Alec Gutierrez is the senior market analyst of automotive insights for Kelley Blue Book. In this role, Gutierrez is charged with providing timely data analysis and market insight on the global and domestic events that shape the automotive industry. Gutierrez also is responsible for tracking, trending and forecasting vehicle valuation trends for new and used cars on kbb.com, vehicle sales and economic trends that impact the car market. With these findings, the industry gains greater insight into current and future market conditions.
Since joining the Kelley Blue Book team, Gutierrez significantly has helped improve the integrity of Kelley Blue Book® Values by creating and maintaining a host of tools and validation reports. Gutierrez also was an important part of the implementation of Kelley Blue Book’s state-of-the-art Vehicle Information Management System (VIMS), which delivers unprecedented market insights, providing sophisticated forecast models and allowing the automotive industry to utilize future vehicle values, rather than past values, in day-to-day business. Gutierrez played an integral role with the initial VIMS implementation and test phases once the application was built, as well as spearheaded the enhancement for Kelley Blue Book’s Fair Purchase Price, which reports what others are paying for new vehicles this week.
Gutierrez is the primary liaison between Kelley Blue Book Public Relations and Analytic Insights teams, and also serves as the primary contributor to the company’s monthly Blue Book Market Report. Gutierrez often speaks on behalf of Kelley Blue Book to various media outlets concerning automotive industry trends and analysis, such as Fox Business Network, CNBC, The Wall Street Journal, MSNBC, USA Today, Automotive News, Reuters and MarketWatch.
Gutierrez holds a Bachelor’s degree in Business Finance from the University of Phoenix and MBA from Chapman University.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2014 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for three consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.