 Volkswagen Touareg 2 is a rarity. It offers highly competent on-road driving dynamics, but when the pavement ends the Touareg 2 also proves to be an extremely capable off-roader. Part of the VW Touareg 2's appeal lies in the fact that its underpinnings are shared with the much more expensive Porsche Cayenne. For those willing to forgo the exclusivity of the Porsche nameplate, the Touareg 2 represents an opportunity to enjoy a similar driving experience at a lower price point. Despite its luxuriously-appointed cabin, however, many buyers will find the Touareg 2's five-passenger design flawed in light of the current trend among SUVs to offer seating for seven or more…
KELLEY BLUE BOOK ANNOUNCES WINNERS OF 2009 BRAND IMAGE AWARDS
Awards Honor Top New-Car Brands Based on KBB Market Research Consumer Perception Data
IRVINE, Calif., March 12, 2009 – Kelley Blue Book www.kbb.com, the leading provider of new- and used-car information, today announces the winners of the 2009 Brand Image Awards. The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer automotive perception data from Kelley Blue Book Market Research’s Brand Watch study. Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s kbb.com. The highly comprehensive Brand Watch report provides a detailed look at in-market new-vehicle shoppers’ perceptions of brands, and important factors driving their purchase decisions while they are in the midst of the shopping process. The results of an entire year of Brand Watch research and consumer opinions determine the 2009 Kelley Blue Book Brand Image Award winners.
“The phrase ‘perception is reality’ can ring truer than many think when it comes to the opinions of new-car shoppers,” said Rick Wainschel, senior vice president of marketing and analytics for Kelley Blue Book and kbb.com. “The winners of the annual Kelley Blue Book Brand Image Awards showcase the strengths of various automotive brands in the minds of consumers, providing great insight for all auto manufacturers, marketers and agencies on what is clearly resonating with the car-buying public today.”
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KELLEY BLUE BOOK’S 2009 BRAND IMAGE AWARD WINNERS |
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Best Value Brand: Toyota |
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Coolest Brand: BMW |
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Most Family-Friendly Brand: Toyota |
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Most Rugged Truck Brand: Ford |
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Best Performance Brand: BMW |
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Best Comfort Brand: Cadillac |
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Best Exterior Design Brand – Luxury: BMW |
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Best Exterior Design Brand – Non-Luxury: Nissan |
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Best Interior Design Brand: Cadillac |
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Best Prestige Brand: Mercedes-Benz |
“The winners of this year’s Brand Image Awards exemplify automotive brands that are on the right track, making a great impression with consumers not just on a specific model level, but across the entire brand lineup,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com. “For 2009, brands that won in multiple award categories, such as BMW, Cadillac and Toyota, are the leaders in strong, positive consumer perception.”
Kbb.com Editorial Comments About 2009 Brand Image Award Winners
Best Value Brand: Toyota
Offering sensible sticker prices, renowned reliability and strong resale performance, Toyota has all three facets of automotive value -- buying, owning and selling -- covered. Smart shopping never goes out of style, and Toyota has built a reputation for building some of the smartest buys on the road.
Coolest Brand: BMW
What’s cool to the kids is often irrelevant to their elders. And what’s cool to those elders is usually treated as toxic by the kids. Not BMW, though. The German automaker’s sporty, stylish and snootier-than-average cars and crossovers are as cool and desirable to not-yet-licensed tweens as they are to young-at-heart retirees.
Most Family Friendly Brand: Toyota
Brands perceived as family-friendly are usually strong scorers in the value department, too. So it’s not surprising to see this year’s Best Value Brand also take home a win in the family-vehicle category. Toyota also performs well in safety and offers more three-row vehicles (six of them) than any other brand.
Most Rugged Truck Brand: Ford
The Ford F-150 has been the best-selling vehicle in the country for 27 years in a row. In a vehicle segment where “best” often equates to “toughest,” it would be difficult if not impossible to maintain that kind of track record without building the most rugged truck around.
Best Performance Brand: BMW
Fill in the blanks: The Ultimate ______ ______. A key reason that BMW’s long-running tagline is so recognizable and effective (as evidenced to some degree by this award), is that its cars consistently deliver on the promise. From the company’s high-performance M vehicles to its three-row crossover, every single vehicle wearing a BMW badge is among the quickest, most agile vehicles in its category.
Best Comfort Brand: Cadillac
Cadillac’s lineup is more athletic than ever, but the brand has been linked with plush ride and whisper quiet so closely and for so long that people continue to equate it first and foremost with comfort. Today, Cadillac vehicles no longer deliver comfort via button-tufted velour or wallowing ride, but by more modern means like effortless power and quiet, high-quality interiors that are rich and contemporary.
Best Interior Design Brand: Cadillac
If there’s an underdog winner in this year’s Brand Image Awards, this is it. Only a few years ago, the quality and styling inside a Cadillac fell far short of what you’d find in competitors like Audi and Mercedes-Benz. With the introduction of the second-generation CTS sedan, though, Cadillac jumped right back into the game it dominated a few decades ago.
Best Exterior Design Brand – Luxury: BMW
Describing BMW’s exterior styling as polarizing is like describing the early 2009 economy as difficult. But as great designs will do, the so-called “flame surfacing” found across the lineup continues to gain more and more acceptance and admiration (and win more awards). Parking next to a BMW, fans of the brand’s styling will contend, is a sure way to make most any competitor look boring.
Best Exterior Design Brand – Non-Luxury: Nissan
From the iconic Z sports car to the standout Murano crossover and even the Quest minivan, Nissan designs and builds some of the most recognizable vehicles on the road. And underneath all that boldly styled sheetmetal are vehicles that consistently demonstrate above-average athleticism, which only serves to deepen their attractiveness.
Best Prestige Brand: Mercedes-Benz
Many automotive brands have gone to great lengths to polish their images and convey prestige, but it is still impossible to find an automotive brand regarded as more prestigious than Mercedes-Benz. While the fabled brand offers performance, technology, safety or style, more than that, the three-pointed star symbolizes opulence, affluence and luxury.
For more information about the 2009 Kelley Blue Book Brand Image Awards, please visit www.kbb.com/2009brandimageawards.
For Brand Watch sales inquiries on any vehicle segment or brand, please contact Kelly Kim, director of marketing research services, at 949-268-2756 or kkim@kbb.com.
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VIDEO DEALER ADS MAXIMIZE BRAND WITH LOCAL CONSUMERS ON KBB.COM
Generate Local Brand Awareness, Increase Sales with Video and Dealer Showcase Ad Package
IRVINE, Calif., March 24, 2009 – Kelley Blue Book, www.kbb.com, the leading provider of new- and used-vehicle information and premier partner for Internet marketing solutions, today announces the ability for dealers to promote themselves to local, in-market vehicle shoppers via video on the company’s top-rated Web site, kbb.com. Each 30 second, roll-over expanding video advertisement can be used to generate local brand awareness, attract more consumers, drive showroom traffic and sell more cars. The all-new video option is now available in Kelley Blue Book’s Dealer Showcase ad package, an exclusive advertising package designed to convert some of the more than 12 million shoppers each month on kbb.com into actual vehicle sales.
In addition, the video advertisements allow for a customized message with targeted links enabling dealers to maximize brand awareness through the use of their dealership’s logo, Web site address and other timely information. The video also can be customized with a compelling message from a dealership spokesperson.
“Studies show that video adds to the online experience and foster a greater sense of connection with a product or business and eventually lead a consumer to purchase,” said Mike Romano, senior vice president of dealer strategy for Kelley Blue Book and chief operating officer for CDMdata, Inc. “The new Showcase video feature further exemplifies our mission to provide dealers with the best products and services available to help generate more business and increase sales.”
Dealers have the option of using their own videos, or having Kelley Blue Book facilitate the production for them. The company will produce a high-quality, scalable and affordable production on the dealership lot. With the Dealer Showcase ad package, the prominent advertisement placement provides dealers with special ‘Showcase Dealer’ recognition, driving more traffic to the dealer’s Web site and resulting in more high-quality leads.
For more information about Kelley Blue Book’s dealer products, services and solutions, please visit www.800bluebook.com.
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CDMDATA, INC., ENHANCES VIDEOLOT OFFERING, PARTNERS WITH UNITYWORKS! MEDIA
Capture Attention of Online Car Shoppers with Company’s Upgraded Video Product
Irvine, Calif., March 11, 2009 – CDMdata, Inc., a Kelley Blue Book company, today announces its enhanced VideoLot product through a relationship with UnityWorks! Media, a leader in Web video advertising and interactive marketing solutions for the retail automotive marketplace. VideoLot allows dealerships to create a multi-dimensional view of each car in its online inventory, building interest in a specific vehicle thus keeping shoppers on the dealer site longer and selling more cars.
New and existing customers will benefit from several key upgrades, including the distribution of vehicle videos not only to the dealership’s Web site, but also AutoTrader.com®, Cars.com™, and YouTube®. In addition, customers gain access to the video library, which allows dealers to insert a link to a video into any e-mail to help convert leads into sales. During 2008, UnityWorks! Media observed an increase in time spent by car buyers on dealers’ Web sites. In some cases, time on site by car shoppers increased as much as four minutes when video was added.
“As an increasing number of car shoppers look to the Web, it has become imperative that progressive dealers differentiate themselves through high quality videos of their inventory,” said Bill Worthen, chief executive officer for UnityWorks! Media. “Our work with CDMdata allows dealers to get their video sales messages about each individual car seen and heard on the Web and dealers profit as a result.”
VideoLot can now be displayed by multiple dealer website providers, including Reynolds and Reynolds, BZ Results, HomeNet, and Cobalt. Furthermore, the text-to-speech description feature of the video has been replaced by a professional human voice. All VideoLot packages now offer the option of an introduction and ending in the video to include dealership branding, personalization and dealer location. The VideoLot upgrade also advances search engine optimization in videos to garner first-page placement in Google search results when videos are exported to YouTube and allows consumers to access a CARFAX® history report on each vehicle.
“VideoLot changes the way consumers see a dealer’s online inventory, and has the ability to improve dealer conversion rates and closing ratios,” said Mike Romano, chief operating officer for CDMdata, Inc., and senior vice president of dealer strategy for Kelley Blue Book. “By partnering with UnityWorks! Media, CDMdata has established a more dynamic method in capturing the attention of online car shoppers, which means more site traffic and potentially sales.”
For more information about Kelley Blue Book and CDMdata, dealer products, services and solutions, please call (877) 379-2361, option 1, or visit www.800bluebook.com.
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KELLEY BLUE BOOK PUBLIC RELATIONS CONTACTS:
Robyn Eckard
Director of Public Relations
949-268-3049
Joanna McNally
Senior Public Relations Manager
949-268-3079
Brenna Robinson
Public Relations Manager
949-267-4781
About Kelley Blue Book (www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.
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